404

The page you requested doesn't exist

We could not locate the page: /how-idfa-opt-in-will-change-the-way-we-advertise-in-apps/

Try one of the featured posts or search the archive below.

Archive

Session RecapSession Recap
The Future of Pharma Has Arrived: Advertising at the Speed of Science

The Future of Pharma Has Arrived: Advertising at the Speed of Science

Pfizer CMO Susan Rienow and Adobe’s Anil Chakravarthy reveal how AI, storytelling, and purpose are reshaping pharma marketing at Smartly Advance.

ClickZ
ClickZ
Session RecapSession Recap
Advertising for Good: The Role of AI in Shaping Responsible Innovation

Advertising for Good: The Role of AI in Shaping Responsible Innovation

At Smartly Advance, leaders from Amazon, Meta, YouTube, TikTok, and Pinterest shared how AI can drive growth while embedding responsibility and trust.

ClickZ
ClickZ
Session RecapSession Recap
The New Era of Advertising: What’s Now, What’s Next

The New Era of Advertising: What’s Now, What’s Next

At Smartly Advance, leaders from Uber, Fox, and Magnolia Bakery shared how AI, creativity, and accountability define the new era of advertising.

ClickZ
ClickZ
Session RecapSession Recap
The Next Chapter: How TIME Is Turning AI into Audience, Influence, and Growth

The Next Chapter: How TIME Is Turning AI into Audience, Influence, and Growth

TIME CEO Jessica Sibley at Smartly Advance 2025 outlined how AI is being turned into audience reach, cultural influence, and sustainable growth.

ClickZ
ClickZ
Session RecapSession Recap
Smartly Advance Opens in New York with a Call for Reinvention

Smartly Advance Opens in New York with a Call for Reinvention

Smartly CEO Laura Desmond opened Advance 2025 in New York with a call for AI-driven reinvention, urging marketers to act decisively in the AI era.

ClickZ
ClickZ
NewslettersNewsletters
How Formula One Became the Blueprint for Brand Relevance

How Formula One Became the Blueprint for Brand Relevance

PLUS: Smartly’s Brianna Gays on AI and What’s Next for Marketing

Zihan Lyu
Zihan Lyu
Q&AQ&A
Smartly’s Brianna Gays on AI and What’s Next for Marketing

Smartly’s Brianna Gays on AI and What’s Next for Marketing

Exclusive pre-event interview ahead of Smartly Advance in New York

ClickZ
ClickZ
Event HighlightsEvent Highlights
+2+2
Beyond the Click: How Marketers Can Now Rethink Measurement

Beyond the Click: How Marketers Can Now Rethink Measurement

Insights from a ClickZ event with Fospha and Google on the future of advertising measurement

ClickZ
ClickZ
OpinionOpinion
+3+3
F1's Cultural Revolution: How Formula One Became the Blueprint for Brand Relevance

F1's Cultural Revolution: How Formula One Became the Blueprint for Brand Relevance

Rodrigo Maroni
Rodrigo Maroni
NewslettersNewsletters
How brands and agencies are using AI and new tech

How brands and agencies are using AI and new tech

PLUS: Amazon’s vision for a full-funnel retail media future

Zihan Lyu
Zihan Lyu
OpinionOpinion
+1+1
Amazon’s vision for a full-funnel retail media future

Amazon’s vision for a full-funnel retail media future

In this exclusive interview ahead of Retail Media Pioneers, Rudolf Schneider of Amazon Advertising shares how his team is evolving retail media strategies across data, streaming, and AI.

ClickZ
ClickZ
Q&AQ&A
Ed East on how Billion Dollar Boy is redefining creator marketing at scale

Ed East on how Billion Dollar Boy is redefining creator marketing at scale

The CEO shares why brands are restructuring around creator-led strategies and what it means for the future of marketing

ClickZ
ClickZ