With a global audience and a supposed reputation for authenticity, TikTok presents an unmissable opportunity for marketers. Here’s how you get started...
View articleToday marks the fifth anniversary since Google began testing TrueView as a video ad format. Many worried that the introduction of TrueView was a crazy...
View articleHighlights of the week leading up to the Super Bowl include: early releases, censorship, live fan auditions, and even a promise from one advertiser to...
View articleDove continues its streak of video hits with "Selfie," a three-minute video with 2.9 million views just about a week after it was posted. Read More...
View articleThe rules of mobile email are ever-changing, so don't forget to add these to your list. Read More...
View articleThe three new areas that brand marketers can look to for key decisions regarding media, customer interest clusters, and customer behavior. Read More...
View articlePlug-ins tie users' browsing behavior to their profiles. Read More...
View articleHospitality chain uses Gowalla to run its first-ever location-based initiative. Geo-social campaigns have seemingly accelerated in the three weeks sin...
View articleApple has succeeded because of its appeal to consumers. What happens when the consumers get angry? Read More...
View articleLaw firms fine-tune their marketing efforts to reach out to people and businesses harmed by the Gulf of Mexico oil spill. Read More...
View articleNegative feedback can help build trust in your brand. Here's how. Read More...
View articleABI predicts advertisers will spend about $3 billion on mobile advertising globally by the end of this year. Read More...
View articleRoot tightens its focus on providing a transparent lead exchange, but Goldstein says the more utopian vision of empowering users to own their data is ...
View articleGator, WhenU and the implications of the latest legal decision. Read More...
View articleThe software giant files 13 U.S. lawsuits and two in the UK, alleging the defendants flooded MSN and Hotmail users with deceptive spam. Read More...
View articleThe controversial advertiser -- notorious for tattooing boxers with its logo -- now will sponsor a pro stock car racing team. Read More...
View articleThe move unites two players in the nascent interactive TV production field. Read More...
View articleMedia buys, sponsorships, and the tried-and-true on-site gimmick are all in store for this year's Winter Games in Salt Lake City. Read More...
View articleNew start-ups are focusing on the web's second gold rush applications. Often they are the brainchild of a technologist and have great back-end capabil...
View articleStart-up GoldPocket.com on Tuesdaylaunched a major marketing effort to raise awareness about a weekly onlinegame show in which it's giving away a mill...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11… Read More...
View articleInside the founding journey of Dripdash: the fourth-wave coffee brand born from barista demand, retail grind, and one very lucky bodega shelf. Read Mo...
View articleInside the founding journey of Dripdash: the fourth-wave coffee brand born from barista demand, retail grind, and one very lucky bodega shelf. Lee Art...
View articleExclusive pre-event interviews, industry buzz, and what’s shaping the future of retail at Shoptalk 2025. Sophie Bruxner-Randall March 25, 2025 • Estim...
View articleValentina Dalpozzo March 20, 2025 • Estimated Reading Time: 6 minutes At SXSW 2025, industry experts delivered a sobering reality check: most AI sta...
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View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
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