Holiday marketing: Get the data that puts you ahead of the competition
Competition

Holiday marketing: Get the data that puts you ahead of the competition

5y Sarah Mehlman

Holiday marketing: Get the data that puts you ahea...

Adjust your holiday marketing strategy based on what your competitors are doing to drive clicks. Analyzing keyword-driven traffic for seasonal marketi...

View article
What the declining time spent on Facebook means for marketers
Digital Marketing

What the declining time spent on Facebook means for marketers

8y Tereza Litsa

What the declining time spent on Facebook means fo...

Facebook users seem to spend 24% less time on the platform. Is this the end of Facebook's domination? And where do the users really go? What does this...

View article
How to carry out an effective PPC competitor analysis
Paid Search

How to carry out an effective PPC competitor analysis

8y Clark Boyd

How to carry out an effective PPC competitor analy...

Paid search marketers have access to an impressive array of competitive analysis tools. However, it is essential to understand the strengths and weakn...

View article
How six retailers are using chatbots to boost customer engagement (and why you should too)
Automation

How six retailers are using chatbots to boost customer engagement (and why ...

9y Chris Camps

How six retailers are using chatbots to boost cust...

Chatbots offer retailers a cheaper, smarter and more efficient way of engaging customers, helping brands deliver everything from 24-hour customer serv...

View article
12 companies hit with a Google manual penalty
Search

12 companies hit with a Google manual penalty

9y Christopher Ratcliff

12 companies hit with a Google manual penalty

Just in case you’re ever tempted to try a few black-hat practices to manipulate your search positions in Google, here are 12 tales to persuade y...

View article
40+ free digital marketing tools to grow your business
Disruptive MarTech

40+ free digital marketing tools to grow your business

10y Rebecca Sentance

40+ free digital marketing tools to grow your busi...

If you’re just starting out with a business, or looking for tools to help you grow, there is a huge array of digital marketing tools, platforms and se...

View article
Stats of the week: the seismic growth of Pokémon Go
Data insights

Stats of the week: the seismic growth of Pokémon Go

10y Tereza Litsa

Stats of the week: the seismic growth of Pokémon G...

It’s been quite a week for Pokémon Go, and so we’ve attempted to compile all the stats marketers need to know. The past week was all about...

View article
Will Pokémon GO become a marketing platform for local businesses?
Ecommerce

Will Pokémon GO become a marketing platform for local businesses?

10y Al Roberts

Will Pokémon GO become a marketing platform for lo...

Nintendo’s Pokémon Go, a free augmented reality (AR) mobile game, is on fire. According to Similar Web, the Android version of the app was insta...

View article
Five ways to master marketing on Reddit
Social Media

Five ways to master marketing on Reddit

10y Tessa Wegert

Five ways to master marketing on Reddit

After years of being dismissed as the underdog of social, Reddit now rivals major platforms like Facebook. How can marketers incorporate it into their...

View article
Why Quality Content Can Help Top Rankings
Search

Why Quality Content Can Help Top Rankings

10y Mike O'Brien

Why Quality Content Can Help Top Rankings

Content scored high in Moz's biennial ranking of search engine ranking factors. It may have been the first time that it was included in the research, ...

View article
What does social media marketing look like in 2015? (Infographic)
Insights

What does social media marketing look like in 2015? (Infographic)

10y George Carey

What does social media marketing look like in 2015...

As climbing the organic search ladder becomes an increasingly difficult job for brands everywhere, the influence of social media in marketing gets str...

View article
50 Digital Marketing Tools to Grow Your Start-Up
Analytics

50 Digital Marketing Tools to Grow Your Start-Up

11y Bryan Eisenberg

50 Digital Marketing Tools to Grow Your Start-Up

This list of 50 tools can help you boost your digital marketing start-up in every aspect, from SEO to social media to email. Read More...

View article
Why Mobile Web Still Matters in 2015
Media

Why Mobile Web Still Matters in 2015

11y ClickZ News Staff

Why Mobile Web Still Matters in 2015

With significant Web traffic coming from mobile devices, companies can't afford to ignore the mobile Web, according to SimilarWeb. Read More...

View article
2 Successful Holiday Strategies for Online Retail
Search

2 Successful Holiday Strategies for Online Retail

11y Team ClickZ

2 Successful Holiday Strategies for Online Retail

Search is crucial, but so is understanding traffic sources and how you can combine the two to lure shoppers to your website. Read More...

View article
#CZLNY: 5 Spying Strategies You Can Use Today to Dominate Your Competition
Competition

#CZLNY: 5 Spying Strategies You Can Use Today to Dominate Your Competition

12y Lisa Lacy

#CZLNY: 5 Spying Strategies You Can Use Today to D...

According to panelists at ClickZ Live New York this week, brands must start with keywords first before implementing competitive monitoring. Brands mus...

View article