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Smartly Advance Opens in New York with a Call for Reinvention

Smartly CEO Laura Desmond opened Advance 2025 in New York with a call for AI-driven reinvention, urging marketers to act decisively in the AI era.

How Formula One Became the Blueprint for Brand Relevance

PLUS: Smartly’s Brianna Gays on AI and What’s Next for Marketing

Smartly’s Brianna Gays on AI and What’s Next for Marketing

Exclusive pre-event interview ahead of Smartly Advance in New York

Beyond the Click: How Marketers Can Now Rethink Measurement

Insights from a ClickZ event with Fospha and Google on the future of advertising measurement

F1's Cultural Revolution: How Formula One Became the Blueprint for Brand Relevance

How brands and agencies are using AI and new tech

PLUS: Amazon’s vision for a full-funnel retail media future

Amazon’s vision for a full-funnel retail media future

In this exclusive interview ahead of Retail Media Pioneers, Rudolf Schneider of Amazon Advertising shares how his team is evolving retail media strategies across data, streaming, and AI.

Ed East on how Billion Dollar Boy is redefining creator marketing at scale

The CEO shares why brands are restructuring around creator-led strategies and what it means for the future of marketing

How to get your brand cited by LLMs?

PLUS: The new rules of marketing for entrepreneurs

Gary Vee at Shoptalk: The Alchemy of Relevance for Retail Brands

Retail leaders weigh AI’s impact on discovery

PLUS: Liquid Death CMO breaks down viral marketing

Five rules to win on TikTok in 2025

PLUS: What does brand building really mean in eCommerce?