Latest
View MoreOner Active Opens Its First Store in NYC This Weekend
Oner Active Opens Its First Store in NYC This Week...
TL;DR Oner Active opens its first store in New York’s NoHo on Saturday, November 7 The location follows Cela’s own numbers, with New York ...
View articleWhat OpenAI's New ChatGPT Ad Format Means for Marketers
What OpenAI's New ChatGPT Ad Format Means for Mark...
Ads inside AI assistants are still in their early chapters. The first ChatGPT ads appeared as sponsored cards below an answer, much like the ads that ...
View articleInstagram Is Betting on Long-Form with 90-Minute Videos
Instagram Is Betting on Long-Form with 90-Minute V...
TLDR Instagram is testing Features, a format for horizontal videos of up to 90 minutes, with select creators Reels clips lead viewers to the full vide...
View articleSynthetic Customers Are Here. Can AI Personas Replace the Focus Group?
Synthetic Customers Are Here. Can AI Personas Repl...
Before a campaign goes live, someone in the room usually asks how customers will react. Surveys and focus groups give direct answers, but they take we...
View articleBrands That Invest in Creators Now Run Always-On Programs
Brands That Invest in Creators Now Run Always-On P...
Two years ago, the default for many brands was to buy influencer marketing one post at a time. A brand picked a creator, often by follower count or re...
View articleInside NextBase’s 42% Sales Lift From Rewriting Product Copy
Inside NextBase’s 42% Sales Lift From Rewriting Pr...
A customer buying a dashcam spends weeks researching, weighing footage quality against price, and picturing the one moment they might need to prove th...
View article
Event Highlights
View MoreAdvance 2025 Opened in New York with a Call for Reinvention
Advance 2025 Opened in New York with a Call for Re...
Smartly CEO Laura Desmond opened Advance 2025 with a call for AI-driven reinvention, urging marketers to act decisively in the AI era. Read More...
View articleBeyond the Click: How Marketers Can Now Rethink Measurement
Beyond the Click: How Marketers Can Now Rethink Me...
Insights from a ClickZ event with Fospha and Google on the future of advertising measurement Read More...
View articleWhat Cannes 2025 Got Right (and Missed) About Brand
What Cannes 2025 Got Right (and Missed) About Bran...
By Sam Carter, CEO of Fospha Read More
View articleThe Retail Imperative: Data, AI and the New Consumer Reality
The Retail Imperative: Data, AI and the New Consum...
Retailers used to worry about whether customers would migrate online. Today they fret about whether their data can keep up. From New York to LA, the t...
View articleCES 2025 Wrapped For Marketers
AI, IoT, and immersive tech are changing how brands connect with consumers Read More...
View article