Creators Are Now the Funnel

At Shoptalk, Travis Katz and Jessica Alba did not describe a new marketing channel. They described the end of the distinction between content and comm...

New Balance Grew 180% by Doing Less, Not More

Joe Preston’s Shoptalk keynote was not about a growth hack or a new channel but what happens when a brand stops chasing and starts choosing. The...

Gen Z Proved the Old Rules Were Wrong

At Shoptalk, Crocs, Coach, and Snapchat made one thing clear: brands still running linear funnels at a non-linear generation are not behind the times....

The Internet Has a Credibility Crisis. Reddit Is t...

Steve Huffman’s Shoptalk keynote was not really about Reddit. It was about the end of trust in polished content, and what that means for every b...

Nobody at Shoptalk 2026 Could Tell You What's Comi...

A year ago at Shoptalk, speakers kept making the same joke. Something about not being able to give a presentation without mentioning AI, followed by a...

Furniture.com's Alex Seaman on Building a Decision...

Buying furniture is one of the most emotionally loaded, logistically complicated purchases a person makes. It’s highly considered and the stakes...

AI Search Is Rewriting the Rules of Discovery. Mos...

At Shoptalk Spring 2026, one of the most practical sessions did not focus on vision. It focused on survival. Iced Media’s CEO Leslie Hall, alongside l...

Sephora at Shoptalk Spring 2026: Building a Next-G...

Retail’s shift into an AI-first era is no longer theoretical. At Shoptalk Spring 2026, a packed keynote featuring Sephora and OpenAI made it clear tha...

How Bombas Keeps Its Mission Intact as It Moves in...

Most brands that talk about purpose treat it as a channel. A campaign lever. Something to activate when the quarterly numbers need a story. The result...

Culture Is a Lead Indicator of Revenue. Sarah Enge...

Sarah Engel has spent more than two decades in marketing. As President of January Digital, she leads the marketing leadership company and media agency...

The TikTok Perfume Effect: What Moroccanoil's Meas...

The most persuasive TikTok data point Moroccanoil collected in 2025 was not in any dashboard. Staff overheard it at a tennis tournament. In February o...

Why ROAS Is No Longer Enough for Retail Media in 2...

E-commerce teams are measuring their retail media performance with a number that can be engineered to look good. ROAS is clean, reportable, and easy t...

What Shoptalk Spring 2026 Is Really About - Exclus...

Retail executives arriving in Vegas this month are not debating whether AI will reshape their business. That debate is already over. The real question...

Why Stitch Fix Is Doubling Down on Human Stylists ...

The shopping journey has always involved a kind of surrender. You surrender to a brand’s editorial curation when you browse a site. You surrende...

At Target, the Only Wrong Move Is Opting Out

Most organizations right now are running some version of the same experiment: distribute access to AI tools, watch what happens, and try to figure out...

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Why Allbirds Ditched Earned Media Value and Built ...

Every influencer marketer has the same nightmare conversation. The CFO asks for the revenue number. The marketer opens a dashboard full of impressions...

Why Beauty's Smartest Growth Plays Start With Meas...

Emily Rose Campbell, Head of Performance at Iced Media, explains why beauty brands need to move past ROAS fixation and DTC-only measurement. She share...

Why Unique Vintage Replaced ROAS With Contribution...

Most apparel brands know their gross margins. Fewer know whether the traffic they are paying for actually generates profit after returns, fulfillment,...

How Walmart Turned 145 Million Weekly Shoppers Int...

Most retailers chasing fashion credibility start by shrinking their audience. They curate harder, raise prices, and build mystique around scarcity. Th...

How QVC Turned Thumb-Scrolling Into the New Channe...

Shopping used to require a destination. A planned trip to a mall, a catalog spread across a kitchen table, a deliberate channel flip to a home shoppin...

Why Your Attribution Stack Is Already Wrong by the...

Every marketer who has stared at a dashboard has quietly wondered the same thing. Is this number real? Does it reflect what actually caused that sale,...

Why the Smartest Omnichannel Brands Are Thinking i...

The modern shopper does not follow a funnel. She watches a TikTok, compares prices on Amazon, checks her Sephora loyalty balance, and buys in store. S...

Where Did All the Eyeballs Go? The Customer Journe...

The marketing funnel that e-commerce was built on is a decade-old agreement between brands and consumers. Brands pay for attention, consumers click th...

How REI Is Rebuilding Around the Customer Without ...

Most retailers say they are customer-centric. Very few of them can tell you exactly what that costs. At REI, the price is quantifiable. It means holdi...

Why Your CFO Doesn't Trust Your Marketing Numbers

A Q&A with McCall Milligan, Head of Data Science at Fospha, on building the trust layer that makes measurement actually useful Every marketer has ...

What Changed in Retail Between eTail Palm Springs ...

When eTail Palm Springs convened in February 2025, the mood was cautious optimism. AI dominated almost every stage and hallway conversation, but the q...

The Brands AI Agents Will Recommend Are Already Pu...

For two decades, marketing invested in being findable. But as shopping moves inside AI conversations, the question facing senior marketers has changed...