Latest
View MoreRainbow CDO David Cost on Judging AI by Real Retail Results
Rainbow CDO David Cost on Judging AI by Real Retai...
Retail conferences have spent the past year treating AI as a settled revolution, with the customer assumed to be ready for it. David Cost pushes back ...
View articleWhy your Demand Gen budget is too small to matter
Why your Demand Gen budget is too small to matter
There’s a specific kind of budget line that exists to be technically true rather than actually useful. A brand wants to look like it’s tes...
View articleThe Google ceiling you can't optimize your way out of
The Google ceiling you can't optimize your way out...
Every paid search lead has sat with this account. Performance Max and Brand Search are running clean. ROAS is respectable. The team has pulled every l...
View articleHow to Tell If Marketing Caused The Sale
How to Tell If Marketing Caused The Sale
Most marketing reports still measure timing and call it proof. A campaign often gets credit for a sale that was already going to happen, simply becaus...
View articleWhy your CFO's revenue number never matches marketing's
Why your CFO's revenue number never matches market...
You’ve sat in that meeting. The marketing slide says the campaign drove 500,000 dollars. The finance slide, for the same quarter, says something...
View articleRyan Hamburger on Instacart's Shift From Marketplace to Enterprise Partner
Ryan Hamburger on Instacart's Shift From Marketpla...
Grocery retailers spent years worried that a partnership with Instacart meant handing over the customer relationship. That fear has largely faded. Rya...
View article
Event Highlights
View MoreAdvance 2025 Opened in New York with a Call for Reinvention
Advance 2025 Opened in New York with a Call for Re...
Smartly CEO Laura Desmond opened Advance 2025 with a call for AI-driven reinvention, urging marketers to act decisively in the AI era. Read More...
View articleBeyond the Click: How Marketers Can Now Rethink Measurement
Beyond the Click: How Marketers Can Now Rethink Me...
Insights from a ClickZ event with Fospha and Google on the future of advertising measurement Read More...
View articleWhat Cannes 2025 Got Right (and Missed) About Brand
What Cannes 2025 Got Right (and Missed) About Bran...
By Sam Carter, CEO of Fospha Read More
View articleThe Retail Imperative: Data, AI and the New Consumer Reality
The Retail Imperative: Data, AI and the New Consum...
Retailers used to worry about whether customers would migrate online. Today they fret about whether their data can keep up. From New York to LA, the t...
View articleCES 2025 Wrapped For Marketers
AI, IoT, and immersive tech are changing how brands connect with consumers Read More...
View article