Campaigns of the Week

Eight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative.

The 3 creative paths (and 1 destroys your CAC:LTV)

PLUS: Why advertising still matters in a skeptical world

How Marketers Can Build Loyalty with AI-Powered Shopping Agents

PLUS: The 5Bs framework by Dave Aaker on branding

Sell What Made You Famous — And Prove It Moves the Needle

Why Calvin Klein’s return to product clarity demands smarter measurement

Visibility is now the most important marketing metric

PLUS: How CeraVe built a $2B brand by blending education and entertainment

The Cost of Momentum: Inside Adidas’s Bold Marketing & E-commerce Strategy

Why the CMO role now requires a data brain and a storyteller’s heart

PLUS: GaryVee shares the 2025 organic content strategy that actually works

Vuori Turns 10 — But the Hardest Marketing Decisions May Still Lie Ahead

Six marketing team silos you need to break down

PLUS: The 5 top AI challenges in marketing right now

Nike’s FY25 Results Show the Cost of Complexity—and a Chance to Rebuild

The Rise of Vibe Marketing

PLUS: Dirt Is Good's Global VP of Marketing on Culture, Technology, and Leading with Brand Essence

“You Do Life, We Do Laundry”: Dirt Is Good’s Global VP of Marketing on Culture, Technology, and Leading with Brand Essence

Q&A with Tati Lindenberg, Global VP of Marketing at Dirt is Good (Unilever).