How brands and agencies are using AI and new tech

PLUS: Amazon’s vision for a full-funnel retail media future

Amazon’s vision for a full-funnel retail media future

In this exclusive interview ahead of Retail Media Pioneers, Rudolf Schneider of Amazon Advertising shares how his team is evolving retail media strategies across data, streaming, and AI.

Ed East on how Billion Dollar Boy is redefining creator marketing at scale

The CEO shares why brands are restructuring around creator-led strategies and what it means for the future of marketing

How to get your brand cited by LLMs?

PLUS: The new rules of marketing for entrepreneurs

Gary Vee at Shoptalk: The Alchemy of Relevance for Retail Brands

Retail leaders weigh AI’s impact on discovery

PLUS: Liquid Death CMO breaks down viral marketing

Five rules to win on TikTok in 2025

PLUS: What does brand building really mean in eCommerce?

Gen Z’s Content Cold Shoulder Is Real

PLUS: Drinks on us at eTail Boston, you in?

Campaigns of the Week

Eight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative.

The 3 creative paths (and 1 destroys your CAC:LTV)

PLUS: Why advertising still matters in a skeptical world

How Marketers Can Build Loyalty with AI-Powered Shopping Agents

PLUS: The 5Bs framework by Dave Aaker on branding

Sell What Made You Famous — And Prove It Moves the Needle

Why Calvin Klein’s return to product clarity demands smarter measurement