Signal to Story: How Creative Drives Advertising Performance with Spotify

Signal to Story: How Creative Drives Advertising Performance with Spotify

Spotify, Smartly, MassiveMusic, and AG1 leaders at Smartly Advance shared how sonic branding, scaled creativity, and storytelling fuel advertising performance.

Power Shifts: Women Leading the Charge in Media and Creativity

Power Shifts: Women Leading the Charge in Media and Creativity

Top women leaders from Spark Foundry, OMD, WPP, JOAN, Dentsu, and DoubleVerify share how data, diversity, and adaptability are reshaping advertising.

The Heart of Growth: Leading with Purpose in a Performance World

The Heart of Growth: Leading with Purpose in a Performance World

Unilever CMO Esi Eggleston Bracey at Smartly Advance shared how purpose, AI, and culture fuel growth, from Vaseline Verified to Dove’s body confidence work.

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Advertising Reimagined: Why Real Relationships Matter More Than Ever

Snap CEO Evan Spiegel at Smartly Advance: why trust, creative velocity, personalization, and AR define the future of advertising and brand relationships.

The Future of Pharma Has Arrived: Advertising at the Speed of Science

Pfizer CMO Susan Rienow and Adobe’s Anil Chakravarthy reveal how AI, storytelling, and purpose are reshaping pharma marketing at Smartly Advance.

Advertising for Good: The Role of AI in Shaping Responsible Innovation

At Smartly Advance, leaders from Amazon, Meta, YouTube, TikTok, and Pinterest shared how AI can drive growth while embedding responsibility and trust.

Archive

Session RecapSession Recap
The Heart of Growth: Leading with Purpose in a Performance World

The Heart of Growth: Leading with Purpose in a Performance World

Unilever CMO Esi Eggleston Bracey at Smartly Advance shared how purpose, AI, and culture fuel growth, from Vaseline Verified to Dove’s body confidence work.

ClickZ
ClickZ
Session RecapSession Recap
Signal to Story: How Creative Drives Advertising Performance with Spotify

Signal to Story: How Creative Drives Advertising Performance with Spotify

Spotify, Smartly, MassiveMusic, and AG1 leaders at Smartly Advance shared how sonic branding, scaled creativity, and storytelling fuel advertising performance.

ClickZ
ClickZ
Session RecapSession Recap
Power Shifts: Women Leading the Charge in Media and Creativity

Power Shifts: Women Leading the Charge in Media and Creativity

Top women leaders from Spark Foundry, OMD, WPP, JOAN, Dentsu, and DoubleVerify share how data, diversity, and adaptability are reshaping advertising.

ClickZ
ClickZ
Session RecapSession Recap
Advertising Reimagined: Why Real Relationships Matter More Than Ever

Advertising Reimagined: Why Real Relationships Matter More Than Ever

Snap CEO Evan Spiegel at Smartly Advance: why trust, creative velocity, personalization, and AR define the future of advertising and brand relationships.

ClickZ
ClickZ
Session RecapSession Recap
The Future of Pharma Has Arrived: Advertising at the Speed of Science

The Future of Pharma Has Arrived: Advertising at the Speed of Science

Pfizer CMO Susan Rienow and Adobe’s Anil Chakravarthy reveal how AI, storytelling, and purpose are reshaping pharma marketing at Smartly Advance.

ClickZ
ClickZ
Session RecapSession Recap
Advertising for Good: The Role of AI in Shaping Responsible Innovation

Advertising for Good: The Role of AI in Shaping Responsible Innovation

At Smartly Advance, leaders from Amazon, Meta, YouTube, TikTok, and Pinterest shared how AI can drive growth while embedding responsibility and trust.

ClickZ
ClickZ
Session RecapSession Recap
The New Era of Advertising: What’s Now, What’s Next

The New Era of Advertising: What’s Now, What’s Next

At Smartly Advance, leaders from Uber, Fox, and Magnolia Bakery shared how AI, creativity, and accountability define the new era of advertising.

ClickZ
ClickZ
Session RecapSession Recap
The Next Chapter: How TIME Is Turning AI into Audience, Influence, and Growth

The Next Chapter: How TIME Is Turning AI into Audience, Influence, and Growth

TIME CEO Jessica Sibley at Smartly Advance 2025 outlined how AI is being turned into audience reach, cultural influence, and sustainable growth.

ClickZ
ClickZ
Session RecapSession Recap
Smartly Advance Opens in New York with a Call for Reinvention

Smartly Advance Opens in New York with a Call for Reinvention

Smartly CEO Laura Desmond opened Advance 2025 in New York with a call for AI-driven reinvention, urging marketers to act decisively in the AI era.

ClickZ
ClickZ
NewslettersNewsletters
How Formula One Became the Blueprint for Brand Relevance

How Formula One Became the Blueprint for Brand Relevance

PLUS: Smartly’s Brianna Gays on AI and What’s Next for Marketing

Zihan Lyu
Zihan Lyu
Q&AQ&A
Smartly’s Brianna Gays on AI and What’s Next for Marketing

Smartly’s Brianna Gays on AI and What’s Next for Marketing

Exclusive pre-event interview ahead of Smartly Advance in New York

ClickZ
ClickZ
Event HighlightsEvent Highlights
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Beyond the Click: How Marketers Can Now Rethink Measurement

Beyond the Click: How Marketers Can Now Rethink Measurement

Insights from a ClickZ event with Fospha and Google on the future of advertising measurement

ClickZ
ClickZ