Only high-vibration brands will thrive in the age of AI

PLUS: OpenAI looks to build in-house ad infrastructure

The Future of Retail Media with WPP Media’s David Fieldhouse

Why embracing waste is the secret to marketing innovation and success

PLUS: Insights from Wyclef Jean, Evan Spiegel, and industry leaders this week

The Future of Shopping: Creativity, Discovery & Automation

At Smartly Advance in New York, TikTok, Nutrafol, Smartly, and Fospha explored the future of shopping. From creators driving commerce to Fospha’s call for daily, full-funnel measurement, here are the key takeaways shaping how brands grow across DTC and marketplaces.

From Carnival to Code: Wyclef Jean on Creativity, AI, and Purpose

Wyclef Jean closed Smartly Advance with lessons on AI, culture, and creativity: tech can amplify originality, but soul and authenticity remain irreplaceable.

Five Takeaways from Stacy Malone on Why Cart Abandonment Is Feedback, Not Failure

Pinterest’s Stacy Malone reframed cart abandonment at Smartly Advance: not failure, but feedback. Five lessons for marketers on building buyer confidence.

The Heart of Growth: Leading with Purpose in a Performance World

Unilever CMO Esi Eggleston Bracey at Smartly Advance shared how purpose, AI, and culture fuel growth, from Vaseline Verified to Dove’s body confidence work.

Signal to Story: How Creative Drives Advertising Performance with Spotify

Spotify, Smartly, MassiveMusic, and AG1 leaders at Smartly Advance shared how sonic branding, scaled creativity, and storytelling fuel advertising performance.

Power Shifts: Women Leading the Charge in Media and Creativity

Top women leaders from Spark Foundry, OMD, WPP, JOAN, Dentsu, and DoubleVerify share how data, diversity, and adaptability are reshaping advertising.

Advertising Reimagined: Why Real Relationships Matter More Than Ever

Snap CEO Evan Spiegel at Smartly Advance: why trust, creative velocity, personalization, and AR define the future of advertising and brand relationships.

The Future of Pharma Has Arrived: Advertising at the Speed of Science

Pfizer CMO Susan Rienow and Adobe’s Anil Chakravarthy reveal how AI, storytelling, and purpose are reshaping pharma marketing at Smartly Advance.

Advertising for Good: The Role of AI in Shaping Responsible Innovation

At Smartly Advance, leaders from Amazon, Meta, YouTube, TikTok, and Pinterest shared how AI can drive growth while embedding responsibility and trust.