Five Takeaways from Stacy Malone on Why Cart Abandonment Is Feedback, Not Failure
Pinterest’s Stacy Malone reframed cart abandonment at Smartly Advance: not failure, but feedback. Five lessons for marketers on building buyer confidence.
The Heart of Growth: Leading with Purpose in a Performance World
Unilever CMO Esi Eggleston Bracey at Smartly Advance shared how purpose, AI, and culture fuel growth, from Vaseline Verified to Dove’s body confidence work.
Signal to Story: How Creative Drives Advertising Performance with Spotify
Spotify, Smartly, MassiveMusic, and AG1 leaders at Smartly Advance shared how sonic branding, scaled creativity, and storytelling fuel advertising performance.
Power Shifts: Women Leading the Charge in Media and Creativity
Top women leaders from Spark Foundry, OMD, WPP, JOAN, Dentsu, and DoubleVerify share how data, diversity, and adaptability are reshaping advertising.
Advertising Reimagined: Why Real Relationships Matter More Than Ever
Snap CEO Evan Spiegel at Smartly Advance: why trust, creative velocity, personalization, and AR define the future of advertising and brand relationships.
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