Grey Direct Forges Partnership with ClickAction

ClickAction Inc. announced Friday that it has struck a deal with direct marketing giant Grey Direct , giving Grey access to ClickAction’s email marketing services.

The deal means that Grey Direct, Grey Direct e.Marketing, an internal group that specializes in electronic marketing, and Grey E.Mail, a Grey group that specializes in email based marketing campaigns, can begin to offer ClickAction’s Email Relationship Management (ERM) services to their clients.

“ClickAction has a superior email marketing solution and a sales and client services team that we trust,” said Steve Carbone, president of Grey Direct e.Marketing.

“With an increasing number of clients shifting direct marketing dollars to online initiatives, it is imperative that we align ourselves with a top-notch electronic marketing provider,” Carbone said.

ClickAction, which has provided services for Brooks Brothers, Nabisco, Adforce/CMGI, and Dean and Deluca, said that its permission-based email services are a natural complement to Grey Direct’s existing portfolio of direct marketing and e-commerce services.

“They are experts at direct marketing and are sure to be successful at weaving creative email marketing techniques into their clients’ revenue, brand-building and customer retention initiatives,” said Joe Cortale, executive vice president of worldwide sales for ClickAction.