Melody and her Webcam

Paging all online word-of-mouth fetishists: YouTube user bowiechick (actual name: Melody) has been videoblogging about David Bowie and her Logitech webcam on YouTube

melody.jpg
Paging all online word-of-mouth fetishists: YouTube user bowiechick (actual name: Melody) has been videoblogging about David Bowie and her Logitech webcam on YouTube. Seventeen videos, all recorded with the device, have been viewed tens of thousands of times. Not often do you stumble across a case study showing CGM product buzz on such a large scale. Must be a great camera.

Nod to ZDNet, which also spotted this one today.

Update: Melody’s now aware of the buzz she hath wrought. From her blog:

I called Nancy Morrison from Logitech today. She said they really love my videos. They aren’t going to pay me (which I don’t care about) but it’s cool because she said that if I ever see something I really want from Logitech, I can just contact her. Isn’t that nice? I would feel greedy asking for something, but then again I guess I helped them make a bunch of money and that is something most people are payed for. And hey, I should take advantage of this. I will find something I REALLY want first… Then later I called some guy from a San Fransisco news thing. This whole thing is so weird.

Subscribe to get your daily business insights

Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

2y

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource
Announcement Alert from Lee Arthur
Weekly briefing | Digital Transformation

Announcement Alert from Lee Arthur

2y

Announcement Alert from Lee Arthur

Announcement Alert!! Read More

View resource
The 2023 B2B Superpowers Index
Whitepaper | Digital Transformation

The 2023 B2B Superpowers Index

3y

The 2023 B2B Superpowers Index

The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...

View resource
Impact of SEO and Content Marketing
Whitepaper | Digital Transformation

Impact of SEO and Content Marketing

3y

Impact of SEO and Content Marketing

Making forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...

View resource