Advertising Placements by Industry and Top Sponsored Links, August 2009

The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. The data are provided by Nielsen Online.

Advertising Breakdown by Industry, August 2009
Industry Total Impressions, August 2009 (M) Change From Previous Month (%)
Automotive 6,635.5 -21
Business-to-business 3,185.4 2
Consumer goods 12,643.8 -12
Entertainment 8,248.5 -7
Financial services 35,246.3 -2
Hardware and electronics 2,259.6 -21
Health 4,782.1 -8
Public services 10,607.0 19
Retail goods and services 20,796.2 1
Software 1,471.7 27
Telecommunications 22,558.3 -17
Travel 5,891.6 -16
Web media 33,388.3 2
Total 167,714.5 -5
Source: Nielsen Online, 2009

Top 25 Companies by Sponsored Link Impressions, August 2009
Company Sponsored Link Impressions, August 2009 (M)
InterActiveCorp 833.7 727.2
eBay, Inc. 634.0
Intelius 530.1
True 462.3
Yahoo Inc. 456.8 415.0
Experian Group Limited 389.9 Inc. 383.6
e-Unity Corporation 354.0
United Online, Inc. 324.3
The Hartford Financial Services Group, Inc. 321.8
A1 Skateboards 321.0
Bank of America Corporation 320.1
ShareBuilder Corporation 295.4
AdoptHelp, Inc. 290.9
Infospace, Inc. 271.1
J.C. Penney Company, Inc. 249.6
Time Warner Inc. 245.4
Bottom Line Publications 244.3 219.8
The Coca-Cola Company 214.3
PregnancyWeekly 212.0
Target Corporation 203.8
Domino’s Pizza LLC 191.6
Source: Nielsen Online, 2009

Nielsen Online

Methodology: Nielsen Online AdRelevance’s Cloudprober technology tracks online advertising activity across over 2,000 sites and subsites.

Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per CPM. Above data does not reflect house advertising activity, strategic partnerships between publishers and advertisers, or text units, paid search, sponsorships, email, units contained within applications (e.g., messengers and pre-rolls) or performance based advertising.

Definition of Terms

Standard Image/Text Link: Ads that are comprised of many components, typically both image and text beneath the images, all of which link to the same destination URL.

Standard Image: Animated or static image ads; GIF or JPEG file format-based ads. HTML ads are also classified under this category.

Sponsored Link: Text-based ads that often appear as a result of a keyword search either on a search engine or associated site. These ads are often displayed alongside natural search results but identified under specified headers (e.g., “Paid Sponsor”, “Sponsored Link”, “Sponsored Sites” or “Sponsored Results”).

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