A new survey carried out by Pew Research Centre has revealed that 36% of smartphone owners report using messaging apps including WhatsApp, Kik or iMessage, and 17% use apps that automatically delete sent messages such as Snapchat.
A new survey carried out by Pew Research Centre has revealed that 36% of smartphone owners report using messaging apps including WhatsApp, Kik or iMessage, and 17% use apps that automatically delete sent messages, such as Snapchat.
The survey also shows that both of these types of apps are mostly popular amongst a young demographic. Almost half of smartphone owners aged 18 – 29 use messaging apps, and 41% use apps that routinely delete sent messages.
It is thought that these apps are appealing due to the fact that they are free and when connected to Wi-Fi do not use up SMS or other data. It has also been pointed out they offer “a more private kind of social interaction than traditional social media platforms such as Facebook or Twitter”.
You must be logged in to post a comment.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceAgentic commerce and GEO are coming fast, but JD Sports argues the real advantage is operational: clean data and order management that keeps the custo...
View articleAt an NRF session, Dhruv Grewal shared results from a four-year study of 237 in-store digital signage campaigns using randomized A B testing and 30 mi...
View articleClickZ sat down with Row House and Fitizens founder Debra Strougo to explore the strategies, customer shifts, and partnership models that will define ...
View articleUber is turning trip and takeout data into a new planning input for brands. Its Uber Intelligence platform promises richer real world insight for mark...
View articleTechnology for Marketing 2025 carried one clear message: marketers are done with noise, they want results. From simplifying martech to rethinki...
View articleIn this exclusive interview ahead of Retail Media Pioneers, Rudolf Schneider of Amazon Advertising shares how his team is evolving retail media strate...
View articleExplosive E-Commerce Growth and Loyal Fans ThirdLove has quietly become a powerhouse in online intimate apparel, with its e-commerce revenues surgin...
View articleStructured data gives marketers the clarity to make informed decisions and turn raw information into actionable insights. Read More...
View article
Yes,today all people use them. Our company is not an exception. We launch a new service and need to send messages to our customers. We decided to use a new service which doesn’t need an internet access, GSM only (http://www.intistele.com). It works good and our customers are pleased.
They always do that!