AOL has appointed New York Times tech journalist Saul Hansell as the first programming director for Seed.com, its new data-driven content management platform. Hansell's hire will lend editorial credibility to AOL's new endeavor and should help it address concerns the project will spawn a wave of poor content
AOL has appointed New York Times tech journalist Saul Hansell as the first programming director for Seed.com, its new data-driven content management platform.
Hansell’s hire will lend editorial credibility to AOL’s new endeavor and should help it address concerns the project will spawn a wave of poor content. Those concerns are based in Seed’s similarity to Demand Media and Associated Content, companies that pay contributors upfront fees that are often under $20 per content item.
Like those companies, AOL’s Seed platform will assign articles and other content based on data about user behavior and ad prices. Unlike them, Seed will distribute its content to other sites and platforms in AOL’s network. That’s where Hansell’s job comes in. As programming director reporting to AOL Entertainment SVP Mike Rich, he’ll see to it that content from Seed shows up appropriately across the company’s whole network, the company said.
Seed is expected to launch later this month.
(photo credit: New York Times)
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.