Barry Levine

Barry Levine covers marketing tech news for ClickZ. Previously, he covered this space as a Senior Reporter for Marketing Land, MarTech Today and Search Engine Land, as a Senior Writer for VentureBeat, and, before that, as a reporter for CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET in NYC; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; wrote the “Power Klingon” audio book for Simon & Schuster; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

How COVID-19 is affecting notifications and ads in newsletters

Analytics How COVID-19 is affecting notifications and ads in newsletters

1y Barry Levine

How COVID-19 is affecting notifications and ads in...

We analyze more data about the effect of COVID-19 on consumer behavior, this time for notifications, messaging and ads in email newsletters. Read More...

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New data visualizations show how consumers are now consuming media

Analytics New data visualizations show how consumers are now consuming media

1y Barry Levine

New data visualizations show how consumers are now...

This visualization by Visual Capitalist explores how each generation's media consumption is changing during this period of pandemic-induced social iso...

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Unruly’s survey reveals consumer behavior in the COVID-19 age

Analytics Unruly’s survey reveals consumer behavior in the COVID-19 age

1y Barry Levine

Unruly’s survey reveals consumer behavior in the C...

Only 2% of consumers think brands should pause all advertising; 49% want ads to make them feel informed and 37% want ads to make them feel warm/happy....

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Conviva report shows big boost in daytime streaming during the pandemic

Digital Marketing Conviva report shows big boost in daytime streaming during the pandemic

1y Barry Levine

Conviva report shows big boost in daytime streamin...

New data from Conviva details streaming TV growth and viewing trends since the onset of the COVID–19 crisis in early March. Read More...

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The Adobe online-only summit points the way to the post-pandemic future

Conference Coverage The Adobe online-only summit points the way to the post-pandemic future

1y Barry Levine

The Adobe online-only summit points the way to the...

Following the cancellation of their live conference in Las Vegas, we look at the key-takeaways from Adobe's online-only summit. Read More...

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Tapjoy offers new guide to offerwalls

Digital Advertising Tapjoy offers new guide to offerwalls

1y Barry Levine

Tapjoy offers new guide to offerwalls

Nearly half of all mobile offerwall users said that if a mobile game suddenly removed its offerwall, they would stop playing after they ran out of vir...

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CX is as important as product or price, says new report

Digital Marketing CX is as important as product or price, says new report

1y Barry Levine

CX is as important as product or price, says new r...

Arm Treasure Data and Forbes Insight study reveals 74% of consumers are at least somewhat likely to buy based on experience alone. Read More...

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Gartner report spotlights the four main kinds of attribution

Data & Analytics Gartner report spotlights the four main kinds of attribution

1y Barry Levine

Gartner report spotlights the four main kinds of a...

Marketing leaders must take an integrated approach to marketing measurement methods for maximum insight, says new Gartner report. Read More...

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Valassis study: Viewers are more receptive to ads on streaming TV

Digital Advertising Valassis study: Viewers are more receptive to ads on streaming TV

1y Barry Levine

Valassis study: Viewers are more receptive to ads ...

New report from marketing intelligence firm Valassis finds that ads on streaming TV are more relevant than ones on traditional TV. Read More...

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Getty Images’ new ‘Visual GPS’ report finds four ‘Forces’ guiding consumers

Content Marketing Getty Images’ new ‘Visual GPS’ report finds four ‘Forces’ guiding consumers

1y Barry Levine

Getty Images’ new ‘Visual GPS’ report finds four ‘...

New report from Getty and YouGov highlight four key “forces” -- sustainability, technology, wellness and realness -- that drive consumer preferences a...

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New PubMatic/Forrester report: Video ads booming, header bidding climbing

Digital Advertising New PubMatic/Forrester report: Video ads booming, header bidding climbing

1y Barry Levine

New PubMatic/Forrester report: Video ads booming, ...

A new PubMatic-sponsored report from Forrester highlights the boom in digital video ads, and points to header bidding as a key strategy for publishers...

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Brands should add text/message and have “identical support” across channels

Digital Marketing Brands should add text/message and have “identical support” across channels

1y Barry Levine

Brands should add text/message and have “identical...

New report from customer support platform UJET finds a steady use by consumers of all ages of multiple channels for customer service, and a desire for...

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Smartphones are enabling new kinds of experiential marketing

Emerging Technology Smartphones are enabling new kinds of experiential marketing

1y Barry Levine

Smartphones are enabling new kinds of experiential...

Here are three tech platforms that have developed experiential technology to connect brands to their consumers by embracing mobile interactivity withi...

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Ad industry asks for more time to ramp-up after CCPA’s final rules

Digital Marketing Ad industry asks for more time to ramp-up after CCPA’s final rules

1y Barry Levine

Ad industry asks for more time to ramp-up after CC...

Five major advertising trade bodies are asking California’s attorney general to delay enforcement of CCPA by six months so companies have more time to...

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Consumers will share location data if it’s clear why and they have control

Data & Analytics Consumers will share location data if it’s clear why and they have control

1y Barry Levine

Consumers will share location data if it’s clear w...

New report from location intelligence provider HEROW, finds that only one out of three people will typically refuse to give their location data up. Re...

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Spending on customer experience increases as its impact is more widely recognized

Analytics Spending on customer experience increases as its impact is more widely recognized

1y Barry Levine

Spending on customer experience increases as its i...

Customer experience (CX) efforts remain inconsistent in many organizations, but there are signs of greater commitment and execution for 2020, accordin...

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AR and 3D helps solve online-only grill retailer’s main challenge

AR & VR AR and 3D helps solve online-only grill retailer’s main challenge

1y Barry Levine

AR and 3D helps solve online-only grill retailer’s...

BBQGuys leverages Vertebrae's interactive 3D and AR commerce solutions to inspire consumer confidence and drive unprecedented engagement, sales, and s...

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As Google issues death penalty for third-party cookies, publishers and advertisers wonder what’s next

Data-Driven Marketing As Google issues death penalty for third-party cookies, publishers and advertisers wonder what’s next

1y Barry Levine

As Google issues death penalty for third-party coo...

With Google announcing its plans to phase out support for third-party cookies in Chrome within the next two years. We look at what this means for the ...

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Key marketing technology takeaways from CES 2020

Events & Awards Key marketing technology takeaways from CES 2020

1y Barry Levine

Key marketing technology takeaways from CES 2020

One screen for many, Amazon in cars, foldable laptops and Spotify Podcast Ads, are the highlights from this year's CES. Read More...

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How retailers struggle between data privacy and personalization

Analytics How retailers struggle between data privacy and personalization

1y Barry Levine

How retailers struggle between data privacy and pe...

New report by WBR Insights and Valitor finds retailers across the EU are struggling with consumer personalization efforts. Read More...

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Retailers leverage customer data to drive personalized experiences

Analyzing Customer Data Retailers leverage customer data to drive personalized experiences

1y Barry Levine

Retailers leverage customer data to drive personal...

Arm Treasure Data's new report looks into how retailers will leverage data in the new year to build a better customer experience. Read More...

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IBM’s Watson now powers ad optimization with new Advertising Accelerator

AI & Automation IBM’s Watson now powers ad optimization with new Advertising Accelerator

1y Barry Levine

IBM’s Watson now powers ad optimization with new A...

IBM Watson Advertising announced the launch of IBM Advertising Accelerator with Watson, a solution aimed at helping advertisers find and convert the r...

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New blockchain guide by IAB Tech Lab anticipates shared ledger specs in 2020

Blockchain New blockchain guide by IAB Tech Lab anticipates shared ledger specs in 2020

1y Barry Levine

New blockchain guide by IAB Tech Lab anticipates s...

The Blockchain Working Group of the IAB Tech Lab releases new document, which better evaluates blockchain solutions within the digital advertising eco...

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Email-focused personalization is top priority for marketers

Digital Marketing Email-focused personalization is top priority for marketers

2y Barry Levine

Email-focused personalization is top priority for ...

New Bluecore report shows that the majority of retail marketers (57%) are focusing their personalization efforts on email. Read More...

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Report: ABM is moving into a more mature phase

Analytics Report: ABM is moving into a more mature phase

2y Barry Levine

Report: ABM is moving into a more mature phase

21% expected increase in current ABM budgets demonstrate it is now a mainstream B2B technology. Read More...

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SmarterHQ offers a new Guide to help marketers handle CCPA

Digital Marketing SmarterHQ offers a new Guide to help marketers handle CCPA

2y Barry Levine

SmarterHQ offers a new Guide to help marketers han...

SmarterHQ puts together the key components of CCPA and the steps marketers need to take to properly prepare your customer data and marketing for compl...

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Marketers will majorly redefine personalization, influencer marketing and emotion-based strategies

Actionable Analysis Marketers will majorly redefine personalization, influencer marketing and emotion-based strategies

2y Barry Levine

Marketers will majorly redefine personalization, i...

Gartner predicts 80% of marketers will abandon personalization efforts by 2025, due to lack of ROI. Read More...

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