The what, why, and how of TikTok's advertising gold rush
Digital Marketing

The what, why, and how of TikTok's advertising gold rush

4y Charlie Braithwaite

The what, why, and how of TikTok's advertising gol...

With a global audience and a supposed reputation for authenticity, TikTok presents an unmissable opportunity for marketers. Here’s how you get started...

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AI marketing technology tools pricing guide 2020
AI & Automation

AI marketing technology tools pricing guide 2020

4y Charlie Braithwaite

AI marketing technology tools pricing guide 2020

AI is increasingly becoming a necessity for forward-thinking marketers. Here, we break down some of the top vendors on the market. Read More...

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The context marketing revolution: 4 steps to mastering modern marketing
Digital Marketing

The context marketing revolution: 4 steps to mastering modern marketing

4y Charlie Braithwaite

The context marketing revolution: 4 steps to maste...

Hint: It’s all about connecting with people on an individual level Read More...

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Data and digital strategy for Europe: EU's data regulation guide
Data regulations

Data and digital strategy for Europe: EU's data regulation guide

4y Charlie Braithwaite

Data and digital strategy for Europe: EU's data re...

As the EU unveiled its new digital and data strategy, we look at what this means for the big tech giants and the digital industry as a whole. Read Mor...

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Q&A with Segment: Successfully navigating the CCPA
Analyzing Customer Data

Q&A with Segment: Successfully navigating the CCPA

4y Charlie Braithwaite

Q&A with Segment: Successfully navigating the CCPA

Amidst the flurry of recent data regulations, companies need to be smarter about not only what consumer data they use, but also how they use it. We sp...

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A comprehensive guide to influencer marketing
Digital Marketing

A comprehensive guide to influencer marketing

4y Charlie Braithwaite

A comprehensive guide to influencer marketing

Here is a comprehensive guide on how to improve your strategy with influencer marketing. Read More...

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Q&A with Tealium: Data regulations and the consumer experience
Data insights

Q&A with Tealium: Data regulations and the consumer experience

4y Charlie Braithwaite

Q&A with Tealium: Data regulations and the consume...

We spoke to Mike Anderson, co-founder and CTO at Tealium, about how data regulations are affecting marketers—and what this means for the overall consu...

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Q&A with Cisco on the growing collaboration market and Webex
Collaboration

Q&A with Cisco on the growing collaboration market and Webex

4y Charlie Braithwaite

Q&A with Cisco on the growing collaboration market...

Cisco’s VP and CMO of Collaboration Aruna Ravichandran spoke to us about the company's part to play in the rapidly growing collaboration market.  Read...

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Consumer data privacy, the cloud, and common pitfalls: Q&A with Aiven CTO
Leadership

Consumer data privacy, the cloud, and common pitfalls: Q&A with Aiven CTO

4y Charlie Braithwaite

Consumer data privacy, the cloud, and common pitfa...

When it comes to consumer data privacy issues, how secure are cloud-based solutions versus on-premise? What are common pitfalls where businesses might...

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Changes, challenges, and opportunities: Q&A with Adobe’s Kevin Lindsay
Digital Marketing

Changes, challenges, and opportunities: Q&A with Adobe’s Kevin Lindsay

5y Charlie Braithwaite

Changes, challenges, and opportunities: Q&A with A...

Kevin Lindsay, director of product marketing and strategy for Adobe Experience Manager, discusses trends he's been seeing in marketing over the years ...

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Data privacy: What should marketers be doing to prepare for regulation?
Analytics

Data privacy: What should marketers be doing to prepare for regulation?

5y Charlie Braithwaite

Data privacy: What should marketers be doing to pr...

"Good marketers aren't spammers, and these regulations simply maintain the high standards they already hold of themselves," says Harold Giménez, VP of...

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Only 1 in 5 organizations effectively personalize content at-scale
Content

Only 1 in 5 organizations effectively personalize content at-scale

5y Charlie Braithwaite

Only 1 in 5 organizations effectively personalize ...

A new report by Seismic and Forrester finds that providing a personalized customer experience is both the biggest challenge and the biggest opportunit...

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Measuring marketing data: What to look for and how to get started
Analytics

Measuring marketing data: What to look for and how to get started

5y Charlie Braithwaite

Measuring marketing data: What to look for and how...

Tips from Fospha's Chief Data Science Officer and McKinsey's Senior Expert on Digital Marketing about how to better measure marketing data, and how th...

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Customer data in retail 2019: Key research findings
Analytics

Customer data in retail 2019: Key research findings

5y Charlie Braithwaite

Customer data in retail 2019: Key research finding...

Findings from recent research report on use of customer data in retail for 2019. Percent of businesses who collect customer data, think they "use it e...

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Kenshoo + Fospha breakfast: On Amazon, customer data, and ecommerce
Analytics

Kenshoo + Fospha breakfast: On Amazon, customer data, and ecommerce

5y Charlie Braithwaite

Kenshoo + Fospha breakfast: On Amazon, customer da...

Senior marketers from a broad range of industries gathered together at London's The Gherkin to explore these issues and what marketers can do to strat...

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