Digital transformation in luxury retail

Digital Transformation Digital transformation in luxury retail

4y Chris Camps

Digital transformation in luxury retail

The luxury goods industry faces a unique challenge when it comes to digital disruption. For businesses in other sectors, online channels offer a way t...

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To Airbnb and beyond: Digital transformation in hotels & hospitality

Ecommerce To Airbnb and beyond: Digital transformation in hotels & hospitality

4y Chris Camps

To Airbnb and beyond: Digital transformation in ho...

Travel and tourism is one of the world’s largest industries. Global international tourism is currently valued at over 1.2 trillion USD. 1.24bn people ...

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The State of Media Transformation

Digital Transformation The State of Media Transformation

4y Chris Camps

The State of Media Transformation

Advancements in technology have fundamentally changed the way the media industry operates. Consumers and media platforms alike have shifted online, wi...

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Five ways technology can help retailers connect online marketing to offline sales

Ecommerce Five ways technology can help retailers connect online marketing to offline sales

4y Chris Camps

Five ways technology can help retailers connect on...

With easy access to a wealth of information, consumers are using search engines, review sites and social media to assess and select products before he...

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How machine learning can help you optimize your website's UX

AI & Automation How machine learning can help you optimize your website's UX

4y Chris Camps

How machine learning can help you optimize your we...

For ecommerce businesses, your website’s customer journey is critical to your success. So how can you make sure it is optimized for maximum conversion...

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How to use behavioral data to enhance your website's conversion rate

Analytics How to use behavioral data to enhance your website's conversion rate

4y Chris Camps

How to use behavioral data to enhance your website...

Modern marketers have access to a wealth of useful, actionable data on exactly how customers behave on their website. But transforming data into insig...

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Inbox innovation: The tools and technology powering the future of email

Advanced Email Marketing Inbox innovation: The tools and technology powering the future of email

4y Chris Camps

Inbox innovation: The tools and technology powerin...

The high-volume, low-cost nature of email makes it ripe for innovation. The sheer amount of data email marketers work amplifies the significance of ev...

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How fashion brand Thread is delivering hyper-personalized emails at scale

AI & Automation How fashion brand Thread is delivering hyper-personalized emails at scale

4y Chris Camps

How fashion brand Thread is delivering hyper-perso...

Thread are an online-only fashion technology brand with a unique proposition: your own personal stylist, free of charge. But how can a modestly-sized ...

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4 data types you need to understand the customer journey

Analytics 4 data types you need to understand the customer journey

4y Chris Camps

4 data types you need to understand the customer j...

Understanding the customer journey is essential when you want to attribute accurately and effectively optimize your website. That requires in-depth an...

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The next generation of digitized airlines: Three brands on transformation in travel

Digital Transformation The next generation of digitized airlines: Three brands on transformation in travel

4y Chris Camps

The next generation of digitized airlines: Three b...

ClickZ were at the annual Aviation Festival last week, hearing about how the travel & aviation industries are handling digital disruption. Day 2 k...

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How to build and organize your sales technology stack

Disruptive MarTech How to build and organize your sales technology stack

4y Chris Camps

How to build and organize your sales technology st...

Marketing technology has been helping to improve the efficiency and effectiveness of sales teams for many years. But with so many tools now on the mar...

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10 online project management tools to improve your team's productivity

Collaboration 10 online project management tools to improve your team's productivity

4y Chris Camps

10 online project management tools to improve your...

Efficiency is a critical part of a productive working environment. Employees saddled with unnecessary emails, meetings, and ‘catch-ups’ are typically ...

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6 software integrations to enhance your ecommerce platform

Disruptive MarTech 6 software integrations to enhance your ecommerce platform

4y Chris Camps

6 software integrations to enhance your ecommerce ...

When it comes to selling products online, an ecommerce platform is just the beginning. Here are some software integrations brands should consider. Rea...

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4 reasons your checkout should be optimized for global growth

Ecommerce 4 reasons your checkout should be optimized for global growth

4y Chris Camps

4 reasons your checkout should be optimized for gl...

With global ecommerce worth an estimated $2 trillion, there’s never been a better time for retailers to take advantage of the international marketplac...

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10 email marketing tools to help build, send, automate and optimize your campaigns

Disruptive MarTech 10 email marketing tools to help build, send, automate and optimize your campaigns

4y Chris Camps

10 email marketing tools to help build, send, auto...

Email isn’t the easiest channel to master, but luckily there are several email marketing tools to help nail every step of a campaign. This article cov...

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Digital disruption in CPG: What marketers need to know

CPG (FMCG) Digital disruption in CPG: What marketers need to know

4y Chris Camps

Digital disruption in CPG: What marketers need to ...

In the sea of digital disruption, the Consumer-Packaged Goods (CPG) industry has remained relatively stable. But change is inevitable; here’s how it m...

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How to optimize your marketing communications: A Growth Marketer's Guide

Analyzing Customer Data How to optimize your marketing communications: A Growth Marketer's Guide

4y Chris Camps

How to optimize your marketing communications: A G...

Growth marketers use behavioral data to better understand customers and deliver targeted campaigns. This article explores how to use an analytics plat...

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Is SMS marketing still relevant in 2017?

Disruptive MarTech Is SMS marketing still relevant in 2017?

4y Chris Camps

Is SMS marketing still relevant in 2017?

It’s a channel with a host of potential benefits, but SMS marketing has fallen out of fashion somewhat recently with marketers in the US and Europe, p...

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What does visual search mean for ecommerce in 2017?

Disruptive MarTech What does visual search mean for ecommerce in 2017?

4y Chris Camps

What does visual search mean for ecommerce in 2017...

Since the early 2010s, visual search has been offering users a novel alternative to keyword-based search results. But what commercial opportunities do...

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The battle for retail (or why Amazon acquired Whole Foods)

Disruptive MarTech The battle for retail (or why Amazon acquired Whole Foods)

4y Chris Camps

The battle for retail (or why Amazon acquired Whol...

Retail is at war. On one side sit historic brick-and-mortar stores, built from the ground up to become titans of industry. On the other, ecommerce ins...

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6 KPIs you need to measure your account-based marketing campaign

Account-based marketing 6 KPIs you need to measure your account-based marketing campaign

4y Chris Camps

6 KPIs you need to measure your account-based mark...

Account-based marketing (ABM) is gathering steam as a B2B marketing strategy. New technology has enabled businesses to identify, target and advertise ...

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How 4 retailers are bringing the online experience alive in-store

Disruptive MarTech How 4 retailers are bringing the online experience alive in-store

4y Chris Camps

How 4 retailers are bringing the online experience...

At eTail Europe 2017, four retail brands discussed the future of the in-store customer journey, and strategies for bringing the online experience aliv...

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Diving into data, distribution and digital at the ClickZ Intelligence Roundtable

Data insights Diving into data, distribution and digital at the ClickZ Intelligence Roundtable

4y Chris Camps

Diving into data, distribution and digital at the ...

The first ClickZ Intelligence Roundtable kicked off last week, bringing together six senior brand-side marketers to discuss key issues in marketing an...

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7 things everyone forgets to ask their email marketing vendor

Disruptive MarTech 7 things everyone forgets to ask their email marketing vendor

4y Chris Camps

7 things everyone forgets to ask their email marke...

At times, selecting an email marketing vendor can feel like walking around a Moroccan souk. Display a slight interest and providers will descend on yo...

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Five ways to maintain data quality in your analytics

Analytics Five ways to maintain data quality in your analytics

4y Chris Camps

Five ways to maintain data quality in your analyti...

A data-driven strategy is an essential part of any marketing role, making data quality a top priority for senior marketers. But how can you ensure you...

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What does machine learning mean for marketing automation?

Automation What does machine learning mean for marketing automation?

4y Chris Camps

What does machine learning mean for marketing auto...

Over the last few years, marketing automation has evolved from a ‘nice-to-have’ technology to an essential component of the martech arsenal. But what ...

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How the top 100 US e-retailers are using welcome emails (and what marketers can learn)

Ecommerce How the top 100 US e-retailers are using welcome emails (and what marketers can learn)

4y Chris Camps

How the top 100 US e-retailers are using welcome e...

Welcome campaigns are an effective strategy to engage new subscribers and boost brand loyalty, but most businesses aren't realizing their full potenti...

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