Chatbots offer retailers a cheaper, smarter and more efficient way of engaging customers, helping brands deliver everything from 24-hour customer serv...
View article‘Customer engagement’ is a concept so nebulous, and so often used, that it’s lost meaning in the marketing world. What is customer engagement, what me...
View articleSelecting the right marketing automation software is no mean feat, with well over 100 vendors competing for your attention. What should you look for w...
View articleIn 2015, Swedish manufacturer Scania decided to overhaul their digital capabilities. Two years on, their Head of Online reveals the benefits and chall...
View articleAs a tool for understanding the customer experience, feedback should be integral to your marketing strategy, but making sure that feedback leads to or...
View articleKeeping several social media platforms populated with fresh, unique content every day of the week is no easy task. Luckily, there are a number of easy...
View articleThe popularity of virtual assistants means voice search is on the rise. But what does it means for businesses that rely on local search traffic, and h...
View articleB2B marketing for small businesses can be difficult to get right. A limited budget means marketing spend must be tightly controlled, and returns must ...
View articleEcommerce is constantly evolving. While bringing your checkout experience up to date is important, your strategy must also be ready to adapt to changi...
View articleThe growing accessibility of third-party data is changing the way retailers do business. But what does it mean for the future of ecommerce? Read More...
View articleIndustry experts say AI and machine learning will revolutionize email marketing. From self-running campaigns to clairvoyant customer insights, the hyp...
View articleEmail marketing is nothing new, but as our ability to harness big data improves, so does email’s potential as a marketing channel. In this article, we...
View articleFor the publishing industry, 2016 saw the rise of news aggregators – mobile-friendly apps able to deliver personalized, ultra-relevant content from mu...
View articleThe internet has made it harder for brands to control the information available about themselves. With independent reviews on any business a few click...
View articleWeb push notifications are an interesting addition to the marketing mix. To help you understand what they mean for you, we've put together a guide wit...
View articleThe way we consume news is evolving. More than ever, we’re using digital devices to scan daily headlines or read more in-depth pieces from our favouri...
View articleWe sat down with Richard Jones, CEO of digital campaign CMS provider Wayin, to discuss attitudes to digital advertising, current trends and why intera...
View articleLast week, a panel of ecommerce and mobile experts joined together for a webinar to discuss key topics surrounding the mobile app vs mobile web debate...
View articleA great customer experience has moved from ‘nice to have’ to ‘can’t do without’. Your users expect be engaged from the moment they land on your site, ...
View articleIn part one a few weeks ago, we discussed what brand TLDs (top level domains) are, which brands are applying for them and why they might be important....
View articleWhen it comes to customer care, social media offers a chance for your brand to shine. But as with any public forum, it can be risky. Here are three qu...
View articleMobile has become a powerful force in the marketing world, forcing retailers to adapt fast. This article explores the benefits of mobile web versus mo...
View articleIn this article, we look at how to use data to tailor discounts to specific customer segments, reducing the cost of customer acquisition and ultimatel...
View articleAs an organisation, finding the right marketing channels is an essential part of your marketing strategy. Read More...
View articleWhen measuring the effectiveness of discount codes, retailers often get it wrong. In this article, we'll look at how data-driven attribution can help ...
View articleSince cloud computing first gained mainstream attention around 2009, its popularity has exploded. Promising increased efficiency, flexibility and cost...
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