Avatars in advertising: Why Gucci used Genies to appeal to Gen Z

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How will deepfakes in influencer marketing affect brands?

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Forrester B2C commerce suites: What made the winners stand out

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The personalized CRM: Why current tools aren’t giving sales reps the insight they need, and how an improved CRM changes the game

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Personalization strategy 101: A crawl, walk, run approach

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Is it time to upgrade your sales tech stack?

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How Hyatt, Nissan, and Sony use Adobe Experience Manager to create personalized content at scale

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Five simple (and effective) chatbot builders

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Practical personalization: Adobe’s tips for creating meaningful moments with AI and automation

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Offline video ads are a revenue opportunity most video providers are missing

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"Data complexity" is one of the biggest challenges for marketers right now, and current tools aren't helping enough

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Predictive modeling: What it is and how it can improve your marketing strategy

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"Video is the future of marketing." But what video do people actually want to watch?

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The rise of podcast advertising: 32% of Americans are tuning in

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How does a multichannel marketing strategy improve revenue, retention, and conversion?

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Building customer relationships with strategic video marketing: Expert tips from our latest webinar

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Connecting martech and adtech for improved customer experience

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The ROI of multi-touch attribution models: One company saved >$250k in Google Ads spend

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87% consumers use a second device while watching TV: How to connect marketing data

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Martech landscape 2019: Three trends for the growth of marketing technology

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The science of email marketing: How psychology can help email open rates

Email Marketing The science of email marketing: How psychology can help email open rates

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How to make the most of your Amazon ad spend

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Digital analytics for media: Four use cases for quality data

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Creating a voice search experience for your brand

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Creating an omnichannel experience for ecommerce: Up to 90% higher customer retention

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The 5 types of shoppers: How to use these to grow your ecommerce business

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Why a cohesive search, social, and ecommerce strategy is the key to conversions

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