Retailers are competing with banks for top spots in credit card search rankings

Digital Marketing Retailers are competing with banks for top spots in credit card search rankings

12m Emily Alford
Stop wasting your data: Turn IP data into marketing dollars

Analytics Stop wasting your data: Turn IP data into marketing dollars

1y Emily Alford
How to use buyer intent data for better sales and marketing alignment

Data & Analytics How to use buyer intent data for better sales and marketing alignment

1y Emily Alford
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Four secrets of the data-driven CMO

Strategy & Leadership Four secrets of the data-driven CMO

1y Emily Alford
As shoppers flock to Amazon, the role of search is changing

Ecommerce As shoppers flock to Amazon, the role of search is changing

1y Emily Alford
Top jobs in digital marketing for 2019 and beyond

Digital Marketing Top jobs in digital marketing for 2019 and beyond

1y Emily Alford
False promises: How marketers can tell the difference between AI and automation

AI & Automation False promises: How marketers can tell the difference between AI and automation

1y Emily Alford
"Marketing's new M.O." and the power of "data-driven creative"

Strategies "Marketing's new M.O." and the power of "data-driven creative"

1y Emily Alford
Consumers expect high EQ from brands, especially for purchases >$100

Ecommerce Consumers expect high EQ from brands, especially for purchases >$100

1y Emily Alford
Avatars in advertising: Why Gucci used Genies to appeal to Gen Z

Emerging Technology Avatars in advertising: Why Gucci used Genies to appeal to Gen Z

1y Emily Alford
How will deepfakes in influencer marketing affect brands?

Social Media Marketing How will deepfakes in influencer marketing affect brands?

1y Emily Alford
Forrester B2C commerce suites: What made the winners stand out

Ecommerce & Sales Forrester B2C commerce suites: What made the winners stand out

1y Emily Alford
The personalized CRM: Why current tools aren’t giving sales reps the insight they need, and how an improved CRM changes the game

Marketing Technology The personalized CRM: Why current tools aren’t giving sales reps the insight they need, and how an improved CRM changes the game

1y Emily Alford
Personalization strategy 101: A crawl, walk, run approach

Digital Transformation Personalization strategy 101: A crawl, walk, run approach

1y Emily Alford
Is it time to upgrade your sales tech stack?

Marketing Technology Is it time to upgrade your sales tech stack?

1y Emily Alford
How Hyatt, Nissan, and Sony use Adobe Experience Manager to create personalized content at scale

Content How Hyatt, Nissan, and Sony use Adobe Experience Manager to create personalized content at scale

1y Emily Alford
Five simple (and effective) chatbot builders

Chatbots Five simple (and effective) chatbot builders

1y Emily Alford
Practical personalization: Adobe’s tips for creating meaningful moments with AI and automation

AI & Automation Practical personalization: Adobe’s tips for creating meaningful moments with AI and automation

1y Emily Alford
Offline video ads are a revenue opportunity most video providers are missing

Digital Transformation Offline video ads are a revenue opportunity most video providers are missing

1y Emily Alford
"Data complexity" is one of the biggest challenges for marketers right now, and current tools aren't helping enough

Data & Analytics "Data complexity" is one of the biggest challenges for marketers right now, and current tools aren't helping enough

2y Emily Alford
Predictive modeling: What it is and how it can improve your marketing strategy

Marketing Technology Predictive modeling: What it is and how it can improve your marketing strategy

2y Emily Alford
"Video is the future of marketing." But what video do people actually want to watch?

Video Marketing "Video is the future of marketing." But what video do people actually want to watch?

2y Emily Alford
The rise of podcast advertising: 32% of Americans are tuning in

Digital Advertising The rise of podcast advertising: 32% of Americans are tuning in

2y Emily Alford
How does a multichannel marketing strategy improve revenue, retention, and conversion?

Digital Marketing How does a multichannel marketing strategy improve revenue, retention, and conversion?

2y Emily Alford
Building customer relationships with strategic video marketing: Expert tips from our latest webinar

Video Marketing Building customer relationships with strategic video marketing: Expert tips from our latest webinar

2y Emily Alford
Connecting martech and adtech for improved customer experience

Display Advertising Connecting martech and adtech for improved customer experience

2y Emily Alford
The ROI of multi-touch attribution models: One company saved >$250k in Google Ads spend

Data & Analytics The ROI of multi-touch attribution models: One company saved >$250k in Google Ads spend

2y Emily Alford
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