In this post, we’ll look at how countdown timers can be used on site and in email marketing to drive sales. Read More...
View articleGlobal cart abandonment rates rose by 2.4% between Q3 and Q4 2016, reaching 76.8% on average. Read More...
View articleMarketers create personas to better understand their target audience and what it looks like. If marketers can understand potential buyer behaviors, an...
View articlePaulo Cunha is an entrepreneur and ad tech expert with a 14 year mixed background of Computing, Web Marketing and Advertising technologies. Read More...
View articleOne of the major challenges in the martech industry is getting the attention of prospects in a world where they are bombarded by content and emails on...
View articleCompleting a form online takes time and effort. This effort can be minimised by structuring the form well, and giving it a flow which will make it eas...
View articleThe average cart abandonment rate, measured across 500 retailers, is 74.4% according to a new report. The highest abandonment rates were found in tra...
View articleLong web forms can deter customers, and one way to reduce the workload is to remove unnecessary fields and questions. Your customers will understand ...
View articleSome web forms have to be longer than normal. While an ecommerce site can limit the user entry to an email, delivery address and payment details, some...
View articleFilling in forms online can be a pain, but good design can make a lot of difference to the user experience. To coincide with our new Marketer’s Guide...
View articleSocial content discovery app Stack has this week received a £1m investment from Blenheim Chalcot. We’ve been asking Oliver Cooper, co-founder a...
View articleEvergreen content is content which stays fresh for a longer period of time than most, and which can be more valuable from an SEO and traffic perspecti...
View articleSite search matters, yet many ecommerce sites are actually deterring customers through poor experiences. Indeed, a fifth of UK shoppers are not satisf...
View articleA new study underlines the massive influence that Amazon exerts over the ecommerce market, with the site being the first port of call for the majority...
View articleFor executives, keeping up to date with trends and events in your industry is crucial in order to ensure that your business and its strategy remains r...
View articleThe fast pace of business in the digital age means that businesses (and business models) are shifting more rapidly than ever. New technologies and inn...
View articleNeedless to say, social media has evolved rapidly over the last ten to fifteen years. From early sites like six degrees to once big but now almost irr...
View articleMike Andrews Ph.D is Chief Scientist (Forensiq) at Impact Radius, and is carrying out some fascinating work around digital marketing and ad fraud. We ...
View articleSridhar Ramaswamy, Google’s SVP of Ads & Commerce made announcements about two new products this morning at DMEXCO 2016. The first centred on even...
View articleUbamarket is a new app which aims to help customers to plan their supermarket shopping trips based on the location of items on their shopping list. U...
View articleA Google My Business profile is essential for local SEO. It’s free to set up and will enable you to appear in local search results for queries specifi...
View articleI’ve often looked at bounce rates and associated metrics as a way to measure the general stickiness and appeal of a website. In my case, this ha...
View articleFacebook is cracking down on clickbait. Again. So what will make your social media audience click now? As kids we would be excited about the “Did You ...
View articleThe terms that customers type into your site search function can help you to gain an understanding of user behaviour and can be used to optimise your ...
View articleGoogle Analytics comes with lots of standard reports and settings, but with a little customisation you can extract much more value. One way is to cre...
View articleNew stats suggest that retailers are improving their customer retention rates, so is this the result of a focus on the customer experience? IMRG stat...
View articleYesterday was the first day of ClickZ Live and Shift San Francisco, an event which attracted more then 500 attendees. It featured speakers from Accen...
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