How countdown timers can be used to drive ecommerce sales

Ecommerce How countdown timers can be used to drive ecommerce sales

5y Graham Charlton

How countdown timers can be used to drive ecommerc...

In this post, we’ll look at how countdown timers can be used on site and in email marketing to drive sales. Read More...

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Global cart abandonment rates on the rise

Ecommerce Global cart abandonment rates on the rise

5y Graham Charlton

Global cart abandonment rates on the rise

Global cart abandonment rates rose by 2.4% between Q3 and Q4 2016, reaching 76.8% on average. Read More...

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Persona creation: why many marketers are taking the wrong approach

Actionable Analysis Persona creation: why many marketers are taking the wrong approach

5y Graham Charlton

Persona creation: why many marketers are taking th...

Marketers create personas to better understand their target audience and what it looks like. If marketers can understand potential buyer behaviors, an...

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Digital Leaders Q&A: Paulo Cunha, CEO of ShiftForward

Insights Digital Leaders Q&A: Paulo Cunha, CEO of ShiftForward

5y Graham Charlton

Digital Leaders Q&A: Paulo Cunha, CEO of Shift...

Paulo Cunha is an entrepreneur and ad tech expert with a 14 year mixed background of Computing, Web Marketing and Advertising technologies. Read More...

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How martech companies are changing their approaches to lead generation and prospecting

Analytics How martech companies are changing their approaches to lead generation and prospecting

5y Graham Charlton

How martech companies are changing their approache...

One of the major challenges in the martech industry is getting the attention of prospects in a world where they are bombarded by content and emails on...

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How to minimise the interaction cost of your web forms

Ecommerce How to minimise the interaction cost of your web forms

5y Graham Charlton

How to minimise the interaction cost of your web f...

Completing a form online takes time and effort. This effort can be minimised by structuring the form well, and giving it a flow which will make it eas...

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Infographic: average cart abandonment rates for Q3 2016

Ecommerce Infographic: average cart abandonment rates for Q3 2016

5y Graham Charlton

Infographic: average cart abandonment rates for Q3...

The average cart abandonment rate, measured across 500 retailers, is 74.4% according to a new report.  The highest abandonment rates were found in tra...

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Are you asking for too much information on web forms?

Ecommerce Are you asking for too much information on web forms?

5y Graham Charlton

Are you asking for too much information on web for...

Long web forms can deter customers, and one way to reduce the workload is to remove unnecessary fields and questions. Your customers will understand ...

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How to make longer web forms easier for users

Ecommerce How to make longer web forms easier for users

5y Graham Charlton

How to make longer web forms easier for users

Some web forms have to be longer than normal. While an ecommerce site can limit the user entry to an email, delivery address and payment details, some...

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Nine great examples of web form design

Design Nine great examples of web form design

5y Graham Charlton

Nine great examples of web form design

Filling in forms online can be a pain, but good design can make a lot of difference to the user experience.  To coincide with our new Marketer’s Guide...

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Social discovery app Stack receives £1m investment

Content Social discovery app Stack receives £1m investment

5y Graham Charlton

Social discovery app Stack receives £1m investment

Social content discovery app Stack has this week received a £1m investment from Blenheim Chalcot.  We’ve been asking Oliver Cooper, co-founder a...

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How to plan and create evergreen content

Content How to plan and create evergreen content

5y Graham Charlton

How to plan and create evergreen content

Evergreen content is content which stays fresh for a longer period of time than most, and which can be more valuable from an SEO and traffic perspecti...

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The six biggest consumer frustrations with ecommerce site search

Ecommerce The six biggest consumer frustrations with ecommerce site search

5y Graham Charlton

The six biggest consumer frustrations with ecommer...

Site search matters, yet many ecommerce sites are actually deterring customers through poor experiences. Indeed, a fifth of UK shoppers are not satisf...

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55% of online product searches begin on Amazon: stats

Data insights 55% of online product searches begin on Amazon: stats

5y Graham Charlton

55% of online product searches begin on Amazon: st...

A new study underlines the massive influence that Amazon exerts over the ecommerce market, with the site being the first port of call for the majority...

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How to become the intelligence thought leader for your organisation

Disruptive MarTech How to become the intelligence thought leader for your organisation

5y Graham Charlton

How to become the intelligence thought leader for ...

For executives, keeping up to date with trends and events in your industry is crucial in order to ensure that your business and its strategy remains r...

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Thought leadership as a strategy for innovation and growth

Disruptive MarTech Thought leadership as a strategy for innovation and growth

5y Graham Charlton

Thought leadership as a strategy for innovation an...

The fast pace of business in the digital age means that businesses (and business models) are shifting more rapidly than ever. New technologies and inn...

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The global evolution of social media: infographic

Social The global evolution of social media: infographic

5y Graham Charlton

The global evolution of social media: infographic

Needless to say, social media has evolved rapidly over the last ten to fifteen years. From early sites like six degrees to once big but now almost irr...

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Digital Leaders Q&A: Mike Andrews, Chief Scientist at Impact Radius

Display Advertising Digital Leaders Q&A: Mike Andrews, Chief Scientist at Impact Radius

5y Graham Charlton

Digital Leaders Q&A: Mike Andrews, Chief Scien...

Mike Andrews Ph.D is Chief Scientist (Forensiq) at Impact Radius, and is carrying out some fascinating work around digital marketing and ad fraud. We ...

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Google announces two mobile-first products at DMEXCO

Acquisition Google announces two mobile-first products at DMEXCO

5y Graham Charlton

Google announces two mobile-first products at DMEX...

Sridhar Ramaswamy, Google’s SVP of Ads & Commerce made announcements about two new products this morning at DMEXCO 2016. The first centred on even...

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Ubamarket launches supermarket shopping app

Disruptive MarTech Ubamarket launches supermarket shopping app

5y Graham Charlton

Ubamarket launches supermarket shopping app

Ubamarket is a new app which aims to help customers to plan their supermarket shopping trips based on the location of items on their shopping list. U...

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How important is Google My Business for local SEO?

Media How important is Google My Business for local SEO?

5y Graham Charlton

How important is Google My Business for local SEO?

A Google My Business profile is essential for local SEO. It’s free to set up and will enable you to appear in local search results for queries specifi...

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14 ways to reduce your site's bounce rates

Analytics 14 ways to reduce your site's bounce rates

5y Graham Charlton

14 ways to reduce your site's bounce rates

I’ve often looked at bounce rates and associated metrics as a way to measure the general stickiness and appeal of a website. In my case, this ha...

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What will make your social audience click (if it's not clickbait)?

Content What will make your social audience click (if it's not clickbait)?

5y Graham Charlton

What will make your social audience click (if it's...

Facebook is cracking down on clickbait. Again. So what will make your social media audience click now? As kids we would be excited about the “Did You ...

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11 lessons you can learn from your site search data

Acquisition 11 lessons you can learn from your site search data

5y Graham Charlton

11 lessons you can learn from your site search dat...

The terms that customers type into your site search function can help you to gain an understanding of user behaviour and can be used to optimise your ...

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How to create your own segments in Google Analytics

Acquisition How to create your own segments in Google Analytics

5y Graham Charlton

How to create your own segments in Google Analytic...

Google Analytics comes with lots of standard reports and settings, but with a little customisation you can extract much more value.  One way is to cre...

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Are ecommerce customer retention strategies improving?

Data insights Are ecommerce customer retention strategies improving?

5y Graham Charlton

Are ecommerce customer retention strategies improv...

New stats suggest that retailers are improving their customer retention rates, so is this the result of a focus on the customer experience?  IMRG stat...

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11 tweets and takeaways from ClickZ Live and Shift San Francisco

Acquisition 11 tweets and takeaways from ClickZ Live and Shift San Francisco

5y Graham Charlton

11 tweets and takeaways from ClickZ Live and Shift...

Yesterday was the first day of ClickZ Live and Shift San Francisco, an event which attracted more then 500 attendees. It featured speakers from Accen...

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