Thanks to various Google changes over the last few years, content marketing and SEO are ever more dependent on each other. They used to be very separ...
View articleThere is of course a lot of discussion about content and what does and doesn't work online. Is long-form the key? Does short-form content have a role ...
View articleThere is still confusion over which search results are ads and which are organic, at least in the minds of some web users. According to a new survey,...
View articleWith a massive TV audience tuning in for the Rio 2016 coverage, it’s an important event for brands. So which TV ads have been most effective? A ...
View articleNew stats show a disparity in sales growth between pure-play online retailers and their multichannel counterparts. IMRG stats show that between Janua...
View articleThe websites of Premier League clubs can seem like a throwback to the old days of the web at times, retaining some features and design elements that m...
View articleWhat are the key factors behind an effective m-commerce site, one that will meet the needs of the modern multichannel consumer? This week sees the re...
View articleRecent stats suggest that the mobile web has the edge over apps in terms of m-commerce sales, but this doesn’t mean retailers should dismiss app...
View articleJason John is Chief Marketing Officer, Digital for Publishers Clearing House, a role in which he is responsible for the development and execution of o...
View articleWith more than a billion users, and billions of daily video views, gaining user attention on YouTube may seem a daunting prospect. However, the sheer...
View articleLoyalty schemes have been increasingly popular among retailers over the last few years, but a new survey suggests that retailers need to work harder t...
View articleSome brands are creating great content, but it can fail to reach its full potential if SEO isn't considered as part of the strategy. Read More...
View articleWhether you’re happy with the EU referendum result or not, there’s no doubt that it has stirred up plenty of political debate. This in tu...
View articleHow-to guides, buyer’s guides and other practical content can be a very effective marketing tactic for online retailers, if used well. In this ...
View articleIn advance of his upcoming session at ClickZ Live San Francisco this August, we caught up with Tim Clark, managing director of NASCAR’s digital platf...
View articleWe talk a lot about content. How to make it, what makes it work, how to measure it’s effects, if there’s too much of it and more. The fact that we’re ...
View articleThe best sellers on Amazon aren’t always the brands you would expect. While the market-leading brands are becoming more effective on the site, i...
View articlePrime Day may be intended to benefit Amazon, but it can also work for rival retailers, as shoppers looking for deals tend to visit not just Amazon, bu...
View articleCombining hub pages for key topics with well-planned internal linking can be a very effective strategy to secure consistent search rankings for target...
View articleIn August ClickZ Live celebrates its 18th annual event in San Francisco with a fantastic line-up of the world’s top speakers and a selection of brand ...
View articleOne short-term effect of Brexit, thanks to the steep fall in the value of sterling, is an increase in the number of orders from outside the UK, as for...
View articleEcommerce site Simply Hammocks relaunched a few months ago, and has so far achieved some impressive results. The changes made have led to higher conv...
View articleAttracting clicks on your ads is just the first part. A great landing page is essential to any PPC strategy. You then need to ensure that the landing...
View articleSites which scrape and copy content from others are sometimes able to outrank the original source and damage their search rankings. What can be done a...
View articleJoris Merks is Head of Digital Transformation, Northern Europe at Google, and works with companies to embed digital-first thinking into their strategi...
View articleWe can all collect masses of data, but it only becomes useful when we use it to make a clear point. This is where data visualization comes in. Showing...
View articleGoogle’s dominance of the search market looks set to continue for the foreseeable future, but there are many who would like a real competitor to...
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