How much SEO knowledge do content marketers need?
Content

How much SEO knowledge do content marketers need?

8y Graham Charlton

How much SEO knowledge do content marketers need?

Thanks to various Google changes over the last few years, content marketing and SEO are ever more dependent on each other.  They used to be very separ...

View article
What content lengths work online, and which do people trust?
Content

What content lengths work online, and which do people trust?

8y Graham Charlton

What content lengths work online, and which do peo...

There is of course a lot of discussion about content and what does and doesn't work online. Is long-form the key? Does short-form content have a role ...

View article
55% of users don't recognise PPC ads in Google search results
Paid Search

55% of users don't recognise PPC ads in Google search results

8y Graham Charlton

55% of users don't recognise PPC ads in Google sea...

There is still confusion over which search results are ads and which are organic, at least in the minds of some web users.  According to a new survey,...

View article
Get the latest analysis and reports delivered to your inbox daily
Which Olympics TV ads drove consumer searches?
Mobile

Which Olympics TV ads drove consumer searches?

8y Graham Charlton

Which Olympics TV ads drove consumer searches?

With a massive TV audience tuning in for the Rio 2016 coverage, it’s an important event for brands. So which TV ads have been most effective? A ...

View article
Online-only retailers growing faster than multichannels: stats
Ecommerce

Online-only retailers growing faster than multichannels: stats

8y Graham Charlton

Online-only retailers growing faster than multicha...

New stats show a disparity in sales growth between pure-play online retailers and their multichannel counterparts.  IMRG stats show that between Janua...

View article
Premier League websites and UX: the good and the (very) bad
Ecommerce

Premier League websites and UX: the good and the (very) bad

8y Graham Charlton

Premier League websites and UX: the good and the (...

The websites of Premier League clubs can seem like a throwback to the old days of the web at times, retaining some features and design elements that m...

View article
The 12 pillars of mobile commerce design
Ecommerce

The 12 pillars of mobile commerce design

8y Graham Charlton

The 12 pillars of mobile commerce design

What are the key factors behind an effective m-commerce site, one that will meet the needs of the modern multichannel consumer?  This week sees the re...

View article
Why retailers shouldn't overlook the value of m-commerce apps
Ecommerce

Why retailers shouldn't overlook the value of m-commerce apps

8y Graham Charlton

Why retailers shouldn't overlook the value of m-co...

Recent stats suggest that the mobile web has the edge over apps in terms of m-commerce sales, but this doesn’t mean retailers should dismiss app...

View article
Digital Leaders Q&A: Jason John, CMO of Publishers Clearing House
Email

Digital Leaders Q&A: Jason John, CMO of Publishers Clearing House

8y Graham Charlton

Digital Leaders Q&A: Jason John, CMO of Publis...

Jason John is Chief Marketing Officer, Digital for Publishers Clearing House, a role in which he is responsible for the development and execution of o...

View article
How can you make your videos rank better on YouTube?
Search

How can you make your videos rank better on YouTube?

8y Graham Charlton

How can you make your videos rank better on YouTub...

With more than a billion users, and billions of daily video views, gaining user attention on YouTube may seem a daunting prospect.  However, the sheer...

View article
Brits want more from retailers' loyalty schemes: stats
Ecommerce

Brits want more from retailers' loyalty schemes: stats

8y Graham Charlton

Brits want more from retailers' loyalty schemes: s...

Loyalty schemes have been increasingly popular among retailers over the last few years, but a new survey suggests that retailers need to work harder t...

View article
Why you need a joined up content and SEO strategy
Content

Why you need a joined up content and SEO strategy

8y Graham Charlton

Why you need a joined up content and SEO strategy

Some brands are creating great content, but it can fail to reach its full potential if SEO isn't considered as part of the strategy. Read More...

View article
Has Brexit helped give The Telegraph an SEO boost?
Content

Has Brexit helped give The Telegraph an SEO boost?

8y Graham Charlton

Has Brexit helped give The Telegraph an SEO boost?

Whether you’re happy with the EU referendum result or not, there’s no doubt that it has stirred up plenty of political debate.  This in tu...

View article
How ecommerce sites can use how-to guides for content marketing
Content

How ecommerce sites can use how-to guides for content marketing

8y Graham Charlton

How ecommerce sites can use how-to guides for cont...

How-to guides, buyer’s guides and other practical content can be a very effective marketing tactic for online retailers, if used well.  In this ...

View article
Q&A: Tim Clark on NASCAR's email marketing strategy
Advanced Email Marketing

Q&A: Tim Clark on NASCAR's email marketing strategy

8y Graham Charlton

Q&A: Tim Clark on NASCAR's email marketing str...

 In advance of his upcoming session at ClickZ Live San Francisco this August, we caught up with Tim Clark, managing director of NASCAR’s digital platf...

View article
Is content marketing really working? Advice and insight from #ClickZChat
Media

Is content marketing really working? Advice and insight from #ClickZChat

8y Graham Charlton

Is content marketing really working? Advice and in...

We talk a lot about content. How to make it, what makes it work, how to measure it’s effects, if there’s too much of it and more. The fact that we’re ...

View article
Which CPG brands are winning on Amazon?
CPG (FMCG)

Which CPG brands are winning on Amazon?

8y Graham Charlton

Which CPG brands are winning on Amazon?

The best sellers on Amazon aren’t always the brands you would expect. While the market-leading brands are becoming more effective on the site, i...

View article
Amazon Prime Day creates a 'halo effect' for rival retailers
Ecommerce

Amazon Prime Day creates a 'halo effect' for rival retailers

8y Graham Charlton

Amazon Prime Day creates a 'halo effect' for rival...

Prime Day may be intended to benefit Amazon, but it can also work for rival retailers, as shoppers looking for deals tend to visit not just Amazon, bu...

View article
Is an internal linking strategy paying off for Mail Online?
Media

Is an internal linking strategy paying off for Mail Online?

8y Graham Charlton

Is an internal linking strategy paying off for Mai...

Combining hub pages for key topics with well-planned internal linking can be a very effective strategy to secure consistent search rankings for target...

View article
Q&A: Teach For America's Stacey Jaffe on playing the paid social game
Acquisition

Q&A: Teach For America's Stacey Jaffe on playing the paid social game

8y Graham Charlton

Q&A: Teach For America's Stacey Jaffe on playi...

In August ClickZ Live celebrates its 18th annual event in San Francisco with a fantastic line-up of the world’s top speakers and a selection of brand ...

View article
Brexit drives spike in international sales from UK ecommerce sites
Ecommerce

Brexit drives spike in international sales from UK ecommerce sites

8y Graham Charlton

Brexit drives spike in international sales from UK...

One short-term effect of Brexit, thanks to the steep fall in the value of sterling, is an increase in the number of orders from outside the UK, as for...

View article
Eight key improvements from an ecommerce site relaunch
Ecommerce

Eight key improvements from an ecommerce site relaunch

8y Graham Charlton

Eight key improvements from an ecommerce site rela...

Ecommerce site Simply Hammocks relaunched a few months ago, and has so far achieved some impressive results.  The changes made have led to higher conv...

View article
A 14 point checklist for designing a PPC landing page
Paid Search

A 14 point checklist for designing a PPC landing page

8y Graham Charlton

A 14 point checklist for designing a PPC landing p...

Attracting clicks on your ads is just the first part. A great landing page is essential to any PPC strategy.  You then need to ensure that the landing...

View article
Are content thieves harming your search rankings?
Content

Are content thieves harming your search rankings?

8y Graham Charlton

Are content thieves harming your search rankings?

Sites which scrape and copy content from others are sometimes able to outrank the original source and damage their search rankings. What can be done a...

View article
Google's Joris Merks on the importance of leadership for digital transformation
Digital Transformation

Google's Joris Merks on the importance of leadership for digital transforma...

8y Graham Charlton

Google's Joris Merks on the importance of leadersh...

Joris Merks is Head of Digital Transformation, Northern Europe at Google, and works with companies to embed digital-first thinking into their strategi...

View article
17 inspirational examples of data visualization
Actionable Analysis

17 inspirational examples of data visualization

8y Graham Charlton

17 inspirational examples of data visualization

We can all collect masses of data, but it only becomes useful when we use it to make a clear point. This is where data visualization comes in. Showing...

View article
Bored of Google? Here's 10 other search engines to try
Media

Bored of Google? Here's 10 other search engines to try

8y Graham Charlton

Bored of Google? Here's 10 other search engines to...

Google’s dominance of the search market looks set to continue for the foreseeable future, but there are many who would like a real competitor to...

View article