The increased availability of data and analytics to track the customer journey has opened up entire new worlds for marketers.
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Next Friday 18th November will bring together digitally-savvy brands from across the worlds of publishing, advertising, artificial intelligence and sport for Supernova 2016.
Almost 93% of all online experiences begin with a search engine and 70% of the links that people click are organic.* Do ... read more
ClickZ caught up with EditorEye CEO Nick Gregg to find out about the Catalyst marketing tool, and how competitor intelligence and news tracking can help marketers stay ahead of the curve.
Having a good lead generation strategy is crucial. But often it can feel like you’re re-treading the same ground over and over to diminishing returns – or that there must be some new and creative methods out there which would give your lead generation a lift.