The power of podcast advertising: Its rising popularity and how to avoid ad-skipping to ensure ROI
Actionable Analysis

The power of podcast advertising: Its rising popularity and how to avoid ad...

7y Guest Writer

The power of podcast advertising: Its rising popul...

Podcasts are an up-and-coming, and increasingly popular, audio medium which give advertisers a new means of connecting with a captive audience. Read M...

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Q&A: Quantcast's Amit Kotecha on why businesses should be unafraid of innovation
Disruptive MarTech

Q&A: Quantcast's Amit Kotecha on why businesses should be unafraid of i...

8y Guest Writer

Q&A: Quantcast's Amit Kotecha on why businesse...

Next Friday 18th November will bring together digitally-savvy brands from across the worlds of publishing, advertising, artificial intelligence and sp...

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10 useful tools for writing compelling content for SEO
Content

10 useful tools for writing compelling content for SEO

8y Guest Writer

10 useful tools for writing compelling content for...

Almost 93% of all online experiences begin with a search engine and 70% of the links that people click are organic.* Do you need more evidence that SE...

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Q&A: EditorEye’s Nick Gregg on how to stay ahead of the curve as a marketer
Analytics

Q&A: EditorEye’s Nick Gregg on how to stay ahead of the curve as a mark...

8y Guest Writer

Q&A: EditorEye’s Nick Gregg on how to stay ahe...

ClickZ caught up with EditorEye CEO Nick Gregg to find out about the Catalyst marketing tool, and how competitor intelligence and news tracking can he...

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Four quick and easy tips to improve your lead generation strategy
Disruptive MarTech

Four quick and easy tips to improve your lead generation strategy

8y Guest Writer

Four quick and easy tips to improve your lead gene...

Having a good lead generation strategy is crucial. But often it can feel like you’re re-treading the same ground over and over to diminishing returns ...

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Mobile is the key link between Hong Kong marketers and Chinese consumers
Ecommerce

Mobile is the key link between Hong Kong marketers and Chinese consumers

8y Guest Writer

Mobile is the key link between Hong Kong marketers...

Our research shows that 80% of Mainland Chinese tourists to Hong Kong have already made their purchasing decisions before travel to the city – largely...

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Decoding Blockchain’s potential for brands
Blockchain

Decoding Blockchain’s potential for brands

8y Guest Writer

Decoding Blockchain’s potential for brands

Blockchain will transform your brand, no matter your industry. Technology and finance visionaries have evangelized the technology’s potential for year...

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Three ways to crack the more vs. less marketing content conundrum
Content

Three ways to crack the more vs. less marketing content conundrum

8y Guest Writer

Three ways to crack the more vs. less marketing co...

Running, in some ways, is a lot like content marketing. Why? With running, some articles say a walk would be healthier, while others extol the virtues...

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How to create content for every platform
Content

How to create content for every platform

8y Guest Writer

How to create content for every platform

Content is all about communication, but different people like to be communicated with differently. They respond to, and engage with, a range of conten...

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Google AMP evolves to tackle ecommerce
Ecommerce

Google AMP evolves to tackle ecommerce

8y Guest Writer

Google AMP evolves to tackle ecommerce

Google has made some significant changes to the SERPs by rolling out AMP (Accelerated Mobile Pages) for ecommerce. As of the August 22, the AMP proje...

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Become an instant expert in Real-Time Advertising
Display Advertising

Become an instant expert in Real-Time Advertising

8y Guest Writer

Become an instant expert in Real-Time Advertising

This new whitepaper by Quantcast will help marketers understand the current advertising technology ecosystem; explain how we arrived at this point and...

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Is your email campaign breaking your brand promise?
Email

Is your email campaign breaking your brand promise?

8y Guest Writer

Is your email campaign breaking your brand promise...

Launching an engaging email campaign includes ensuring that the content correlates with and ultimately fulfills your brand promise. Read More...

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The pros and cons of Facebook and YouTube video advertising
Social

The pros and cons of Facebook and YouTube video advertising

8y Guest Writer

The pros and cons of Facebook and YouTube video ad...

Weighing the pros and cons of Facebook, YouTube, or other sites on the Web is a helpful way to determine how to best allocate ad spend for video conte...

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Reviving sluggish sales with email personalization
Acquisition

Reviving sluggish sales with email personalization

8y Guest Writer

Reviving sluggish sales with email personalization

By using personalization in the emails that are sent, retail marketers can grow their consumer base and ultimately increase ecommerce revenue. Read Mo...

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Eight best practices for your native advertising strategy
Display Advertising

Eight best practices for your native advertising strategy

8y Guest Writer

Eight best practices for your native advertising s...

Here are eight refined tips to make sure that you're getting the most out of your native advertising strategy and enjoying the highest levels of consu...

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Five signs your brand isn't as multichannel as it should be
Marketing

Five signs your brand isn't as multichannel as it should be

8y Guest Writer

Five signs your brand isn't as multichannel as it ...

In this new world of hyper-connected consumers, creating a seamless multichannel experience is critical. Improve how your brand engages with its cust...

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The convergence of data and creative
Data insights

The convergence of data and creative

9y Guest Writer

The convergence of data and creative

Sage quotes from Massimo Vignelli, Jeffery Zeldman, and Neville Brody illuminate an in-depth analysis of data-driven creative. Read More...

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2016 is the year of attribution
Mobile

2016 is the year of attribution

9y Guest Writer

2016 is the year of attribution

Attribution is receiving renewed attention, as mobile-first attitudes are becoming increasingly more common. Read More...

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How to make quality the new quantity for media partnerships
Strategies

How to make quality the new quantity for media partnerships

9y Guest Writer

How to make quality the new quantity for media par...

By: Frank Besteiro, head of business development and partnerships, AOL. The key to fostering profitable media partnerships that are mutually beneficia...

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Youth marketing: social media ad funding tops last year
Headline News

Youth marketing: social media ad funding tops last year

9y Guest Writer

Youth marketing: social media ad funding tops last...

With Facebook proving it’s possible to generate huge revenues from carefully targeting its audiences there are now plenty of startups crafting campaig...

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Facebook develops ‘send message’ button for business interaction
Disruptive MarTech

Facebook develops ‘send message’ button for business interaction

9y Guest Writer

Facebook develops ‘send message’ button for busine...

Facebook has added a ‘Send Message’ button to its platform, allowing users to privately interact with businesses through advertisements on users’ news...

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PokerStars launches ‘biggest ever’ marketing campaign with superstar footballers
Acquisition

PokerStars launches ‘biggest ever’ marketing campaign with superstar footba...

9y Guest Writer

PokerStars launches ‘biggest ever’ marketing campa...

World Player of the Year Cristiano Ronaldo and Barcelona striker Neymar have become the new faces of PokerStars as the online gambling site launches i...

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How to turn customer complaints into conversations
Headline News

How to turn customer complaints into conversations

9y Guest Writer

How to turn customer complaints into conversations

Social media is a powerful tool for brands to keep tabs on what their customers are saying. How can you use it to turn complaints into positive conver...

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Pyrotechnic drone stars in Fantastic Four promo video
Video

Pyrotechnic drone stars in Fantastic Four promo video

9y Guest Writer

Pyrotechnic drone stars in Fantastic Four promo vi...

New York-based viral video agency Thinkmodo has released a video promoting the new Fantastic Four film, in which they create a pyrotechnic drone that ...

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What do Google's Q2 results mean for advertisers?
Insights

What do Google's Q2 results mean for advertisers?

9y Guest Writer

What do Google's Q2 results mean for advertisers?

Questions are starting to arise around Google’s future; can it be toppled by Facebook for the top tech spot? And what are its plans for advertisers? S...

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Can these entrepreneurs monetise the music industry?
Headline News

Can these entrepreneurs monetise the music industry?

9y Guest Writer

Can these entrepreneurs monetise the music industr...

Find out what’s next for the music industry and network with its movers and shakers at The Future of Music, StrategyEye’s upcoming knowledge and netwo...

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Facebook is blue because Mark Zuckerberg is colour blind
Insights

Facebook is blue because Mark Zuckerberg is colour blind

9y Guest Writer

Facebook is blue because Mark Zuckerberg is colour...

Twitter, Facebook, Linkedin, Skype: A large majority of social media and communications companies have chosen blue as their branding colour. Whilst mo...

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