Martech management tools: Seven types of platforms critical to marketing success

Collaboration Martech management tools: Seven types of platforms critical to marketing success

2y Jonathan Brown

Martech management tools: Seven types of platforms...

Marketers who use agile project management tools were 252% more likely to report success in their campaigns. A roundup of seven types of management pl...

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The seven segments of online advertising and promotion: Key trends and players

Digital Advertising The seven segments of online advertising and promotion: Key trends and players

2y Jonathan Brown

The seven segments of online advertising and promo...

A look inside the current state of the online advertising and promotion industry. From display and programmatic to search and social, from PR to print...

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The 10 types of social and relationship-based marketing platforms

Disruptive MarTech The 10 types of social and relationship-based marketing platforms

2y Jonathan Brown

The 10 types of social and relationship-based mark...

People spend nearly two hours per day on social. What platforms should marketers be using to reach these users? An overview of the ten main types, plu...

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The six types of commerce and marketing platforms: Which should you add to your toolkit?

Disruptive MarTech The six types of commerce and marketing platforms: Which should you add to your toolkit?

3y Jonathan Brown

The six types of commerce and marketing platforms:...

According to a recent study, 95% of purchases will be made online by 2040. Here's an overview of the six types of commerce and marketing platforms. Wh...

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The 10 types of content and experience platforms: Which are best for your business?

Content The 10 types of content and experience platforms: Which are best for your business?

3y Jonathan Brown

The 10 types of content and experience platforms: ...

63% of marketers don't have a documented content strategy. This overview of the types of content & experience platforms available is a first step ...

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5 Chinese martech startups worth keeping an eye on

Disruptive MarTech 5 Chinese martech startups worth keeping an eye on

3y Jonathan Brown

5 Chinese martech startups worth keeping an eye on

When it comes to digital marketing, some of China’s tech companies are leading the way in innovation. Observing them is a great way to gain insight on...

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Intro guide: Are you using the right marketing automation platform?

Automation Intro guide: Are you using the right marketing automation platform?

3y Jonathan Brown

Intro guide: Are you using the right marketing aut...

Making a move to a new marketing automation platform isn’t an insignificant undertaking. There are many considerations that need to be taken into acco...

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How to vet requirements before migrating to a new marketing automation platform

Email How to vet requirements before migrating to a new marketing automation platform

3y Jonathan Brown

How to vet requirements before migrating to a new ...

Requirements gathering is an essential part of every marketing automation platform migration. In this article, we walk through how to make it a cross-...

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Thinking of migrating to a new marketing automation platform? Do these things first.

Disruptive MarTech Thinking of migrating to a new marketing automation platform? Do these things first.

3y Jonathan Brown

Thinking of migrating to a new marketing automatio...

Making a move to a new marketing automation platform is a significant undertaking. There are many considerations that need to be taken into account be...

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How to pick the core components of your MarTech stack

Disruptive MarTech How to pick the core components of your MarTech stack

3y Jonathan Brown

How to pick the core components of your MarTech st...

It’s a given that an efficient MarTech stack is critical to every marketing organization—but the strategic deployment of that technology is all too of...

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Here’s how businesses can leverage digital content to engage with prospective B2B buyers

Content Here’s how businesses can leverage digital content to engage with prospective B2B buyers

3y Jonathan Brown

Here’s how businesses can leverage digital content...

Consumers have changed the way they interact and engage with content online, but businesses are still creating content that replicates the printed for...

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Increase your email marketing conversion rates with these simple tricks

Email Increase your email marketing conversion rates with these simple tricks

3y Jonathan Brown

Increase your email marketing conversion rates wit...

Email marketing is the primary revenue driver for many organizations, but nonetheless, campaigns can often be suboptimal and lacking substance. Take a...

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Here's how AI is set to transform the digital marketing landscape

AI & Automation Here's how AI is set to transform the digital marketing landscape

3y Jonathan Brown

Here's how AI is set to transform the digital mark...

Artificial intelligence is the buzzword of the moment, and for good reason. The technology is being incorporated in digital products more frequently t...

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10 rapidly growing martech startups you need to know

Digital Marketing 10 rapidly growing martech startups you need to know

3y Jonathan Brown

10 rapidly growing martech startups you need to kn...

Today’s digital landscape is accelerating everyday, and that’s great news for marketers. Thanks to a wave of innovation in the space, marketers have m...

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Here’s what Salesforce’s acquisition of Datorama means for the marketing landscape

Analytics Here’s what Salesforce’s acquisition of Datorama means for the marketing landscape

3y Jonathan Brown

Here’s what Salesforce’s acquisition of Datorama m...

The Israel-based marketing startup Datorama is one of the true innovators in the AI-driven analytics space, and it was just acquired by Salesforce for...

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Here's how blockchain is poised to disrupt digital marketing

Digital Marketing Here's how blockchain is poised to disrupt digital marketing

3y Jonathan Brown

Here's how blockchain is poised to disrupt digital...

The development of blockchain technology is still in the early stages, but its potential applications in digital marketing are already clear. The tech...

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5 lessons marketers can learn from China's most successful ecommerce businesses

Ecommerce 5 lessons marketers can learn from China's most successful ecommerce businesses

3y Jonathan Brown

5 lessons marketers can learn from China's most su...

China’s largest ecommerce businesses are transforming the way marketers should think about marketing automation. Read on for some of the most innovati...

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Is your marketing automation system GDPR-compliant?

Analytics Is your marketing automation system GDPR-compliant?

3y Jonathan Brown

Is your marketing automation system GDPR-compliant...

The rollout of GDPR this year holds significant implications for marketers, not the least of which is ensuring any marketing efforts meet the newly ro...

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5 marketing automation innovations worth leveraging in 2018

Email 5 marketing automation innovations worth leveraging in 2018

3y Jonathan Brown

5 marketing automation innovations worth leveragin...

Today’s marketing automation is rapidly evolving, and there are more ways than ever for marketers to personalize their messaging and reach buyers wher...

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