Sales enablement platform Seismic has acquired Percolate, a marketing campaign orchestration and content management platform, for an undisclosed amoun...
View articleHubSpot announced its acquisition of Belgium-based PieSync, an integration platform as a service, on November 4. PieSync integrates customer data acro...
View article54% of marketers anticipate martech budgets to increase within the next year, according to a new report. Planned investments and top frustrations. Rea...
View articleCDP provider Lytics announced an integration with Salesforce Marketing Cloud that will get marketers a step closer to a single view of customer journe...
View articleHighlight reel from the Transformation of Search Summit event, featuring particularly tweetable quotes, statistics, and other interesting insights. Re...
View articleWe spoke with Dominic Edmunds, Founder & CEO of SaleCycle, to learn more about his company and what they’re working on with clients like Puma and Hert...
View articleWe speak with Lindsay Sterrett, Head of Marketing at Hightail, about the OpenText Hightail product, the work they're doing, and where they're headed n...
View articleContentsquare is out with a quantifiable recommendation feature for improving digital experience, following their acquisition of Clicktale in July 201...
View articleMastercard's SVP of Global Digital Marketing, Guillaume Conteville, discusses optimizing for voice search and his upcoming session at the Search Summi...
View articleDesign platform Canva announced new funding at a new valuation of $3.2 billion, making them one of the most valuable female-led tech startups in the w...
View articleThe global martech industry could be worth $121 billion, and growing. What else can we expect for martech in 2020 and beyond? Read More...
View articleThis morning, mobile marketing platform CleverTap announced a $35 million Series C funding round, bringing their total valuation to $385 million. Read...
View articleWe caught up with Moz’s CEO, Sarah Bird and VP of R&D Rob Bucci to learn about what they’ve been working on with Moz Local, and trends they’re seeing ...
View articleCourtney Messerli, Director of Ecommerce and Search at goop, discusses her upcoming session at the Search Summit on YouTube optimization and video int...
View articleWith Wrapify's OOH advertising and Attribution Suite, Alaska Airlines was able to generate a 20% increase in online conversions over a three month per...
View articleAmine Bentahar discusses his upcoming session, “Optimizing for position 0: Everything you need to know about voice search," at the Search Summit 2019....
View articleHow much do they invest in R&D? What type of organizational support do they give? Integrations, release documentation, scaling challenges, and more. R...
View articleDigital marketing careers have high work-life balance and a bright future: LinkedIn reported a shortage of 230,000 people with marketing skills in the...
View articleNoël Reilly, Strategic Account Director at Microsoft, discusses her upcoming session at The Transformation of Search Summit, challenges, industry tren...
View articleIn our roundup of top martech news from this week: Salesforce adds two new clouds, LinkedIn CMO steps, down, Uberall partners with Trustpilot, and mor...
View articleOn Thursday, LinkedIn CMO Shannon Brayton announced in a post that she will be stepping down at the end of the year, to be replaced by Melissa Selcher...
View articleUberall announced a partnership with Trustpilot to make it easier for users to access, manage, and respond to online reviews, as part of their local m...
View articleSailthru's Retail Personalization Index 2019 ranks the top 100 retail brands. Sephora tops the list for the third year in a row. Read More...
View articleAdRoll announced on Tuesday their latest DTC offering, Brand Awareness, to help marketers build stronger relationships directly with their customers. ...
View articleNearly 90% of retail marketers are using personalization, but few are using advanced tactics, such as real-time data which can see higher ROI. Read Mo...
View articleTop martech news from this past week: Optimizely's new Performance Edge, Adobe's Customer Journey Analytics, AdRoll Group's rebranding as NextRoll. Re...
View articleThe Transformation of Search Summit 2019 will take place in New York on Oct. 25. Speakers include experts from Disney, Pinterest, Mastercard, and Micr...
View article