Retail trends 2015: 15 essential statistics

Data insights Retail trends 2015: 15 essential statistics

6y Leighann Morris

Retail trends 2015: 15 essential statistics

In 2015, retail made several steps forward into ecommerce, and pure-play retailers invested in space on the high street. Last year also saw increased ...

View article
YouTube's top 10 most popular ads of 2015

Video YouTube's top 10 most popular ads of 2015

6y Leighann Morris

YouTube's top 10 most popular ads of 2015

YouTube's top 10 ads of 2015 are out, and - as predicted - many of the winners are Christmas themed. John Lewis not only takes the top spot, but featu...

View article
5 great examples of UX in ecommerce and what you can learn from them

Ecommerce 5 great examples of UX in ecommerce and what you can learn from them

6y Leighann Morris

5 great examples of UX in ecommerce and what you c...

User experience (UX) for online retailers means giving potential customers the best possible journey - all the way to the checkout. These are the ecom...

View article
Get the latest analysis and reports delivered to your inbox daily
Christmas 2015 UK retailer trading figures: a round-up

Data insights Christmas 2015 UK retailer trading figures: a round-up

6y Leighann Morris

Christmas 2015 UK retailer trading figures: a roun...

How did UK retailers do over the festive period? We've sorted the winners from the losers. Read More...

View article
Five brands that have nailed tone of voice

Media Five brands that have nailed tone of voice

6y Leighann Morris

Five brands that have nailed tone of voice

Having a unique and engaging tone of voice is an important part of creating a successful brand. Consistency is key, and once you've decided what your ...

View article
Eight of the holiday season's best ecommerce stats

Ecommerce Eight of the holiday season's best ecommerce stats

6y Leighann Morris

Eight of the holiday season's best ecommerce stats

Christmas is over, and to help ease you back into normal life, we've rounded up the period's most illuminating ecommerce stats. How much did we spend ...

View article
Three great Christmas campaigns 2015

Acquisition Three great Christmas campaigns 2015

6y Leighann Morris

Three great Christmas campaigns 2015

Here are three brands running innovative and inspirational holiday campaigns this year. Read More...

View article
15 essential mobile email marketing statistics 2015

Data insights 15 essential mobile email marketing statistics 2015

6y Leighann Morris

15 essential mobile email marketing statistics 201...

A comprehensive list of this year's most useful email marketing statistics. Read More...

View article
A beginner's guide to remarketing

Insights A beginner's guide to remarketing

6y Leighann Morris

A beginner's guide to remarketing

What is remarketing? In our beginner's guide, we've defined on-site and email remarketing methods - using examples to illustrate best practice - and h...

View article
Which brands are leading the way in social media?

Social Media Which brands are leading the way in social media?

6y Leighann Morris

Which brands are leading the way in social media?

A study of behaviour and attitudes towards social media among 180 agencies and brands by The Internet Advertising Bureau UK reveals Coca-Cola and Nike...

View article
The top 10 worst Christmas ads of all time

Acquisition The top 10 worst Christmas ads of all time

6y Leighann Morris

The top 10 worst Christmas ads of all time

Christmas isn't just a time for good cheer, it's also a time for terrible advertising. From the overly sentimental and corny to the irritating and unc...

View article
Dressing Santa according to Google Trends

Insights Dressing Santa according to Google Trends

6y Leighann Morris

Dressing Santa according to Google Trends

What would Santa look like if he were dress according to Google Trends? He'd have a man bun, according to Escapade, who have investigated the key fash...

View article
8 infographics for Christmas marketing success

Insights 8 infographics for Christmas marketing success

6y Leighann Morris

8 infographics for Christmas marketing success

'Tis the season (for a whole load Christmas infographics). Here we've rounded up the most interesting and useful: from ecommerce trends through to a l...

View article
Email marketing subject lines: 11 tips for best practice

Insights Email marketing subject lines: 11 tips for best practice

6y Leighann Morris

Email marketing subject lines: 11 tips for best pr...

Many retailers are still getting the subject lines of marketing emails wrong. Here are eleven tips for best practice, crafted from personal experience...

View article
4 of the best alternative holiday sale campaigns

Acquisition 4 of the best alternative holiday sale campaigns

6y Leighann Morris

4 of the best alternative holiday sale campaigns

Which retailers are offering an alternative and unique shopping experience this holiday season? We've found four examples of retailers who are spreadi...

View article
November's best branded video content: 7 of the best

Acquisition November's best branded video content: 7 of the best

6y Leighann Morris

November's best branded video content: 7 of the be...

November: the month that marks the onslaught of holiday season ads. Some are humorous, some are examples of great brand storytelling, and others simpl...

View article
Which retailers sent too many Black Friday marketing emails?

Insights Which retailers sent too many Black Friday marketing emails?

6y Leighann Morris

Which retailers sent too many Black Friday marketi...

We're on an ongoing quest to investigate how various UK retailers use email marketing, and this week we're looking at how brands handled Black Friday ...

View article
How 24 retailers use email marketing to collect customer data

Media How 24 retailers use email marketing to collect customer data

6y Leighann Morris

How 24 retailers use email marketing to collect cu...

I signed up to a whole bunch of UK retailer newsletters to find out how simple the subscription process is, how often each company contacts me, and qu...

View article
People like cute animals: 10 of 2015's most shared ads

Headline News People like cute animals: 10 of 2015's most shared ads

6y Leighann Morris

People like cute animals: 10 of 2015's most shared...

As ever, the internet does not disappoint. The most shared ads of 2015 - of course - feature cute animals, according to data from Unruly. Read More...

View article
A beginner's guide to native advertising

Insights A beginner's guide to native advertising

6y Leighann Morris

A beginner's guide to native advertising

Native ads match the form and function of the platform on which they hosted. Essentially, they’re ads that are part of the content (or, some would phr...

View article
24 of this year's best ecommerce statistics

Insights 24 of this year's best ecommerce statistics

6y Leighann Morris

24 of this year's best ecommerce statistics

We've rounded up this year's best ecommerce statistics, just in time for Christmas. Read More...

View article
8 simple tips for social customer service best practice

Insights 8 simple tips for social customer service best practice

6y Leighann Morris

8 simple tips for social customer service best pra...

Despite increasing advice on the web that highlights how to implement a great social customer service strategy, so many brands are getting it totally ...

View article
A beginner’s guide to brand storytelling

Insights A beginner’s guide to brand storytelling

6y Leighann Morris

A beginner’s guide to brand storytelling

Brand storytelling is about pushing out a consistent and authentic message which builds up a complete and trustworthy image of your company. It’s what...

View article
20 great Instagram stats for advertisers

Insights 20 great Instagram stats for advertisers

6y Leighann Morris

20 great Instagram stats for advertisers

Instagram has transformed into a global community of consumers and brands with over 400 million members who share more than 80 million photos and vide...

View article
Which mobile fashion retail app has the best UX?

Headline News Which mobile fashion retail app has the best UX?

6y Leighann Morris

Which mobile fashion retail app has the best UX?

Mobile commerce apps are constantly evolving to cater to increasing consumer demand and simplify user journeys - and we're here to inform you which br...

View article
5 takeaways from flucamp’s unconventional Facebook strategy

Insights 5 takeaways from flucamp’s unconventional Facebook strategy

6y Leighann Morris

5 takeaways from flucamp’s unconventional Facebook...

Flucamp - a company that carries out paid clinical medical trials - keeps appearing on my newsfeed, but instead of annoying me like other ‘suggested p...

View article
How budget airlines handle social customer service

Insights How budget airlines handle social customer service

6y Leighann Morris

How budget airlines handle social customer service

When people are annoyed about a service, they take to Twitter to complain. This means it is absolutely essential that a competent social customer serv...

View article
1 2 3 26