Our four favourite findings from the ClickZ Digital Advertising Breakfast

Actionable Analysis Our four favourite findings from the ClickZ Digital Advertising Breakfast

4y Leonie Mercedes

Our four favourite findings from the ClickZ Digita...

What does the future of paid search and paid social advertising look like? Last Wednesday, ClickZ sought to answer that question, holding its first Di...

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Q&A: ReachMobi’s CEO Matt Hoggatt on turning website visitors to subscribers

Analytics Q&A: ReachMobi’s CEO Matt Hoggatt on turning website visitors to subscribers

4y Leonie Mercedes

Q&A: ReachMobi’s CEO Matt Hoggatt on turning w...

According to Matt Hoggatt, CEO of mobile audience network ReachMobi, there are rich opportunities in the realm of mobile web, if only mobile companies...

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Digital Leaders Q&A: Sandeep Menon, global marketing director for Google Play

Marketing Digital Leaders Q&A: Sandeep Menon, global marketing director for Google Play

5y Leonie Mercedes

Digital Leaders Q&A: Sandeep Menon, global mar...

Sandeep Menon, based in California, is global marketing director for Google Play, the app and digital content store for Android users that offers apps...

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Five stats that sum up the rise of ad blocking

Display Advertising Five stats that sum up the rise of ad blocking

5y Leonie Mercedes

Five stats that sum up the rise of ad blocking

Love them or loathe them, ad blockers aren’t going anywhere soon, forcing publishers to sit down and have a serious rethink about their marketing stra...

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Three steps to nailing the customer journey

Ecommerce Three steps to nailing the customer journey

5y Leonie Mercedes

Three steps to nailing the customer journey

No matter the size of your online retail company, what customers will remember most about buying from you is how the experience made them feel. We bri...

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“Moving forward, the device will be more important than channel” (Interview)

Display Advertising “Moving forward, the device will be more important than channel” (Interview)

5y Leonie Mercedes

“Moving forward, the device will be more important...

ClickZ spoke to Nitin Rabadia, director of audience marketing for cross-channel marketing platform Marin Software, to find out more about the future o...

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Interview: ‘Content is not a conceit or a vanity project – it makes people money’

Content Marketing Interview: ‘Content is not a conceit or a vanity project – it makes people money’

5y Leonie Mercedes

Interview: ‘Content is not a conceit or a vanity p...

Content marketing has been one of the industry’s buzz phrases for the last few years, but as the medium rapidly evolves and consumers’ expectations ch...

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Why aren’t marketers investing more in programmatic branding?

Headline News Why aren’t marketers investing more in programmatic branding?

5y Leonie Mercedes

Why aren’t marketers investing more in programmati...

Although marketers are enjoying the benefits of programmatic branding, including its increased efficiency and reduced overall advertising costs, why a...

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After CTR, how do we measure ad effectiveness?

Marketing After CTR, how do we measure ad effectiveness?

5y Leonie Mercedes

After CTR, how do we measure ad effectiveness?

While CTRs may have worked in the 1990s, and still do have a place in email marketing, when it comes to banner ads, they’re not your friends when it c...

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The marketing strategy that was working in 2013? You’re going to have to change it

Headline News The marketing strategy that was working in 2013? You’re going to have to change it

6y Leonie Mercedes

The marketing strategy that was working in 2013? Y...

How can marketers continue to make an impression with a new sophisticated online audience? According to mobile workplace solutions provider Citrix, re...

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Boost revenues and engagement with great online experiences

Headline News Boost revenues and engagement with great online experiences

6y Leonie Mercedes

Boost revenues and engagement with great online ex...

As e-commerce evolves, consumers are demanding far more from their favourite websites – they expect an experience that’s tailored to them, and valuabl...

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10 biggest social media mistakes (and how to avoid them)

Headline News 10 biggest social media mistakes (and how to avoid them)

6y Leonie Mercedes

10 biggest social media mistakes (and how to avoid...

The potential value of social media for B2B marketers is clear. But not all B2B brands use social media well and can struggle to emulate the success o...

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Cutting through the noise of social media (Interview)

Headline News Cutting through the noise of social media (Interview)

6y Leonie Mercedes

Cutting through the noise of social media (Intervi...

We spoke to Merinda Peppard, EMEA marketing director of Hootsuite, about the changing role of social media in digital marketing, and what strategies b...

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Beyond Airbnb: What’s in store for the future of travel technology?

Events & Awards Beyond Airbnb: What’s in store for the future of travel technology?

6y Leonie Mercedes

Beyond Airbnb: What’s in store for the future of t...

The way we travel is changing. While not so long ago our options were limited to the package holidays offered by high street travel agents, the rise o...

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This was my jam: music curation site bites the dust

More News This was my jam: music curation site bites the dust

6y Leonie Mercedes

This was my jam: music curation site bites the dus...

Music social network This Is My Jam will be closing in September after four years of operation. Read More...

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Twitter poised to add ‘buy’ button to platform

Tools & Technology Twitter poised to add ‘buy’ button to platform

6y Leonie Mercedes

Twitter poised to add ‘buy’ button to platform

Twitter is preparing to launch itself as serious platform for ecommerce by adding a ‘buy’ button to its service, according to reports. Read More...

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Ad blockers responsible for £14bn of lost revenue

Insights Ad blockers responsible for £14bn of lost revenue

6y Leonie Mercedes

Ad blockers responsible for £14bn of lost revenue

The global economic impact of ad blocking software is predicted to reach more than £14bn by the end of the year, according to a report by PageFair and...

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Do you ‘haha’, ‘hehe’ or ‘lol’? Facebook has you pegged

Tools & Technology Do you ‘haha’, ‘hehe’ or ‘lol’? Facebook has you pegged

6y Leonie Mercedes

Do you ‘haha’, ‘hehe’ or ‘lol’? Facebook has you p...

Facebook’s data team has discovered the most popular ways to laugh online, and found that whether you ‘haha’, ‘hehe’ or ‘lol’ can depend who you are. ...

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3-year-old taxi driver hits streets of Dublin in Hailo prank

Videos 3-year-old taxi driver hits streets of Dublin in Hailo prank

6y Leonie Mercedes

3-year-old taxi driver hits streets of Dublin in H...

Taxi booking app Hailo celebrated its third birthday by adding a new cab driver to its ranks – a three-year-old boy. Read More...

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Are reviews the key to driving big-ticket conversions?

Headline News Are reviews the key to driving big-ticket conversions?

6y Leonie Mercedes

Are reviews the key to driving big-ticket conversi...

Globally, 71 per cent of the people who bought cars in the past year said that fellow consumers influenced their decision to purchase. Are customer re...

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Hot this week: smartphone nation, Human Torch drone and the stories behind the most famous ad slogans

Headline News Hot this week: smartphone nation, Human Torch drone and the stories behind the most famous ad slogans

6y Leonie Mercedes

Hot this week: smartphone nation, Human Torch dron...

Every week, we bring you a round-up of the hottest stories from the last seven days: essential reading for the digital marketing world. In a week wher...

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Yahoo hit by "malvertising" campaign

Tools & Technology Yahoo hit by "malvertising" campaign

6y Leonie Mercedes

Yahoo hit by "malvertising" campaign

Yahoo became one of the latest victims of a malvertising attack last week, as a malware company bought ad space on the search engine’s sites to delive...

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Up to 60 per cent of digital marketing budgets wasted

Insights Up to 60 per cent of digital marketing budgets wasted

6y Leonie Mercedes

Up to 60 per cent of digital marketing budgets was...

Up to 60 per cent of global digital marketing investment is being wasted, due to fraudulent or artificial web activity and more than half of online ad...

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How to avoid “death by digital disruption”

Headline News How to avoid “death by digital disruption”

6y Leonie Mercedes

How to avoid “death by digital disruption”

More than half of all Fortune 500 companies have gone bankrupt, been acquired, ceased to exist, or fallen out of the index since the rise of digital. ...

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Live TV streaming platform Magine launches in the UK

Tools & Technology Live TV streaming platform Magine launches in the UK

6y Leonie Mercedes

Live TV streaming platform Magine launches in the ...

Stockholm-based live-streaming television service Magine TV, sometimes known as the ‘Spotify for TV’, is launching in the UK. Read More...

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Smartphones now most popular way to get online in UK

Insights Smartphones now most popular way to get online in UK

6y Leonie Mercedes

Smartphones now most popular way to get online in ...

Smartphones have overtaken laptops as the most popular devices for going online in the UK, according to research by Ofcom. Read More...

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McDonald’s kicks off #CelebrateBetter social media campaign

Campaigns McDonald’s kicks off #CelebrateBetter social media campaign

6y Leonie Mercedes

McDonald’s kicks off #CelebrateBetter social media...

As part of its Better Play campaign, McDonald’s UK has launched the #CelebrateBetter promotion, which aims to find the best goal celebrations at local...

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