Exclusive research: The growing role of Amazon in the customer journey

Exclusive research: The growing role of Amazon in the customer journey

6y Linus Gregoriadis

Exclusive research: The growing role of Amazon in ...

Ecommerce sites such as Amazon play a more significant role in the customer journey than other channels including TV advertising, social media, online...

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New research: Brands missing out on Amazon marketing opportunity

New research: Brands missing out on Amazon marketing opportunity

7y Linus Gregoriadis

New research: Brands missing out on Amazon marketi...

Only 15% of marketers agree they are using Amazon Marketing Services to its full potential, with many brands still unaware of the opportunities afford...

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How a growth marketing mindset can help drive customer engagement

How a growth marketing mindset can help drive customer engagement

7y Linus Gregoriadis

How a growth marketing mindset can help drive cust...

Growth marketing is about encouraging marketing to focus on the entire funnel, rather than simply winning new customers. ClickZ’s August 2017 webcast ...

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How to maximize your customer data: A personalization masterclass

How to maximize your customer data: A personalization masterclass

7y Linus Gregoriadis

How to maximize your customer data: A personalizat...

ClickZ’s most recent webinar, ‘Maximize Your Customer Data: The Personalization Masterclass’, contains practical guidance to help marketers take...

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Four lessons for creating a joined-up social strategy

Four lessons for creating a joined-up social strategy

7y Linus Gregoriadis

Four lessons for creating a joined-up social strat...

ClickZ’s Social Media Masterclass webinar on the Dangers of Disjointed Social focused on how companies can 'join up' their organic and paid-for social...

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Four tips for kickstarting your marketing automation activities

Four tips for kickstarting your marketing automation activities

7y Linus Gregoriadis

Four tips for kickstarting your marketing automati...

ClickZ’s recent Ultimate Guide to Marketing Automation webinar explored how marketers can harness automation software to boost revenues while also pro...

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Five lessons for maximizing your online and offline conversions

Five lessons for maximizing your online and offline conversions

7y Linus Gregoriadis

Five lessons for maximizing your online and offlin...

'The Ultimate Guide to Conversion Rate Optimization (CRO): Online and Offline', ClickZ's recent webinar in partnership with DialogTech, was an insight...

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Four takeaways from the Mastering the Art of Data-Driven Attribution webinar

Four takeaways from the Mastering the Art of Data-Driven Attribution webinar

7y Linus Gregoriadis

Four takeaways from the Mastering the Art of Data-...

ClickZ’s recent webinar on Mastering the Art of Data-Driven Attribution was a great reminder of the opportunities available for companies to make stri...

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What exactly is a marketing cloud, and do you need one?

What exactly is a marketing cloud, and do you need one?

7y Linus Gregoriadis

What exactly is a marketing cloud, and do you need...

The term ‘marketing cloud’ has gained significant traction in the last few years as major software companies have sought to monetise the growing impor...

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CMOs and CIOs need to be more aligned – new research

CMOs and CIOs need to be more aligned – new research

7y Linus Gregoriadis

CMOs and CIOs need to be more aligned – new resear...

Marketing and IT functions need to work together more closely to achieve the quality of digital infrastructure their organizations need to succeed in ...

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Use of virtual reality reaches tipping point: stats

Tools & Technology Use of virtual reality reaches tipping point: stats

7y Linus Gregoriadis

Use of virtual reality reaches tipping point: stat...

The use of virtual reality headsets is reaching a tipping point with increased opportunities for brands to exploit their growing popularity, according...

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Why marketing is your organisational glue

Why marketing is your organisational glue

8y Linus Gregoriadis

Why marketing is your organisational glue

As an integrated customer experience becomes increasingly important for commercial success, a key trend for businesses is the emergence of the marketi...

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Why Argos needs to keep the digital faith

Why Argos needs to keep the digital faith

8y Linus Gregoriadis

Why Argos needs to keep the digital faith

Argos has been held up by myself and others as a great case study of a company which has transformed itself into an organisation which is thriving in ...

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