Measuring social success beyond the ‘like’ (Interview)

Social Measuring social success beyond the ‘like’ (Interview)

7y Lucinda Beeman

Measuring social success beyond the ‘like’ (Interv...

Likes, follows and retweets can only tell you so much about a social campaign’s impact. As Leah Pope, CMO for social intelligence business Synthesio, ...

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Making social impact on a global scale (Interview)

Media Making social impact on a global scale (Interview)

7y Lucinda Beeman

Making social impact on a global scale (Interview)

Social media campaigns, while bringing brands closer to their audiences, can lose some of their bite when scaled up. We spoke to Leah Pope, CMO for so...

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Are marketers measuring mobile engagement the right way?

Mobile Are marketers measuring mobile engagement the right way?

7y Lucinda Beeman

Are marketers measuring mobile engagement the righ...

Low mobile conversion rates have discouraged many a marketer, but new research suggests a better way to connect with smartphone users. Read More...

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What’s hot – and not – in digital asset management (DAM)

Digital asset management What’s hot – and not – in digital asset management (DAM)

7y Lucinda Beeman

What’s hot – and not – in digital asset management...

Want to be on top of 2016’s hottest digital asset management trends? This is your one stop shop. Read More...

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Is context the new king?

Strategies Is context the new king?

7y Lucinda Beeman

Is context the new king?

‘Content is king’, the old saying goes. But is it time to start thinking more about context? Read More...

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How overlays can increase your conversion

Acquisition How overlays can increase your conversion

7y Lucinda Beeman

How overlays can increase your conversion

In this guest post Ricky Solanki, Director of Push Group, explores how overlays can keep fleeing visitors on your website and drive conversions. Read ...

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Case study: How comics and credit cards connect

Acquisition Case study: How comics and credit cards connect

7y Lucinda Beeman

Case study: How comics and credit cards connect

A credit card promotion plus an international comic book convention equals a great opportunity. Here’s how programmatic connected the dots. Read More...

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Does innovation start in the marketing department?

Headline News Does innovation start in the marketing department?

7y Lucinda Beeman

Does innovation start in the marketing department?

Here Mark Zawacki of 560 Labs explores the vital role marketers can play in the rise of truly innovative brands. Read More...

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Six steps to picking the right digital asset management system

Media Six steps to picking the right digital asset management system

7y Lucinda Beeman

Six steps to picking the right digital asset manag...

Picking the right digital asset management system can be a serious headache. Follow this six-step guide to avoid a big — and expensive — mistake. Read...

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Free HubSpot masterclass: 50 actionable lead generation tips

Media Free HubSpot masterclass: 50 actionable lead generation tips

7y Lucinda Beeman

Free HubSpot masterclass: 50 actionable lead gener...

Dot Native is offering our readers free access to their newest master class, developed in partnership with content marketing geniuses at HubSpot. Read...

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What does the rise of adblockers signal to marketers?

Insights What does the rise of adblockers signal to marketers?

7y Lucinda Beeman

What does the rise of adblockers signal to markete...

Adblockers are a growing phenomenon on the web. But what are consumers trying to say, and how can marketers still get their message heard? Read More...

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The secret to social media success? Stop selling.

Events The secret to social media success? Stop selling.

7y Lucinda Beeman

The secret to social media success? Stop selling.

Brands who give the hard sell a miss are more successful on social media in the long run, a panel of experts said at a London event. Read More...

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What does your typical online customer look like? (Infographic)

Headline News What does your typical online customer look like? (Infographic)

7y Lucinda Beeman

What does your typical online customer look like? ...

In this infographic the data specialists at Quantcast use data from more than 100 global credit card campaigns to gain a deeper understanding of the o...

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5 major advances in Google Adwords for 2016

Events 5 major advances in Google Adwords for 2016

7y Lucinda Beeman

5 major advances in Google Adwords for 2016

To stay ahead of your competitors and bring more profitable customers into your business join the experts at Push for a free webinar on 9 December at ...

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9 tips for a successful webinar

Insights 9 tips for a successful webinar

7y Lucinda Beeman

9 tips for a successful webinar

Whether you’re new to the world of webinar production or a seasoned vet, these nine tips will ensure that your events are always engaging, valuable an...

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Behind the scenes of the GREAT Britain campaign 

Insights Behind the scenes of the GREAT Britain campaign 

7y Lucinda Beeman

Behind the scenes of the GREAT Britain campaign 

Born in the run-up to the 2012 Olympic Games in London, the GREAT Britain campaign has generated a direct return to the UK economy of over £1bn in jus...

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8 steps to a highly effective holiday marketing campaign

Headline News 8 steps to a highly effective holiday marketing campaign

7y Lucinda Beeman

8 steps to a highly effective holiday marketing ca...

From Black Friday through to New Year’s Eve, the holidays are big business for B2C retailers. But as holiday shoppers prepare to swarm the shops, how ...

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How can marketers stay consistent across channels?

Headline News How can marketers stay consistent across channels?

7y Lucinda Beeman

How can marketers stay consistent across channels?

Social media, email, content, the company blog — with more marketing channels springing up constantly, how can central and local marketing teams stay ...

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7 digital priorities for your agency

Disruptive MarTech 7 digital priorities for your agency

7y Lucinda Beeman

7 digital priorities for your agency

The future of marketing is undoubtedly digital, but how can leaders identify which priorities will set their organisation up for ongoing transformatio...

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Does your AdWords account need more love?

Insights Does your AdWords account need more love?

7y Lucinda Beeman

Does your AdWords account need more love?

AdWords is changing faster than ever. But is your account getting the testing and attention it needs? Read More...

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10 tips for perfect online body language

Headline News 10 tips for perfect online body language

7y Lucinda Beeman

10 tips for perfect online body language

Hosting a webinar anytime soon? These 10 tips will help you win your audience over before you say a word. Read More...

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Free event: Winning hearts, minds and customers in a regulated world

Headline News Free event: Winning hearts, minds and customers in a regulated world

7y Lucinda Beeman

Free event: Winning hearts, minds and customers in...

Join North Plains and Elateral for a complimentary breakfast seminar on Wednesday 2 December, where leading food and beverage brands will share the ma...

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What does an effective marketing email look like?

Headline News What does an effective marketing email look like?

7y Lucinda Beeman

What does an effective marketing email look like?

Marketers have all kinds of tools at their fingertips, but email marketing remains one of the most powerful. Here we unpick how to write and send a gr...

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3 skills no marketing leader can succeed without

Headline News 3 skills no marketing leader can succeed without

7y Lucinda Beeman

3 skills no marketing leader can succeed without

What are the most important skills for someone leading a marketing team? Speakers from the Academy of Digital Business Leaders share the three skills ...

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4 ways to optimise your agency’s margins

Headline News 4 ways to optimise your agency’s margins

7y Lucinda Beeman

4 ways to optimise your agency’s margins

Charging and profitability issues are topping the creative agency’s list of concerns, new research from ClicKZ has found. So how can this industry bol...

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How are creative agencies overcoming their biggest challenges?

Disruptive MarTech How are creative agencies overcoming their biggest challenges?

7y Lucinda Beeman

How are creative agencies overcoming their biggest...

From rethinking hiring strategies to renegotiating relationships with clients, it’s all change in the agency world. This report is a must-read for any...

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How is big data transforming the world?

Events How is big data transforming the world?

7y Lucinda Beeman

How is big data transforming the world?

There’s no denying that big data is a key component to the success of real-time advertising. At Quantcast’s second annual summit, Supernova, the world...

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