How are beacons going to affect search marketing?

How are beacons going to affect search marketing?

8y Matt Owen

How are beacons going to affect search marketing?

Recently I’ve been reading a lot about the effects beacons and proximity marketing may have on search strategy. (I actually work for a company that ma...

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Why are we so bad at social media customer service?

Why are we so bad at social media customer service?

8y Matt Owen

Why are we so bad at social media customer service...

While social media marketing campaigns have always grabbed the lion’s share of the headlines, customer service is the area where the real battles for ...

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#ClickZChat: What makes a great M-Commerce experience?

#ClickZChat: What makes a great M-Commerce experience?

8y Matt Owen

#ClickZChat: What makes a great M-Commerce experie...

It’s easy to forget just how young the idea of ‘mobile marketing’ actually is. Pre-2007 it mainly consisted of text messages and the occasionally unwa...

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#ClickZChat: What makes a great ecommerce checkout process?

#ClickZChat: What makes a great ecommerce checkout process?

8y Matt Owen

#ClickZChat: What makes a great ecommerce checkout...

As you’ve no doubt heard, we recently released the new ClickZ Intelligence Checkout Optimization Report, so this week I thought we’d tie in #ClickZCha...

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Is content marketing really working? Advice and insight from #ClickZChat

Is content marketing really working? Advice and insight from #ClickZChat

8y Matt Owen

Is content marketing really working? Advice and in...

We talk a lot about content. How to make it, what makes it work, how to measure it’s effects, if there’s too much of it and more. The fact that we’re ...

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Twitter is increasing its character limit. And that's great news

Twitter is increasing its character limit. And that's great news

8y Matt Owen

Twitter is increasing its character limit. And tha...

As you’ve probably heard, Twitter is changing its character limit. But, far from the 10,000 character apocalypse many predicted, the business has don...

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Six email marketing optimization tips from #ClickZChat

Six email marketing optimization tips from #ClickZChat

8y Matt Owen

Six email marketing optimization tips from #ClickZ...

Email marketing is far from perfect. It often gets given short shrift when something new and shiny and… well… social comes along, and marketers strugg...

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Local SEO: Key challenges and tips from #ClickZChat

Local SEO: Key challenges and tips from #ClickZChat

8y Matt Owen

Local SEO: Key challenges and tips from #ClickZCha...

In previous ClickZChat sessions we’ve largely covered content and platforms, but seeing as it’s a Twitter event held by both ClickZ AND Search Engine ...

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Everything we learned about beacons and proximity marketing from #ClickZChat

Everything we learned about beacons and proximity marketing from #ClickZChat

8y Matt Owen

Everything we learned about beacons and proximity ...

Over the past few weeks we’ve largely used #ClickZChat as a chance to delve into the pros and cons of content and social, but this week we thought we’...

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How to optimise your page images to increase site speed

How to optimise your page images to increase site speed

8y Matt Owen

How to optimise your page images to increase site ...

Google’s official slogan is “Don’t Be Evil”, but it’s long been rumoured that the company has a second, internal motto that they tend to keep under wr...

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A plethora of Instagram marketing tools, case studies and tactics from #ClickZChat

A plethora of Instagram marketing tools, case studies and tactics from #ClickZChat

8y Matt Owen

A plethora of Instagram marketing tools, case stud...

We’ve been talking a lot about the importance of visual content recently, so it seemed only right to dedicate a #ClickZchat to the subject. We though...

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Digital leadership & transformation: Insights from #ClickZChat

Digital leadership & transformation: Insights from #ClickZChat

8y Matt Owen

Digital leadership & transformation: Insights ...

In past editions of ClickZChat we’ve focused on fairly targeted insights, but with our new event Shift fast approaching, the time seemed right to tack...

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Shift London: Are you ready to join the #Digirevolution?

Shift London: Are you ready to join the #Digirevolution?

8y Matt Owen

Shift London: Are you ready to join the #Digirevol...

What makes a digital influencer? Is it follower numbers? The ability to find and create great content? Or just a genuine passion for transformation...

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What Facebook's F8 messenger announcement means for marketing and customer service

What Facebook's F8 messenger announcement means for marketing and customer service

8y Matt Owen

What Facebook's F8 messenger announcement means fo...

It’s always dangerous to start writing about Facebook at this time of year. As soon as you begin, Facebook uses its annual conference to launch a raft...

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How three financial service brands are killing it on Instagram and Pinterest

How three financial service brands are killing it on Instagram and Pinterest

8y Matt Owen

How three financial service brands are killing it ...

Last week I wrote about the general performance of B2B brands on various social channels. One of the most interesting takeaways was that, despite the ...

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Is Twitter dying? Insight and opinion from #ClickZChat

Is Twitter dying? Insight and opinion from #ClickZChat

8y Matt Owen

Is Twitter dying? Insight and opinion from #ClickZ...

It’s fair to say Twitter has had a fairly rough time of it in the recent past. The platform has struggled to grow its audience and, despite huge brand...

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Peak Content: Insights and issues from #ClickZChat

Peak Content: Insights and issues from #ClickZChat

8y Matt Owen

Peak Content: Insights and issues from #ClickZChat

We’ve spoken a lot about the problem of Peak Content recently. With so many more businesses now adopting publishing models to reach their audience and...

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How are B2B brands performing on Twitter, Instagram, Facebook, LinkedIn, and Pinterest?

How are B2B brands performing on Twitter, Instagram, Facebook, LinkedIn, and Pinterest?

8y Matt Owen

How are B2B brands performing on Twitter, Instagra...

In B2B social media there are a few accepted ‘truths’. B2B can’t work on Facebook or Pinterest. Instagram is a waste of time. Linked...

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Digital transformation: Are you asking the right questions?

Digital transformation: Are you asking the right questions?

8y Matt Owen

Digital transformation: Are you asking the right q...

Twitter turned ten this week. This post isn’t about Twitter, but it made me realise how long I’d been working in the social media field (It’ll be nine...

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Are rising follower numbers devaluing your social audiences?

Are rising follower numbers devaluing your social audiences?

8y Matt Owen

Are rising follower numbers devaluing your social ...

If you remember the early days of social media marketing, then you’ll also remember all those talks where you’d be told that if you could just harness...

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Ideas and how we share them: can AI save social?

Ideas and how we share them: can AI save social?

8y Matt Owen

Ideas and how we share them: can AI save social?

There has been a lot of talk in the recent past about the ‘demise of Twitter’. Will the platform continue in the future, or will it slide slowly into ...

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How to use Facebook’s new Audience Optimization Targeting

How to use Facebook’s new Audience Optimization Targeting

8y Matt Owen

How to use Facebook’s new Audience Optimization Ta...

Another week, another Facebook feature. Over the past few years, declining organic reach has become a major issue for publishers using Facebook. Whil...

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