Recently I’ve been reading a lot about the effects beacons and proximity marketing may have on search strategy. (I actually work for a company that ma...
View articleWhile social media marketing campaigns have always grabbed the lion’s share of the headlines, customer service is the area where the real battles for ...
View articleIt’s easy to forget just how young the idea of ‘mobile marketing’ actually is. Pre-2007 it mainly consisted of text messages and the occasionally unwa...
View articleAs you’ve no doubt heard, we recently released the new ClickZ Intelligence Checkout Optimization Report, so this week I thought we’d tie in #ClickZCha...
View articleWe talk a lot about content. How to make it, what makes it work, how to measure it’s effects, if there’s too much of it and more. The fact that we’re ...
View articleAs you’ve probably heard, Twitter is changing its character limit. But, far from the 10,000 character apocalypse many predicted, the business has don...
View articleEmail marketing is far from perfect. It often gets given short shrift when something new and shiny and… well… social comes along, and marketers strugg...
View articleIn previous ClickZChat sessions we’ve largely covered content and platforms, but seeing as it’s a Twitter event held by both ClickZ AND Search Engine ...
View articleOver the past few weeks we’ve largely used #ClickZChat as a chance to delve into the pros and cons of content and social, but this week we thought we’...
View articleGoogle’s official slogan is “Don’t Be Evil”, but it’s long been rumoured that the company has a second, internal motto that they tend to keep under wr...
View articleWe’ve been talking a lot about the importance of visual content recently, so it seemed only right to dedicate a #ClickZchat to the subject. We though...
View articleIn past editions of ClickZChat we’ve focused on fairly targeted insights, but with our new event Shift fast approaching, the time seemed right to tack...
View articleWhat makes a digital influencer? Is it follower numbers? The ability to find and create great content? Or just a genuine passion for transformation...
View articleIt’s always dangerous to start writing about Facebook at this time of year. As soon as you begin, Facebook uses its annual conference to launch a raft...
View articleLast week I wrote about the general performance of B2B brands on various social channels. One of the most interesting takeaways was that, despite the ...
View articleIt’s fair to say Twitter has had a fairly rough time of it in the recent past. The platform has struggled to grow its audience and, despite huge brand...
View articleWe’ve spoken a lot about the problem of Peak Content recently. With so many more businesses now adopting publishing models to reach their audience and...
View articleIn B2B social media there are a few accepted ‘truths’. B2B can’t work on Facebook or Pinterest. Instagram is a waste of time. Linked...
View articleTwitter turned ten this week. This post isn’t about Twitter, but it made me realise how long I’d been working in the social media field (It’ll be nine...
View articleIf you remember the early days of social media marketing, then you’ll also remember all those talks where you’d be told that if you could just harness...
View articleThere has been a lot of talk in the recent past about the ‘demise of Twitter’. Will the platform continue in the future, or will it slide slowly into ...
View articleAnother week, another Facebook feature. Over the past few years, declining organic reach has become a major issue for publishers using Facebook. Whil...
View article