Snapchat beats Facebook for 2016 ad dollars

Snapchat beats Facebook for 2016 ad dollars

8y Melanie White

Snapchat beats Facebook for 2016 ad dollars

Research indicates that media buyers are more inclined to advertise on Snapchat, Pinterest, and Instagram than on Facebook. Read More...

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ClickZ Live New York: the event you don't want to miss!

ClickZ Live New York: the event you don't want to miss!

8y Melanie White

ClickZ Live New York: the event you don't want to ...

From our Fireside Chat’s to which brands are doing this and that, we’ve got you covered at ClickZ Live New York. Read More...

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A data game: will the winner take it all?

A data game: will the winner take it all?

8y Melanie White

A data game: will the winner take it all?

Interpreting the granular signals of smart data, will be a crucial way for marketers to outperform their peers, says Lenovo's Sivadasan, who keynoted ...

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ClickZ Live Chicago: What are the big trends to look out for in 2016?

ClickZ Live Chicago: What are the big trends to look out for in 2016?

8y Melanie White

ClickZ Live Chicago: What are the big trends to lo...

An increase in not com domains, beacons, further foray into the physical web and more cross-platform distribution networks are a few future trends pre...

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How Snuggle Is Using a Brand Community to Engage Customers Like Never Before

How Snuggle Is Using a Brand Community to Engage Customers Like Never Before

9y Melanie White

How Snuggle Is Using a Brand Community to Engage C...

Rather than depend exclusively on social media platforms, brands like Snuggle have cultivated their own online communities to effectively boost custom...

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China’s E-Tail Revolution: Transform or Fail

China’s E-Tail Revolution: Transform or Fail

9y Melanie White

China’s E-Tail Revolution: Transform or Fail

As e-commerce continues to grow in China, the only companies to survive will be those that are willing to adapt and let their consumers dictate the pu...

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Context Is Our Kingdom, Says MasterCard

Context Is Our Kingdom, Says MasterCard

9y Melanie White

Context Is Our Kingdom, Says MasterCard

Move over, content. Context is the new kid in town! MasterCard’s VP of Global Digital Marketing reveals the company's five-tier approach to mobile and...

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VIDEO: NASA Unveils the Social Media Mystery Behind #PlutoFlyby

VIDEO: NASA Unveils the Social Media Mystery Behind #PlutoFlyby

9y Melanie White

VIDEO: NASA Unveils the Social Media Mystery Behin...

How does NASA make space exploration a personal journey for everyone? John Yembrick, social media manager for the space agency, answered this question...

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How American Apparel Is Moving to Value-Driven Data Analytics

How American Apparel Is Moving to Value-Driven Data Analytics

9y Melanie White

How American Apparel Is Moving to Value-Driven Dat...

At ClickZ Live San Francisco, American Apparel's CDO says marketers need a more nuanced definition of data value because not all of it delivers insigh...

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VIDEO: How Can Marketers Influence Consumer Intent on Mobile?

VIDEO: How Can Marketers Influence Consumer Intent on Mobile?

9y Melanie White

VIDEO: How Can Marketers Influence Consumer Intent...

At ClickZ Live San Francisco, Matt Idema, global head of ads marketing for Facebook, shared his thoughts on how marketers can connect with shoppers ac...

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Coca-Cola's Journey to Successful Content Marketing

Coca-Cola's Journey to Successful Content Marketing

9y Melanie White

Coca-Cola's Journey to Successful Content Marketin...

In this video interview, Doug Busk, group director, Digital Communications and Social Media at Coca-Cola, talks about storytelling and how the company...

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Pandora on the Power of Music in a Connected World

Pandora on the Power of Music in a Connected World

9y Melanie White

Pandora on the Power of Music in a Connected World

In this video interview, Heidi Browning, senior vice president of strategic solutions for Pandora, talks about how marketers can leverage music to bui...

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Unilever Hunts for Top 50 Marketing Startups at Cannes

Unilever Hunts for Top 50 Marketing Startups at Cannes

9y Melanie White

Unilever Hunts for Top 50 Marketing Startups at Ca...

In this video interview, Jeremy Basset, head of Unilever Foundry, speaks about how Unilever collaborates with startups to shape the marketing industry...

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SapientNitro Brings Downtown Manhattan to Cannes Via Virtual Reality

SapientNitro Brings Downtown Manhattan to Cannes Via Virtual Reality

9y Melanie White

SapientNitro Brings Downtown Manhattan to Cannes V...

In this video interview, senior marketing executives from SapientNitro discuss the current state and the future of virtual reality. Read More...

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Digital Meets TV with Dr. Phil and DailyMail Partnership

Digital Meets TV with Dr. Phil and DailyMail Partnership

9y Melanie White

Digital Meets TV with Dr. Phil and DailyMail Partn...

In a video interview with ClickZ, TV host Dr. Phil McGraw discusses his new partnership with The Daily Mail and how digital has changed the way viewer...

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5 Questions in 5 Minutes With Facebook

5 Questions in 5 Minutes With Facebook

9y Melanie White

5 Questions in 5 Minutes With Facebook

At Cannes Lions, ClickZ caught up with some of Facebook's executives to talk about mobile, Instagram and more. Read More...

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Has Ad Tech Taken Over Creativity at Cannes Lions?

Has Ad Tech Taken Over Creativity at Cannes Lions?

9y Melanie White

Has Ad Tech Taken Over Creativity at Cannes Lions?

At this year's Cannes Lions Festival of Creativity, technology was up front and center. Read More...

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VIDEO: P&G and The Ipsos Girls’ Lounge Encourage Women to Lead at Cannes

VIDEO: P&G and The Ipsos Girls’ Lounge Encourage Women to Lead at Cannes

9y Melanie White

VIDEO: P&G and The Ipsos Girls’ Lounge Encoura...

In ClickZ’s video interview at Cannes, senior executives from Procter & Gamble and The Ipsos Girls’ Lounge talked about female leadership and how ...

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Snapchat, WPP and DailyMail Launch Content Marketing Agency

Snapchat, WPP and DailyMail Launch Content Marketing Agency

9y Melanie White

Snapchat, WPP and DailyMail Launch Content Marketi...

Three of the largest names in marketing have partnered to create Truffle Pig, a tri-party content-led media agency. Read More...

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YouTube's Mobile Growth Reaches 80 Percent

YouTube's Mobile Growth Reaches 80 Percent

9y Melanie White

YouTube's Mobile Growth Reaches 80 Percent

YouTube's CEO says daily users are up by more than 40 percent year-over-year, while mobile growth reaches 80 percent. Read More...

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IAB: Mobile Ad Revenues Soared 76% in 2014

IAB: Mobile Ad Revenues Soared 76% in 2014

9y Melanie White

IAB: Mobile Ad Revenues Soared 76% in 2014

The digital advertising space grew 16 percent last year to a total of $49.5 billion in sales, driven by a surge in mobile ad revenues. Read More...

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ClickZ, SEW, ClickZ Live, and SES Acquired by Blenheim Chalcot

ClickZ, SEW, ClickZ Live, and SES Acquired by Blenheim Chalcot

9y Melanie White

ClickZ, SEW, ClickZ Live, and SES Acquired by Blen...

ClickZ, SEW, ClickZ Live, and SES have been bought by Blenheim Chalcot in a move that is guaranteed to create a stronger brand that is bigger and bett...

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Foursquare Unveils Pinpoint for Location-Based Ad Targeting

Foursquare Unveils Pinpoint for Location-Based Ad Targeting

9y Melanie White

Foursquare Unveils Pinpoint for Location-Based Ad ...

Foursquare is monetizing its location-based data with the introduction of Pinpoint. The new ad-targeting product will work across Web and mobile. Read...

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VIDEO: Weather Data Shines on Programmatic Ad Buys

VIDEO: Weather Data Shines on Programmatic Ad Buys

9y Melanie White

VIDEO: Weather Data Shines on Programmatic Ad Buys

The Weather Channel's Jeremy Hlavacek explains how a combination of big data and programmatic can maximize spend for marketers. Read More...

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VIDEO: Taking a JSwipe at Millennials in a Social World

VIDEO: Taking a JSwipe at Millennials in a Social World

9y Melanie White

VIDEO: Taking a JSwipe at Millennials in a Social ...

"Jewish Tinder" founder David Yarus speaks to ClickZ about how JSwipe leverages its Millennial audience on social media. Read More...

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'Jewish Tinder' Founder Gives 10 Tips to Make Social a Match for Marketers

'Jewish Tinder' Founder Gives 10 Tips to Make Social a Match for Marketers

9y Melanie White

'Jewish Tinder' Founder Gives 10 Tips to Make Soci...

Ten tips to make social work for your business, from JSwipe founder David Yarus. Read More...

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VIDEO: Will Bigger Smartphones Push Tablets to the Sidewalk?

VIDEO: Will Bigger Smartphones Push Tablets to the Sidewalk?

9y Melanie White

VIDEO: Will Bigger Smartphones Push Tablets to the...

As larger screens and smartphones gain in popularity, cost-per-click mobile ads may also become more valuable. Read More...

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