Mike O'Brien

A former ClickZ editor, Mike O'Brien couldn't stay away and now contributes to the site in addition to working as a content marketer at Sailthru, the world's largest sender of personalized email. He primarily writes about the innovative ways brands use technology now and the ways they might in the future.

Four cool ecommerce offerings from Pinterest and how brands use them

Ecommerce & Sales Four cool ecommerce offerings from Pinterest and how brands use them

3w Mike O'Brien
How Walgreens is differentiating and personalizing its customer experience

Digital Transformation How Walgreens is differentiating and personalizing its customer experience

1m Mike O'Brien
Personalization is powerful, but still not a priority for many marketers

Data & Analytics Personalization is powerful, but still not a priority for many marketers

1m Mike O'Brien
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You know what AR is. But do you understand how it works?

AR & VR You know what AR is. But do you understand how it works?

2m Mike O'Brien
Brands are excited about chatbots. Why aren't consumers?

Chatbots Brands are excited about chatbots. Why aren't consumers?

2m Mike O'Brien
Personalization, segmentation, testing: How email marketers can use AI

AI Personalization, segmentation, testing: How email marketers can use AI

2m Mike O'Brien
Three retailers going above and beyond with personalization

Retail Three retailers going above and beyond with personalization

2m Mike O'Brien
What makes Airbnb an exceptional email marketer

Email & Automation What makes Airbnb an exceptional email marketer

2m Mike O'Brien
Smart Kroger stores, click-and-collect: The state of grocery retail, part 2

Retail Smart Kroger stores, click-and-collect: The state of grocery retail, part 2

3m Mike O'Brien
What's Saks Fifth Avenue's top tech investment? Its salespeople

Ecommerce & Sales What's Saks Fifth Avenue's top tech investment? Its salespeople

3m Mike O'Brien
6 examples of perfect proactive triggered emails from Amazon, Airbnb and Stitch Fix

Email & Automation 6 examples of perfect proactive triggered emails from Amazon, Airbnb and Stitch Fix

3m Mike O'Brien
Amazon is aggressively entering entertainment -- with two big advantages

Content Amazon is aggressively entering entertainment -- with two big advantages

4m Mike O'Brien
What makes retail mobile apps rock solid, according to Forrester Research

Mobile What makes retail mobile apps rock solid, according to Forrester Research

4m Mike O'Brien
What does blockchain mean for the diamond industry?

Blockchain What does blockchain mean for the diamond industry?

5m Mike O'Brien
You have a cart abandonment strategy. What about browse abandonment?

Email & Automation You have a cart abandonment strategy. What about browse abandonment?

5m Mike O'Brien
Relevance is the goal: Q+A with Dollar Shave Club VP of Customer Strategy Gloria Synn

Strategy & Leadership Relevance is the goal: Q+A with Dollar Shave Club VP of Customer Strategy Gloria Synn

5m Mike O'Brien
What artificial intelligence means for 1-800-Flowers this Valentine's Day

AI What artificial intelligence means for 1-800-Flowers this Valentine's Day

5m Mike O'Brien
Super Bowl ads cost millions of dollars. Are they worth it?

Digital Advertising Super Bowl ads cost millions of dollars. Are they worth it?

6m Mike O'Brien
Super Bowl Sunday and SEO: The importance of search during the Big Game

Search Marketing Super Bowl Sunday and SEO: The importance of search during the Big Game

6m Mike O'Brien
5 retail technology highlights from NRF 2019: Retail's Big Show

Ecommerce 5 retail technology highlights from NRF 2019: Retail's Big Show

6m Mike O'Brien
How Mastercard is doing its part to revolutionize retail

Finance How Mastercard is doing its part to revolutionize retail

6m Mike O'Brien
How Walmart is going all in on artificial intelligence

AI How Walmart is going all in on artificial intelligence

6m Mike O'Brien
"Cloud computing is the answer": Q+A with Google Cloud's Pravin Pillai

AI "Cloud computing is the answer": Q+A with Google Cloud's Pravin Pillai

6m Mike O'Brien
Voice commerce 2019: Will this be the year it catches up to voice search?

Voice Voice commerce 2019: Will this be the year it catches up to voice search?

6m Mike O'Brien
Does Netflix's "Bandersnatch" foreshadow the future of video content?

Content Does Netflix's "Bandersnatch" foreshadow the future of video content?

6m Mike O'Brien
Brands as publishers: What makes Casper, Airbnb and Red Bull outstanding content marketers

Content Marketing Brands as publishers: What makes Casper, Airbnb and Red Bull outstanding content marketers

7m Mike O'Brien
What does the future hold for influencer marketing?

Social & Community What does the future hold for influencer marketing?

7m Mike O'Brien
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