From visual search to personalized catalogs, Pinterest has far more to offer brands than its boards. See examples from Target, Home Depot, Etsy and IK...
View article“The world is moving and it’s moving fast. It’s going to be about personalized value," says Walgreens' Group VP of Beauty and Personal Care. In 2019, ...
View article40% of executives agree that personalization drives business results, yet 46% aren't where they'd like to be on implementation, finds new research fro...
View articleAR is one of today's hottest technologies, allowing consumers to virtually try on makeup and turn themselves into dogs on Snapchat. Here's how it work...
View articleThough chatbots continue to explode in popularity for marketers, they have downsides that result in consumers preferring human interaction. Read More...
View articleWhile everyone recognizes the impact of AI, not every company has figured out how to make the most of it. Here are three suggestions for email markete...
View articlePersonalization is important for any retailer and some - like Nike, L'Oréal and Stitch Fix - are using innovative technology to do it better than othe...
View articleMarketing emails from Airbnb are generally aesthetically-pleasing and personalized. But the cadence and subtle upselling help make them excellent. Rea...
View articleCurbside pickup and technologically-advanced stores could help traditional grocery retailers like Walmart and Kroger fend off Amazon. Read More...
View articleWhile retailers increasingly trick their stores out, Saks Fifth Avenue focuses on making sure salespeople have every digital tool at their disposal. R...
View articleTriggered messages generate 77% of revenue from emails. Brands like Amazon, Aibnb and Sephora (and hopefully Saucony) show they can also be proactive....
View articleAs Amazon aggressively embraces entertainment, the company has two distinct advantages over competitors like Netflix: Data and diverse offerings. Read...
View articleConsumers are selective about the mobile apps where they spend the majority of their smartphone time. Forrester determined what makes a great retail o...
View articleThe diamond industry is among the first to go all-in on blockchain, an emerging technology that mystifies many marketers. Read More...
View articleThe Internet is filled with best practices around cart abandonment. Browse abandonment, less so, even though the tactic is trickier to pull off. Read ...
View articleIn this Q+A with Gloria Synn, we discuss the difference between personalization and relevance, and how that fuels loyalty for Dollar Shave Club. Read ...
View articleAn early adopter with one of the first retail toll-free numbers, 1-800-Flowers is leaning in to AI for its version of the Super Bowl: Valentine's Day....
View articleThough Super Bowl ads are guaranteed attention, they don't necessarily guarantee sales. But they can, particularly when emotion meets actionability. R...
View articleSEO is crucial during the Super Bowl, both for $5 million-dollar advertisers and companies hoping to appear in local search results. Read More...
View articleThere were plenty of amazing innovations in retail technology at NRF 2019: Retail's Big Show. Here are five of the highlights. Read More...
View articleFinancial services companies have a stodgy reputation, but Mastercard has long been at the forefront of using technology to bridge on- and offline sho...
View articleWalmart is experiencing its highest sales figures in nine years. Artificial intelligence is a huge part of the company's plan to keep them there. Read...
View articleCloud computing and AI are instrumental in helping marketers utilize their data, according to Google Cloud executive Pravin Pillai. Read More...
View articleAmazon has sold more than 100 million Alexa devices, showing that voice search has never been hotter. Voice commerce isn't as popular; could that chan...
View articleBlack Mirror's "Bandersnatch" episode provides viewers with a unique experience and Netflix with a ton of data. Will more interactive content follow s...
View articlePeople would rather learn about a brand through content than ads. Creating their own publications, Airbnb, Barneys and Casper take that and run with i...
View articleThe influencer marketing landscape has changed tremendously over the past few years. Going into 2019, how will it continue to evolve? Read More...
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