A look at the full revenue impact of retail media ad platforms
Digital Marketing

A look at the full revenue impact of retail media ad platforms

3y Mahir Prasad

A look at the full revenue impact of retail media ...

Retail media is rapidly growing in importance. Today we discuss the opportunity it brings to brands who invest in it and the barriers that still plagu...

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Kazoo implement 6Sense’s account engagement platform to drive engagement and results
Analytics

Kazoo implement 6Sense’s account engagement platform to drive engagement an...

3y Mahir Prasad

Kazoo implement 6Sense’s account engagement platfo...

A detailed look at how 6Sense helped Kazoo expanded its fit model to include many more predictive attributes including firmographics, intent, technolo...

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Q&A with Kasper Skou, CEO and Co-Founder of Semasio
Analytics

Q&A with Kasper Skou, CEO and Co-Founder of Semasio

3y Mahir Prasad

Q&A with Kasper Skou, CEO and Co-Founder of Semasi...

Semasio CEO Kasper Skou, says it’s high time brands look at Facebook and others through their own lens and take back control of their data. Read More...

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ClickZ's Marketing Automation Summit available on demand
AI & Automation

ClickZ's Marketing Automation Summit available on demand

3y Mahir Prasad

ClickZ's Marketing Automation Summit available on ...

With two keynote panel discussions and three tech talk showcases, our Marketing Automation Summit provides a detailed look at the now and what will be...

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athenahealth operationalizes customer feedback to drive clinical and financial results
AI & Automation

athenahealth operationalizes customer feedback to drive clinical and financ...

4y Mahir Prasad

athenahealth operationalizes customer feedback to ...

Athenahealth used AI-powered text analytics software to tag and classify customer feedback, which enabled the company to drive timely product improvem...

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Key insights: COVID-19 continues to impact consumer behavior, marketing spend and the marketing mix
Digital Marketing

Key insights: COVID-19 continues to impact consumer behavior, marketing spe...

4y Mahir Prasad

Key insights: COVID-19 continues to impact consume...

We have compiled various stats, facts and insights into what is happening in the world of marketing last week. Read More...

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13 influential marketing technology leaders
Digital Leaders

13 influential marketing technology leaders

4y Mahir Prasad

13 influential marketing technology leaders

Here are 13 people who we think are either respected industry guardians, or are making some noteworthy contributions to the marketing technology space...

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Q&A with Anthony Botibol, VP of Marketing at BlueVenn
Analytics

Q&A with Anthony Botibol, VP of Marketing at BlueVenn

4y Mahir Prasad

Q&A with Anthony Botibol, VP of Marketing at BlueV...

We spoke to BlueVenn’s Anthony Botibol about customer trust, the evolution of CDPs, and the key to customer success and retention. Read More...

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Q&A with Des Cahill, Head CX Evangelist at Oracle
Digital Leaders

Q&A with Des Cahill, Head CX Evangelist at Oracle

4y Mahir Prasad

Q&A with Des Cahill, Head CX Evangelist at Oracle

We spoke to Des Cahill about his biggest challenges at Oracle so far, his predictions for the martech space in 2020, and how brands can improve their ...

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Q&A with Acquia Chief Marketing Officer, Lynne Capozzi
Digital Leaders

Q&A with Acquia Chief Marketing Officer, Lynne Capozzi

4y Mahir Prasad

Q&A with Acquia Chief Marketing Officer, Lynne Cap...

We spoke to Acquia’s Lynne Capozzi about the benefits of Drupal, the changing role of the CMO and her predictions for the martech space in 2020. Read ...

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Who are the most influential leaders in marketing technology?
Digital Leaders

Who are the most influential leaders in marketing technology?

4y Mahir Prasad

Who are the most influential leaders in marketing ...

With the Oscars just around the corner, we thought we’d get into the act as well! We want to recognize the most influential people in marketing ...

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Convertr look to provide integration in an increasingly crowded martech ecosystem
Analytics

Convertr look to provide integration in an increasingly crowded martech eco...

4y Mahir Prasad

Convertr look to provide integration in an increas...

Convertr CEO Emma Bowkett calls for an open marketing ecosystem and details how to win back the customer’s trust. Read More...

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Q&A with SAP's Global Chief Marketing Officer Alicia Tillman
Digital Leaders

Q&A with SAP's Global Chief Marketing Officer Alicia Tillman

4y Mahir Prasad

Q&A with SAP's Global Chief Marketing Officer Alic...

We spoke to SAP’s Alicia Tillman about the importance of customer experience, the changing role of the CMO and how to win back the trust of the custom...

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Linio teams with Dynamic Yield to make marketplace magic with personalization
Case Study

Linio teams with Dynamic Yield to make marketplace magic with personalizati...

4y Mahir Prasad

Linio teams with Dynamic Yield to make marketplace...

Popular marketplace in Latin America drove a 30% increase in conversions after optimizing the customer journey. Read More...

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Customer experience trends to watch out for in 2020
Digital Marketing

Customer experience trends to watch out for in 2020

4y Mahir Prasad

Customer experience trends to watch out for in 202...

OpenText's Nali Giliana highlights five key trends that will influence customer experience in 2020. Read More...

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AI and automation can make marketers champions again
AI & Automation

AI and automation can make marketers champions again

4y Mahir Prasad

AI and automation can make marketers champions aga...

AI and automation is here to help marketers, not replace them. We explore how the technology can help marketers refocus and flourish across their KPIs...

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Acoustic gives tips on future proofing your martech stacks and highlight 'trust' as a key trend for 2020
Automation

Acoustic gives tips on future proofing your martech stacks and highlight 't...

4y Mahir Prasad

Acoustic gives tips on future proofing your martec...

Acoustic CMO Norman Guadagno: Nimble marketing tools and better leveraging of AI and machine learning is key to future proofing your martech stack. Re...

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Enterprises in Switzerland flocking to the public cloud, according to new report
Digital Marketing

Enterprises in Switzerland flocking to the public cloud, according to new r...

4y Mahir Prasad

Enterprises in Switzerland flocking to the public ...

ISG Provider Lens™ report finds Swiss companies moving CRM, ERP and unified communications workloads to the public cloud. Read More...

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Key takeaways from the state of ecommerce
Digital Marketing

Key takeaways from the state of ecommerce

4y Mahir Prasad

Key takeaways from the state of ecommerce

Here are the key takeaways from our latest Marketing Technology Happy Hour in London, featuring insights from Jumpshot’s Stephen Kraus and Edge by Asc...

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US craft giant JOANN ushers in a new era with AI-powered copywriting
AI & Automation

US craft giant JOANN ushers in a new era with AI-powered copywriting

4y Mahir Prasad

US craft giant JOANN ushers in a new era with AI-p...

Building on its efforts to digitally transform and refocus on its customer, JOANN used Phrasee’s AI-powered copywriting to improve customer engagement...

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Northgate improves customer engagement with new guidance technology
Chatbots

Northgate improves customer engagement with new guidance technology

4y Mahir Prasad

Northgate improves customer engagement with new gu...

Van rental company Northgate employs Moxie's customer engagement technology to drive growth. Read More...

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Chorus.ai unveils industry-first cold call dashboard powered by Conversation Intelligence
AI & Automation

Chorus.ai unveils industry-first cold call dashboard powered by Conversatio...

4y Mahir Prasad

Chorus.ai unveils industry-first cold call dashboa...

Chorus.ai’s Smart Call Disposition now automatically detects cold call results to improve connection rates, drive top of the funnel pipeline and provi...

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The Scotch Malt Whisky Society grows customer lifetime value with personalization via Monetate
Case Study

The Scotch Malt Whisky Society grows customer lifetime value with personali...

4y Mahir Prasad

The Scotch Malt Whisky Society grows customer life...

Personalization helps the leading source of premier single cask whiskies increase sales. Read More...

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Airship introduces Airship Journeys for cross-channel experiences for the Mobile Era
Digital Marketing

Airship introduces Airship Journeys for cross-channel experiences for the M...

4y Mahir Prasad

Airship introduces Airship Journeys for cross-chan...

Airship Journeys is designed to help marketers drive simple, effective cross-channel engagements. Read More...

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Salesforce and Apple ignite productivity and learning on the best devices for business
Digital Marketing

Salesforce and Apple ignite productivity and learning on the best devices f...

4y Mahir Prasad

Salesforce and Apple ignite productivity and learn...

Leading CRM launches reimagined customer experience and learning apps with features exclusive to iPhone and iPad. Read More...

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