Zoopla's AI-Driven Summer Marketing Campaign
AI

Zoopla's AI-Driven Summer Marketing Campaign

3w Priscilla Soedarpo

Zoopla's AI-Driven Summer Marketing Campaign

Zoopla is implementing a comprehensive marketing strategy, increasing its budget by 41% in 2024 to boost visibility and support estate agents. Emphasi...

View article
Aldi's Bold Campaign That Rivals Can't Match
Advertising & Promotion

Aldi's Bold Campaign That Rivals Can't Match

3w Priscilla Soedarpo

Aldi's Bold Campaign That Rivals Can't Match

Aldi has launched a new price matching campaign, positioning itself against competitors like Tesco, Sainsbury's, Asda, and Morrisons, by emphasizing t...

View article
5 Things to Consider Before Implementing Generative AI in Your Marketing Team
AI

5 Things to Consider Before Implementing Generative AI in Your Marketing Te...

3w Priscilla Soedarpo

5 Things to Consider Before Implementing Generativ...

Generative AI is rapidly becoming an integral part of marketing, offering the ability to create new content, automate decisions, and derive insights f...

View article
Get the latest analysis and reports delivered to your inbox daily
The Role of Marketers in Determining Pricing Power
Brand utility

The Role of Marketers in Determining Pricing Power

3w Priscilla Soedarpo

The Role of Marketers in Determining Pricing Power

Pricing power is a critical aspect of market strategy, enabling companies to raise prices without losing customers to competitors. It reflects a brand...

View article
Asda's Customer-Centric Rebranding Initiative
Agency Spotlight

Asda's Customer-Centric Rebranding Initiative

3w Priscilla Soedarpo

Asda's Customer-Centric Rebranding Initiative

Asda, a leading British supermarket, has undergone a comprehensive rebrand led by Havas London, introducing a new visual and corporate identity aimed ...

View article
Social Media's Impact on Career Advancement
People and skills

Social Media's Impact on Career Advancement

3w Priscilla Soedarpo

Social Media's Impact on Career Advancement

Social media is now crucial for marketing professionals, extending its impact from brand promotion to career development. Companies use social media t...

View article
The Critical Alliance Between CEOs and CMOs
Leadership

The Critical Alliance Between CEOs and CMOs

3w Priscilla Soedarpo

The Critical Alliance Between CEOs and CMOs

The corporate dynamic between a CEO and a CMO is crucial for a company's success, with the CMO's role becoming more strategic and complex. Alignment b...

View article
LinkedIn Leverages Whalar Group Expertise in Creator Marketing Partnership
Content Marketing

LinkedIn Leverages Whalar Group Expertise in Creator Marketing Partnership

3w Priscilla Soedarpo

LinkedIn Leverages Whalar Group Expertise in Creat...

LinkedIn has entered into a strategic partnership with Whalar Group, making it the first creator marketing partner on the platform. Whalar Group will ...

View article
The Impact of Google's Gemini AI Search Technology
AI

The Impact of Google's Gemini AI Search Technology

3w Priscilla Soedarpo

The Impact of Google's Gemini AI Search Technology

Google's Gemini AI represents a significant advancement in search technology, featuring multimodal understanding and integration with Google products,...

View article
Is In-Store Retail Media Already Part of Your Marketing Strategy?
Advertising & Promotion

Is In-Store Retail Media Already Part of Your Marketing Strategy?

4w Priscilla Soedarpo

Is In-Store Retail Media Already Part of Your Mark...

In-store retail media is transforming marketing with targeted advertising in shopping environments, as seen with Tesco's digital screens and data-driv...

View article
How to Use Intent Data to Grow Your Pipeline
Analyzing Customer Data

How to Use Intent Data to Grow Your Pipeline

4w Alison Murdock, Founder & Chief Marketer, Trusted CMO

How to Use Intent Data to Grow Your Pipeline

Alison Murdock, Founder & Chief Marketer at Trusted CMO, unpacks signals of buying intent in today's digital landscape to help B2B companies grow thei...

View article
Reddit's Digital Advertising Growth Plans
Advertising & Promotion

Reddit's Digital Advertising Growth Plans

4w Priscilla Soedarpo

Reddit's Digital Advertising Growth Plans

Reddit has been actively evolving its ad business to leverage its unique and engaged user communities, recognizing the platform's potential in the dig...

View article
OpenAI's new ChatGPT-4o
Advanced Email Marketing

OpenAI's new ChatGPT-4o

4w Priscilla Soedarpo

OpenAI's new ChatGPT-4o

OpenAI has introduced ChatGPT-4o (Omni), a cutting-edge AI model capable of understanding and generating content across multiple modalities such as vo...

View article
Warner Bros. Discovery Introduces Advanced Advertising on Max
Advertising & Promotion

Warner Bros. Discovery Introduces Advanced Advertising on Max

4w Priscilla Soedarpo

Warner Bros. Discovery Introduces Advanced Adverti...

Warner Bros. Discovery is transforming the digital advertising world with its innovative advanced advertising products for the Max streaming platform,...

View article
Gordon Ramsay's Role as Welch's Chief Fruit Officer
Content Marketing

Gordon Ramsay's Role as Welch's Chief Fruit Officer

4w Priscilla Soedarpo

Gordon Ramsay's Role as Welch's Chief Fruit Office...

Welch's Fruit Snacks launched their 'Wholly Fruit' campaign on May 14, 2024, spearheaded by the renowned chef Gordon Ramsay as their Chief Fruit Offic...

View article
Motorway's Strategic Marketing Overhaul
Digital Marketing

Motorway's Strategic Marketing Overhaul

4w ClickZ

Motorway's Strategic Marketing Overhaul

Motorway, a noteworthy player in the online car marketplace industry, is undergoing a significant marketing transformation, transitioning from relying...

View article
The Race for Gold in Olympic Advertising
Advertising & Promotion

The Race for Gold in Olympic Advertising

4w ClickZ

The Race for Gold in Olympic Advertising

The Olympic Games are not just a showcase of athletic talent but also a major opportunity for brands to reach a vast audience, align with Olympic valu...

View article
Samsung Launches Insights Planner for TV Campaigns
Advertising & Promotion

Samsung Launches Insights Planner for TV Campaigns

1m ClickZ

Samsung Launches Insights Planner for TV Campaigns

Samsung Ads UK has introduced the Insights Planner, a tool offering advanced connected TV (CTV) insights to aid UK clients and advertisers in planning...

View article
OpenAI's Leap into Search
AI

OpenAI's Leap into Search

1m ClickZ

OpenAI's Leap into Search

OpenAI has entered the digital search arena with ambitions to redefine the search experience by leveraging its AI prowess, particularly with ChatGPT, ...

View article
The Ehrenberg-Bass Institute's Scientific Marketing Findings
Data

The Ehrenberg-Bass Institute's Scientific Marketing Findings

1m Priscilla Soedarpo

The Ehrenberg-Bass Institute's Scientific Marketin...

The Ehrenberg-Bass Institute at the University of South Australia is a leading marketing research center. Under Byron Sharp's directorship, the instit...

View article
Meta's New Generative AI Tool for Marketers
AI & Automation

Meta's New Generative AI Tool for Marketers

1m Priscilla Soedarpo

Meta's New Generative AI Tool for Marketers

Meta has introduced a new generative AI tool on May 7, 2024. This tool, which allows for the generation of images and text that align with brand guide...

View article
Should You Consider Rebranding?
Brand awareness

Should You Consider Rebranding?

1m Priscilla Soedarpo

Should You Consider Rebranding?

Rebranding is a critical strategy for businesses aiming to stay relevant amidst evolving products, market demands, and consumer perceptions, involving...

View article
When and How to Incorporate CMO Expertise into Your Brand
Fractional CMO

When and How to Incorporate CMO Expertise into Your Brand

1m Priscilla Soedarpo

When and How to Incorporate CMO Expertise into You...

The CMO role has evolved significantly, shifting from traditional marketing to a more strategic and digital focus. But when and how do you incorporate...

View article
Mastering Instagram Marketing in 2024
Social & Community

Mastering Instagram Marketing in 2024

1m Priscilla Soedarpo

Mastering Instagram Marketing in 2024

With an updated algorithm favouring original content and emerging creators, Instagram is prioritising authenticity and levelling the playing field for...

View article
How to Leverage AI to Strengthen Sales and Marketing Team Alliance
AI

How to Leverage AI to Strengthen Sales and Marketing Team Alliance

1m Priscilla Soedarpo

How to Leverage AI to Strengthen Sales and Marketi...

AI is transforming the sales and marketing field by enhancing customer engagement, personalising experiences, and boosting growth through intelligent ...

View article
Have You Updated Your 2024 Gen Z Marketing Strategy?
Brand awareness

Have You Updated Your 2024 Gen Z Marketing Strategy?

1m Priscilla Soedarpo

Have You Updated Your 2024 Gen Z Marketing Strateg...

Gen Z, born in the late '90s to early 2000s, are digital natives shaping consumerism with their tech-savviness and social awareness. They demand authe...

View article
Jumping Over Advertising Hurdles During an Election Year
Brand utility

Jumping Over Advertising Hurdles During an Election Year

1m Priscilla Soedarpo

Jumping Over Advertising Hurdles During an Electio...

As the 2024 election year approaches, marketers face challenges in a politically charged environment, requiring strategic agility to maintain brand in...

View article
1 2 3