Over the past couple of years, augmented reality has become one of the hottest topics in marketing, and a new breed of mobile apps geared towards augmented reality has sprung into being. But just what is an ‘augmented reality app’, and what opportunities does it present for a new kind of marketing?
In the age of social media and an abundance of content, why is the humble email newsletter suddenly thriving? We look at how the biggest innovations in email marketing have aided the rise of email newsletters, and how you can learn from these for your own newsletter efforts.
Kevin Krone, ClickZ’s Featured Digital Leader for May, talks about his 25-year rise through the ranks of Southwest Airlines: from intern to the company’s second ever CMO. He delves into the difficulties of keeping up with a rapidly-changing digital world, and which technological developments get him most excited for the future of marketing.
Andy Main, Head of Deloitte Digital and ClickZ’s Featured Digital Leader for April, discusses digital transformation, risk-taking in his career, and the innovative new technology that Deloitte Digital is placing its bets on.
The last few years have seen the rise of cutting-edge new technologies with exciting possibilities for marketing and advertising. With a limited budget to allocate, where are marketers investing their spend for 2017 and beyond?
The marketing world has witnessed a huge explosion of popularity around live video over the past few years. But if you’re considering integrating live video into your brand’s marketing strategy, where and how should you go about it? Here are are some points to bear in mind.
Snapchat recently announced the launch of Snap Map, a new feature that could become very useful among brands looking for new ways to benefit from location marketing.
When talking about the huge disruption that is taking place in retail markets today, Amazon is often singled out as the culprit. But Amazon’s success isn’t simply the result of the company’s scale and pricing power. In a growing number of markets, it’s becoming clear that Amazon is managing to fundamentally reshape customer experiences.
Despite the Digital Marketing Association noting that 77% of brands believe real-time personalization of their marketing is crucial, a whopping 60% still struggle to do it. In this article, I look at why this is, and how a Customer Data Platform can help.
