Sandy Rubinstein is the CEO of the independently female minority-owned marketing and advertising firm DXagency. ClickZ caught up with her to find out about her role as CEO, and what advice she would give to women who want to work in the digital industry.
While investment in display advertising is still widespread, there has been a shift in the way in which traditional display advertising is used by marketers. So what methods are advertisers employing instead?
George Levin is the CEO and co-founder of GetIntent. ClickZ caught up with him to ask about his work in adtech, the adoption of programmatic in the advertising industry, and his advice for anyone looking to work in digital.
Social media, as an advertising channel, is relatively young compared to mainstays of the online advertising world like display and search marketing.
Video performs better than any other type of content – with better engagement, more memorable adverts, and better recall experienced by viewers. But once you start creating video content, how do you know when it’s been successful?
The marketing world has witnessed a huge explosion of popularity around live video over the past few years. But if you’re considering integrating live video into your brand’s marketing strategy, where and how should you go about it? Here are are some points to bear in mind.
Snapchat recently announced the launch of Snap Map, a new feature that could become very useful among brands looking for new ways to benefit from location marketing.
When talking about the huge disruption that is taking place in retail markets today, Amazon is often singled out as the culprit. But Amazon’s success isn’t simply the result of the company’s scale and pricing power. In a growing number of markets, it’s becoming clear that Amazon is managing to fundamentally reshape customer experiences.
Marketers have long talked about the promise of location-based marketing, but for years, employing it has been challenging. That is quickly changing, however, and today numerous technologies are mature enough to be considered for campaigns. But which one is the best?
