Last week, social publishing company Medium announced the launch of a programme that will allow its writers to partner with brands to create dedicated...
View articleViral content is sort of the holy grail of internet marketing; everyone wants it, but almost no-one knows how to get it. Whatever it is that makes con...
View articleSince the first online shopping system was demonstrated in 1979, ecommerce has been constantly growing and diversifying. Now, what we think of as R...
View articleThe early 2000s saw the advent of platforms on the web: somewhere that bloggers and publishers could host their content without having to worry about ...
View articleDigital transformation is disrupting industries whether we like it or not. But is the retail sector as prepared for this as it needs to be? ClickZ Int...
View articleIn a presentation at CMA’s Digital Breakfast, StoryScience founder Kohlben Vodden gave some fascinating insights into the science of what makes conten...
View articleLast month, ClickZ Intelligence published its report into ‘The State of Mobile Advertising’, in partnership with Search Optics. Among the report’s fin...
View articleLast week we launched ClickZ Intelligence, a new service providing actionable insights into the worlds of digital marketing and ecommerce. One of the...
View articlePaddy Power is a brand well-known for its controversial sense of humour, and ad campaigns that are unafraid to push the boundaries of what’s considere...
View articleAt ClickZ’s Shift London conference, visiting lecturer from Hong Kong Polytechnic University and author of Global Supply Chain Ecosystems, Mark ...
View articleOver the past couple of weeks, Google has been spotted introducing some interesting changes to the look and layout of its search results pages. The fi...
View articleBrompton Bicycle doesn’t advertise. The UK’s biggest manufacturer of folding bicycles prefers to rely on word of mouth to spread the message about its...
View articleHave we been measuring content the wrong way? Inbar Yagur, Senior Content Strategist at Taboola, gave a talk at the Content Marketing Association Dig...
View articleFollowing numerous rumours that Google plans to take on Amazon’s Echo with a smart home hub of its own, sources have confirmed that a product team at ...
View articleIt’s widely agreed across the marketing industry by now that social media is an important part of any marketing strategy. And as with any marketing s...
View articleEvans Cycles has been selling bicycles since 1921, and has had a presence online since 1999. Although 30% of the business is now digital, in-store exp...
View articleAt eDelivery Expo 2016 in Birmingham, House of Fraser’s Stephen Brennan and François Hotte of iAdvize discussed how and why live chat has grown to bec...
View articleAt eDelivery Expo 2016 in Birmingham’s National Exhibition Centre, Samantha Hearn, Head of Social Media at Anicca Digital, gave a jam-packed presentat...
View articleLast Friday at a packed-out Brighton SEO conference, expert local search consultant Greg Gifford delivered a fast and furious presentation on the secr...
View articleGraze, the snack company which provides nutritious nibbles in slim cardboard subscription boxes, has become a regular fixture in offices, homes and su...
View articleThe social network Ello, launched in March 2014, has often been seen as a no-go area for brands and businesses due to its uncompromising stance on adv...
View articleIn September and October 2014, all tech aficionados and social media commentators could talk about was Ello, the new social network with a minimalist ...
View articleAt last Thursday’s ‘Beat the Buzz’ social media conference, veteran of viral advertising Holly Clarke shared the secrets of success from AirBnB’s ‘Nig...
View articleGoogle Analytics is a hugely useful and in-depth tool for measuring and monitoring your website’s performance, as long as you can learn its language. ...
View articleGoogle has recently debuted a new feature giving individuals and organisations a new platform for communicating with the wider public. Dubbed ‘Google ...
View articleFinding ways to monetise a free internet service is always a challenge, and for Yahoo, turning a profit with the microblogging website Tumblr has been...
View articleLast Tuesday, attendees at the Mindshare Future of Retail Huddle were given a glimpse of the technologies which could revolutionise retail going forwa...
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