The use of psychology in marketing and sales is not new, but it may be more useful than ever in an attention economy where time is precious and focus is rare. How can you tap into a demanding consumer to check whether there is an actual interest in your product?
Articles by this author
Twitter's own statistics say that videos are six times more likely to be retweeted than photos, and three times more likely than GIFs. But what is it that makes video on Twitter so effective?
Snapchat started as a simple messaging app that made the idea of ephemeral messages into a trend among social platforms.
Email marketing automation may be the secret to a successful marketing strategy, provided that you know how to use it. Here’s how to get started.
Instagram has increased the number of photos and videos we can upload for each post. How can brands take advantage?