Tereza Litsa

Tereza Litsa is a social media manager and trainer at Lightful, helping charities improve their social media skills. She's been working as a freelance writer and strategist for the past six years and is passionate about social media, content marketing, and how new technologies can make our marketing tasks easier.

Making technical-SEO accessible to everyone

Digital Marketing Making technical-SEO accessible to everyone

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Making technical-SEO accessible to everyone

Interested in boosting your SEO skills? Ever wondered how technical SEO works? OnCrawl's new guide has got you covered. Read More...

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How to adapt your SEO strategy to navigate through the pandemic

Digital Marketing How to adapt your SEO strategy to navigate through the pandemic

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How to adapt your SEO strategy to navigate through...

How can you use SEO to boost your business? Here are some practical tips. Read More...

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Five changes in social advertising for brands during COVID-19

Digital Advertising Five changes in social advertising for brands during COVID-19

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Five changes in social advertising for brands duri...

How has social advertising changed during the coronavirus pandemic? Here’s everything you need to know. Read More...

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How companies can elevate the digital customer experience

Case Study How companies can elevate the digital customer experience

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How companies can elevate the digital customer exp...

As the customer journey becomes more complex, it’s important for brands and retailers to deliver the best customer experience. Here are some trends an...

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AI in martech - Five problems it solves for marketers

AI & Automation AI in martech - Five problems it solves for marketers

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AI in martech - Five problems it solves for market...

From scaling personalization to business transformation, we look at five way AI can benefit your marketing technology stack. Read More...

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Three A/B testing tactics to improve your conversion rate

Digital Marketing Three A/B testing tactics to improve your conversion rate

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Three A/B testing tactics to improve your conversi...

Learn how to improve your ecommerce success through A/B testing that will increase your conversion rate and revenue. Read More...

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The impact of native advertising across the consumer journey

Content The impact of native advertising across the consumer journey

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The impact of native advertising across the consum...

Strengthen your advertising with tactics that influence consumer behavior across every stage of the purchase journey. Read More...

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How consumers’ attitudes to advertising changed since COVID-19

Digital Advertising How consumers’ attitudes to advertising changed since COVID-19

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How consumers’ attitudes to advertising changed si...

How much has COVID-19 affected consumers’ behavior? How should advertisers adapt? Unruly's Peer Network briefing has everything you need to know. Read...

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How to improve your digital marketing with competitor analysis

Digital Marketing How to improve your digital marketing with competitor analysis

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How to improve your digital marketing with competi...

Nowadays it’s more important than ever to know how your competitors act to adapt your strategy accordingly. During uncertain times, staying relevant t...

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The latest trends in education demand & student digital engagement

Digital Advertising The latest trends in education demand & student digital engagement

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The latest trends in education demand & student di...

Grow Enrollments' new whitepaper looks at the latest trends in education demand and student digital engagement and what you can learn from them. Read ...

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How to improve your SEO after Google’s spot-zero-termination

Digital Marketing How to improve your SEO after Google’s spot-zero-termination

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How to improve your SEO after Google’s spot-zero-t...

Google has changed SEO and the way featured snippets show up. Here’s how to adjust your SEO strategy. Read More...

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How to set up your Social Media Engagement Checklist

Digital Marketing How to set up your Social Media Engagement Checklist

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How to set up your Social Media Engagement Checkli...

Social media engagement can help you keep your followers interested in your brand. Here’s how to set up an effective engagement checklist. Read More...

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Human connection to shape marketing in 2020, according to Deloitte

Digital Transformation Human connection to shape marketing in 2020, according to Deloitte

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Human connection to shape marketing in 2020, accor...

Emerging technologies are making it more important than ever to put the human at the centre of the next marketing trends. Deloitte explores the key tr...

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Challenges & opportunities for brands to improve their CX in 2020

Brand awareness Challenges & opportunities for brands to improve their CX in 2020

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Challenges & opportunities for brands to improve t...

How can ecommerce brands overcome their marketing challenges to improve their customer experience? Here are the key findings and tactics to consider. ...

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8 tips to speed up WordPress performance

Content 8 tips to speed up WordPress performance

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8 tips to speed up WordPress performance

WordPress speed optimization is critical to higher conversion rate, SEO, and maintaining a successful online presence. Here’s how to achieve it with e...

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Five key social media trends that will shape 2020

Digital Marketing Five key social media trends that will shape 2020

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Five key social media trends that will shape 2020

What does the future hold for social media? Here are the key trends to follow for another successful year in social media marketing for your brand. Re...

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Snapchat bounces back: How are brands marketing on the platform?

Digital Marketing Snapchat bounces back: How are brands marketing on the platform?

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Snapchat bounces back: How are brands marketing on...

Snap's shares are up 150% since last year, and more brands are using the platform. What's next for marketers and marketing strategy on Snapchat? Read ...

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How social media marketing trends affect our martech decisions

Digital Marketing How social media marketing trends affect our martech decisions

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How social media marketing trends affect our marte...

We look back at the top six social media trends from 2019, how they've shaped our martech buying decisions, and what they imply for the future. Read M...

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Instagram video marketing strategy: How to improve based on user behavior

Digital Marketing Instagram video marketing strategy: How to improve based on user behavior

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Instagram video marketing strategy: How to improve...

A new survey reveals user behavior of Instagram users in the US, UK, and France. How can brands shape their IG video marketing strategy accordingly? R...

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Adobe Email Usage Study: "Emailed too often" named most annoying

Digital Marketing Adobe Email Usage Study: "Emailed too often" named most annoying

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Adobe Email Usage Study: "Emailed too often" named...

Adobe's recently released Email Usage Study for 2019 reveals new insights about consumer habits and preferences around receiving marketing emails. Rea...

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The rise of Spotify as an advertising channel

Emerging Technology The rise of Spotify as an advertising channel

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The rise of Spotify as an advertising channel

Spotify brand marketing is turning into a successful strategy for many marketers. Examples of Pepsi and Unilever, and tips for using Spotify for adver...

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The rise of Instagram Stories ads in Q2 2019

Digital Marketing The rise of Instagram Stories ads in Q2 2019

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The rise of Instagram Stories ads in Q2 2019

Spend on Instagram Stories ads has seen the biggest growth in social advertising budgets, doubling since last year, according to Kenshoo's latest repo...

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WhatsApp, Messenger, Facebook were top 3 apps downloaded worldwide in Q2 2019

Emerging Technology WhatsApp, Messenger, Facebook were top 3 apps downloaded worldwide in Q2 2019

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WhatsApp, Messenger, Facebook were top 3 apps down...

App downloads worldwide are up 11% from last year, and Facebook owns the top 3 most popular apps downloaded. What marketers should know on trends in A...

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Voice technology: Why Adobe says marketers should focus on user design

Design Voice technology: Why Adobe says marketers should focus on user design

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Voice technology: Why Adobe says marketers should ...

“Marketers and designers alike need to be targeted in their approach: focusing on their audience’s needs first," says Adobe voice expert Mark Webster,...

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The growth of Amazon Advertising and how it’s linked to Prime Day 2019

Digital Advertising The growth of Amazon Advertising and how it’s linked to Prime Day 2019

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The growth of Amazon Advertising and how it’s link...

Kenshoo found that advertisers spent 3.8X on this year's Prime Day compared to any other day in July, but they also generated 5.8x their usual revenue...

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Amazon Prime Day 2019: Key stats on consumer habits

Digital Marketing Amazon Prime Day 2019: Key stats on consumer habits

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Amazon Prime Day 2019: Key stats on consumer habit...

More than 300 retailers joined Prime Day 2019, and stats show revenue increases both on and off Amazon. What do these insights show us on consumer beh...

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What are the biggest challenges senior marketers face?

Analytics What are the biggest challenges senior marketers face?

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What are the biggest challenges senior marketers f...

A new report looks at the biggest challenges marketers face around data, creativity, new technologies, and how to focus on what matters most. Read Mor...

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