According to IHS, there were 15.4 billion connected devices in 2015, with the number expected to grow to 30.7 billion in 2020 and 75.4 billion in 2025. How can content marketers prepare for the rise of the Internet of Things, and the way that it will change how we create and consume content?
Brands are already exploring the potential of virtual reality to create an immersive marketing experience. Which brands are using VR in their marketing, and how? And more to the point, can they help drive consumers to embrace the technology?
Augmented reality has turned out to be a growing trend in marketing. As retailers experiment with it, can it change the in-store experience?
Facebook has announced that it is planning to withdraw the ability to boost a list of post types from its available ad formats, as they didn’t seem to align with most advertisers' objectives. If you're looking to reconfigure your Facebook advertising strategy, what options remain, and which are the most effective?
A successful content marketing strategy starts with research. Here are four effective research tools that can facilitate your content marketing creation.
The average customer visits dozens of websites in a single session, yet marketers typically only have visibility over one of them: their own. How can you gain a holistic view of everything that your customer is doing online, in order to understand all of the touchpoints that influence their purchase?
Brands are already exploring the potential of virtual reality to create an immersive marketing experience. Which brands are using VR in their marketing, and how? And more to the point, can they help drive consumers to embrace the technology?
ClickZ were at the annual Aviation Festival last week, hearing about how the travel & aviation industries are handling digital disruption. Day 2 kicked off with a keynote panel featuring industry heavyweights from three major airlines – Emirates, JetBlue and Qantas.
