A campaign landing page is at the forefront of your brand's reputation for new customers, but 96% of visitors who go to a website aren't ready to buy. We chatted with Megan James, a clinical psychotherapist and content strategist for MGID, to learn more about how an effective landing page can increase conversions.
Facebook recently announced the introduction of new metrics for its Insights page with the aim of offering improved measurement. We break down how to use these to monitor the success of your Facebook strategy and analyze your brand following on Facebook.
Snapchat recently announced the launch of Snap Map, a new feature that could become very useful among brands looking for new ways to benefit from location marketing.
Facebook has announced the rollout of three more updates designed to target and eliminate clickbait headlines. Here's how to make sure you aren't affected, and maintain your Page's reach in the midst of the changes.
The rise of social media has opened up new opportunities for brands to explore a new method of communicating with their customers. Mary Meeker's Internet Trends Report 2017 looks at how social media has affected customer service.
A campaign landing page is at the forefront of your brand’s reputation for new customers, but 96% of visitors who go to a website aren’t ready to buy. We chatted with Megan James, a clinical psychotherapist and content strategist for MGID, to learn more about how an effective landing page can increase conversions.
A Customer Data Platform (CDP) can help companies unify their data and acquire that single customer view that is so vital to marketing success. But how does a CDP differ from other data management solutions like a Data Management Platform (DMP), and what essential functionality does it need to nail?
It’s a channel with a host of potential benefits, but SMS marketing has fallen out of fashion somewhat recently with marketers in the US and Europe, prompting the question: is SMS still relevant?
This week, Amazon held its third-annual Prime Day, a shopping holiday that the retail giant created and has turned into one of the biggest sales days of the year. But not all retailers were content to sit idly and watch it happen. Here’s how some of them responded.
