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    Articles by: Tereza Litsa
    Explaining all the different attribution models

    Data & Analytics Explaining all the different attribution models

    1w Tereza Litsa
    Facebook and Twitter focus on ad transparency - what does this mean for marketers?

    Marketing Technology Facebook and Twitter focus on ad transparency - what does this mean for marketers?

    1w Tereza Litsa
    IGTV is launched and ready to influence the marketing landscape

    Marketing Technology IGTV is launched and ready to influence the marketing landscape

    3w Tereza Litsa
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    How pixels and tags can help you survive the DoubleClick cookie limitations

    Strategy & Leadership How pixels and tags can help you survive the DoubleClick cookie limitations

    4w Tereza Litsa
    How to measure a multi-channel marketing strategy

    Digital Marketing How to measure a multi-channel marketing strategy

    1m Tereza Litsa
    Analysis of Mary Meeker’s internet trends report 2018 - part 2

    Strategy & Leadership Analysis of Mary Meeker’s internet trends report 2018 - part 2

    1m Tereza Litsa
    Analysis of Mary Meeker’s internet trends report 2018 - part 1

    Analyzing Customer Data Analysis of Mary Meeker’s internet trends report 2018 - part 1

    2m Tereza Litsa
    Is Google taking over the attribution landscape after GDPR?

    Data & Analytics Is Google taking over the attribution landscape after GDPR?

    2m Tereza Litsa
    3 new marketing attribution trends to keep an eye on

    Data & Analytics 3 new marketing attribution trends to keep an eye on

    2m Tereza Litsa
    The rise of Stories and the changing face of social marketing

    Digital Marketing The rise of Stories and the changing face of social marketing

    2m Tereza Litsa
    Four tips to make the most of marketing attribution

    Data-Driven Marketing Four tips to make the most of marketing attribution

    2m Tereza Litsa
    4 questions to answer before picking the right attribution model for your business

    Data & Analytics 4 questions to answer before picking the right attribution model for your business

    3m Tereza Litsa
    How to find the best marketing platform by asking the right questions

    Marketing Technology How to find the best marketing platform by asking the right questions

    3m Tereza Litsa
    What the declining time spent on Facebook means for marketers

    Digital Marketing What the declining time spent on Facebook means for marketers

    3m Tereza Litsa
    The power of real-time attribution in a multi-channel world

    Data & Analytics The power of real-time attribution in a multi-channel world

    3m Tereza Litsa
    How should your business approach content creation?

    Content Marketing How should your business approach content creation?

    3m Tereza Litsa
    How to bring marketing and sales together to optimize the customer experience

    Strategy & Leadership How to bring marketing and sales together to optimize the customer experience

    4m Tereza Litsa
    4 reasons to align your sales and marketing teams

    Strategy & Leadership 4 reasons to align your sales and marketing teams

    4m Tereza Litsa
    Everything you need to know about Account Based Marketing (ABM)

    Strategies Everything you need to know about Account Based Marketing (ABM)

    4m Tereza Litsa
    How to get started with your marketing attribution strategy

    Data & Analytics How to get started with your marketing attribution strategy

    4m Tereza Litsa
    How new technologies will affect your marketing strategy

    Emerging Technology How new technologies will affect your marketing strategy

    4m Tereza Litsa
    New Blockchain MarTech Landscape shows 400% growth in 6 months

    Blockchain New Blockchain MarTech Landscape shows 400% growth in 6 months

    5m Tereza Litsa
    How brands are leveraging the cryptocurrency hype

    Blockchain How brands are leveraging the cryptocurrency hype

    5m Tereza Litsa
    The rise of marketing attribution and the benefits for marketers

    Data-Driven Marketing The rise of marketing attribution and the benefits for marketers

    5m Tereza Litsa
    How brands can leverage Facebook Groups to improve engagement

    Social Media How brands can leverage Facebook Groups to improve engagement

    5m Tereza Litsa
    Brand activism: Why more campaigns focus on social good

    Social Media Marketing Brand activism: Why more campaigns focus on social good

    5m Tereza Litsa
    Seven ways brands can leverage Instagram Stories

    Social Media Marketing Seven ways brands can leverage Instagram Stories

    5m Tereza Litsa
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