Tereza Litsa

Tereza Litsa is a social media manager and trainer at Lightful, helping charities improve their social media skills. She's been working as a freelance writer and strategist for the past six years and is passionate about social media, content marketing, and how new technologies can make our marketing tasks easier.

Making technical-SEO accessible to everyone
Digital Marketing

Making technical-SEO accessible to everyone

3y Tereza Litsa

Making technical-SEO accessible to everyone

Interested in boosting your SEO skills? Ever wondered how technical SEO works? OnCrawl's new guide has got you covered. Read More...

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How to adapt your SEO strategy to navigate through the pandemic
Digital Marketing

How to adapt your SEO strategy to navigate through the pandemic

4y Tereza Litsa

How to adapt your SEO strategy to navigate through...

How can you use SEO to boost your business? Here are some practical tips. Read More...

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Five changes in social advertising for brands during COVID-19
Digital Advertising

Five changes in social advertising for brands during COVID-19

4y Tereza Litsa

Five changes in social advertising for brands duri...

How has social advertising changed during the coronavirus pandemic? Here’s everything you need to know. Read More...

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How companies can elevate the digital customer experience
Case Study

How companies can elevate the digital customer experience

4y Tereza Litsa

How companies can elevate the digital customer exp...

As the customer journey becomes more complex, it’s important for brands and retailers to deliver the best customer experience. Here are some trends an...

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AI in martech - Five problems it solves for marketers
AI & Automation

AI in martech - Five problems it solves for marketers

4y Tereza Litsa

AI in martech - Five problems it solves for market...

From scaling personalization to business transformation, we look at five way AI can benefit your marketing technology stack. Read More...

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Three A/B testing tactics to improve your conversion rate
Digital Marketing

Three A/B testing tactics to improve your conversion rate

4y Tereza Litsa

Three A/B testing tactics to improve your conversi...

Learn how to improve your ecommerce success through A/B testing that will increase your conversion rate and revenue. Read More...

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The impact of native advertising across the consumer journey
Content

The impact of native advertising across the consumer journey

4y Tereza Litsa

The impact of native advertising across the consum...

Strengthen your advertising with tactics that influence consumer behavior across every stage of the purchase journey. Read More...

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How consumers’ attitudes to advertising changed since COVID-19
Digital Advertising

How consumers’ attitudes to advertising changed since COVID-19

4y Tereza Litsa

How consumers’ attitudes to advertising changed si...

How much has COVID-19 affected consumers’ behavior? How should advertisers adapt? Unruly's Peer Network briefing has everything you need to know. Read...

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How to improve your digital marketing with competitor analysis
Digital Marketing

How to improve your digital marketing with competitor analysis

4y Tereza Litsa

How to improve your digital marketing with competi...

Nowadays it’s more important than ever to know how your competitors act to adapt your strategy accordingly. During uncertain times, staying relevant t...

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The latest trends in education demand & student digital engagement
Digital Advertising

The latest trends in education demand & student digital engagement

4y Tereza Litsa

The latest trends in education demand & student di...

Grow Enrollments' new whitepaper looks at the latest trends in education demand and student digital engagement and what you can learn from them. Read ...

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How to improve your SEO after Google’s spot-zero-termination
Digital Marketing

How to improve your SEO after Google’s spot-zero-termination

4y Tereza Litsa

How to improve your SEO after Google’s spot-zero-t...

Google has changed SEO and the way featured snippets show up. Here’s how to adjust your SEO strategy. Read More...

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How to set up your Social Media Engagement Checklist
Digital Marketing

How to set up your Social Media Engagement Checklist

4y Tereza Litsa

How to set up your Social Media Engagement Checkli...

Social media engagement can help you keep your followers interested in your brand. Here’s how to set up an effective engagement checklist. Read More...

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Human connection to shape marketing in 2020, according to Deloitte
Digital Transformation

Human connection to shape marketing in 2020, according to Deloitte

4y Tereza Litsa

Human connection to shape marketing in 2020, accor...

Emerging technologies are making it more important than ever to put the human at the centre of the next marketing trends. Deloitte explores the key tr...

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Challenges & opportunities for brands to improve their CX in 2020
Brand awareness

Challenges & opportunities for brands to improve their CX in 2020

4y Tereza Litsa

Challenges & opportunities for brands to improve t...

How can ecommerce brands overcome their marketing challenges to improve their customer experience? Here are the key findings and tactics to consider. ...

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8 tips to speed up WordPress performance
Content

8 tips to speed up WordPress performance

4y Tereza Litsa

8 tips to speed up WordPress performance

WordPress speed optimization is critical to higher conversion rate, SEO, and maintaining a successful online presence. Here’s how to achieve it with e...

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Five key social media trends that will shape 2020
Digital Marketing

Five key social media trends that will shape 2020

4y Tereza Litsa

Five key social media trends that will shape 2020

What does the future hold for social media? Here are the key trends to follow for another successful year in social media marketing for your brand. Re...

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Snapchat bounces back: How are brands marketing on the platform?
Digital Marketing

Snapchat bounces back: How are brands marketing on the platform?

4y Tereza Litsa

Snapchat bounces back: How are brands marketing on...

Snap's shares are up 150% since last year, and more brands are using the platform. What's next for marketers and marketing strategy on Snapchat? Read ...

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How social media marketing trends affect our martech decisions
Digital Marketing

How social media marketing trends affect our martech decisions

5y Tereza Litsa

How social media marketing trends affect our marte...

We look back at the top six social media trends from 2019, how they've shaped our martech buying decisions, and what they imply for the future. Read M...

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Instagram video marketing strategy: How to improve based on user behavior
Digital Marketing

Instagram video marketing strategy: How to improve based on user behavior

5y Tereza Litsa

Instagram video marketing strategy: How to improve...

A new survey reveals user behavior of Instagram users in the US, UK, and France. How can brands shape their IG video marketing strategy accordingly? R...

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Adobe Email Usage Study: "Emailed too often" named most annoying
Digital Marketing

Adobe Email Usage Study: "Emailed too often" named most annoying

5y Tereza Litsa

Adobe Email Usage Study: "Emailed too often" named...

Adobe's recently released Email Usage Study for 2019 reveals new insights about consumer habits and preferences around receiving marketing emails. Rea...

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The rise of Spotify as an advertising channel
Emerging Technology

The rise of Spotify as an advertising channel

5y Tereza Litsa

The rise of Spotify as an advertising channel

Spotify brand marketing is turning into a successful strategy for many marketers. Examples of Pepsi and Unilever, and tips for using Spotify for adver...

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The rise of Instagram Stories ads in Q2 2019
Digital Marketing

The rise of Instagram Stories ads in Q2 2019

5y Tereza Litsa

The rise of Instagram Stories ads in Q2 2019

Spend on Instagram Stories ads has seen the biggest growth in social advertising budgets, doubling since last year, according to Kenshoo's latest repo...

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WhatsApp, Messenger, Facebook were top 3 apps downloaded worldwide in Q2 2019
Emerging Technology

WhatsApp, Messenger, Facebook were top 3 apps downloaded worldwide in Q2 20...

5y Tereza Litsa

WhatsApp, Messenger, Facebook were top 3 apps down...

App downloads worldwide are up 11% from last year, and Facebook owns the top 3 most popular apps downloaded. What marketers should know on trends in A...

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Voice technology: Why Adobe says marketers should focus on user design
Design

Voice technology: Why Adobe says marketers should focus on user design

5y Tereza Litsa

Voice technology: Why Adobe says marketers should ...

“Marketers and designers alike need to be targeted in their approach: focusing on their audience’s needs first," says Adobe voice expert Mark Webster,...

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The growth of Amazon Advertising and how it’s linked to Prime Day 2019
Digital Advertising

The growth of Amazon Advertising and how it’s linked to Prime Day 2019

5y Tereza Litsa

The growth of Amazon Advertising and how it’s link...

Kenshoo found that advertisers spent 3.8X on this year's Prime Day compared to any other day in July, but they also generated 5.8x their usual revenue...

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Amazon Prime Day 2019: Key stats on consumer habits
Digital Marketing

Amazon Prime Day 2019: Key stats on consumer habits

5y Tereza Litsa

Amazon Prime Day 2019: Key stats on consumer habit...

More than 300 retailers joined Prime Day 2019, and stats show revenue increases both on and off Amazon. What do these insights show us on consumer beh...

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What are the biggest challenges senior marketers face?
Analytics

What are the biggest challenges senior marketers face?

5y Tereza Litsa

What are the biggest challenges senior marketers f...

A new report looks at the biggest challenges marketers face around data, creativity, new technologies, and how to focus on what matters most. Read Mor...

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