At Social Media Week Walter Levitt, chief marketing officer for Comedy Central, shared how the TV network managed to engage with 18-to-34-year-old men...
View articleInstead of talking about famous campaigns from big brands, Jon Haber, co-founder of Giant Spoon, shares two commercials that have never left his mind....
View articleCindy Gustafson, managing director of Invention Studio at Mindshare, shares her thoughts on adaptive marketing and how brands can move at the speed of...
View articleEmail and social media are two efficient channels to assess your customer satisfaction. Read More...
View articleNews of the week features Yahoo’s new digital strategy, Twitter’s improved search capabilities, ComScore’s cross-platform measurement and Kate Middlet...
View articleBuy buttons were a big topic last year while it has not yet taken off. Are buy buttons premature? Read More...
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With Valentine’s Day coming this Sunday, brands and agencies are trying to inspire more emotional consumer responses with love-themed ads. Read More...
View articleA new research from AdMaster shows that three in four mobile users in China planned to celebrate Lunar New Year on social. Read More...
View articleWith the whole country in full Super Bowl swing, Instagram and Twitter get in on the fun. Read More...
View articleThe past month has been filled with big management changes at Twitter, Taco Bell, PayPal, Havas Worldwide, DigitasLBi and Google. Read More...
View articleIt's Facebook’s 12th birthday, and we're celebrating by looking back at the platform’s milestones over the years. Read More...
View articleMake sure you're getting the best return on investment for your content marketing by measuring its performance. Here's how. Read More...
View articleIn spite of a few bad practices, agencies are beefing up their programmatic capabilities by either creating their own trading desks or partnering with...
View articleThis week's digital download includes Facebook’s Q4 2015 earnings, Twitter’s management shakeup, Snapchat’s Super Bowl ad program and IAB’s response t...
View articleNearly every individual has their own personal brand. We looked at the Twitter profiles of four senior marketing executives at different companies, to...
View articleThese six data visualization tools can present your bundles of information in an easy and people-friendly format. Read More...
View articleAmazon has been an ecommerce powerhouse in the West, while its two Asian counterparts – Alibaba in China and Rakuten in Japan – have been ...
View articleNews of the week features YouTube’s two Super Bowl advertising programs, Facebook’s new features, AOL’s identity crisis and ClickZ’s first intelligenc...
View articleOur beginner’s guide to Google Analytics teaches you how to set up an account that is linked to your site and recommends a few basic metrics to look a...
View articleThis week's news includes Twitter’s integration of Periscope, The White House’s new Snapchat account and Uber’s updated API program. Read More...
View articleThanks to HTML5 and other advanced mobile technologies, browser-based apps can now function like native apps and reduce the barrier of downloads. Howe...
View articleAre you well versed in mobile commerce? If not, here are 20 terms explained to help you on your sweet merry way. Read More...
View articleIf your company does not have the budget for Socialbakers or Adobe Social, you may want to take a look at these eight free social media management to...
View articleBy exploring three different approaches to video purpose, marketers can understand how to best employ the right content style to the appropriate brand...
View articleThis week Twitter was riddled with technology innovations at the 2016 International Consumer Electronics Show, as well as discussions on the platform'...
View articleAn analysis of W Hotels’ social performance on Facebook and Twitter reveals many areas that this brand could improve on. Marketers can learn one thing...
View articleBrands and agencies can no longer only focus on mobile Web, because apps are growing rapidly and in-app advertising offers marketers a better opportun...
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