Comedy Central CMO: shareable or die

Conference Coverage Comedy Central CMO: shareable or die

6y Yuyu Chen

Comedy Central CMO: shareable or die

At Social Media Week Walter Levitt, chief marketing officer for Comedy Central, shared how the TV network managed to engage with 18-to-34-year-old men...

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Throwback Thursday: Giant Spoon’s Jon Haber on cheese and dogs

Agency Spotlight Throwback Thursday: Giant Spoon’s Jon Haber on cheese and dogs

6y Yuyu Chen

Throwback Thursday: Giant Spoon’s Jon Haber on che...

Instead of talking about famous campaigns from big brands, Jon Haber, co-founder of Giant Spoon, shares two commercials that have never left his mind....

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Spotlight on Cindy Gustafson: how brands can become more adaptive

Acquisition Spotlight on Cindy Gustafson: how brands can become more adaptive

6y Yuyu Chen

Spotlight on Cindy Gustafson: how brands can becom...

Cindy Gustafson, managing director of Invention Studio at Mindshare, shares her thoughts on adaptive marketing and how brands can move at the speed of...

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How to measure your customer service via email and social media

Analytics How to measure your customer service via email and social media

6y Yuyu Chen

How to measure your customer service via email and...

Email and social media are two efficient channels to assess your customer satisfaction. Read More...

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The digital download: Yahoo axes various content channels and more

Content The digital download: Yahoo axes various content channels and more

6y Yuyu Chen

The digital download: Yahoo axes various content c...

News of the week features Yahoo’s new digital strategy, Twitter’s improved search capabilities, ComScore’s cross-platform measurement and Kate Middlet...

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Why buy buttons haven’t taken off...yet

Social Why buy buttons haven’t taken off...yet

6y Yuyu Chen

Why buy buttons haven’t taken off...yet

Buy buttons were a big topic last year while it has not yet taken off. Are buy buttons premature? Read More...

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Ads of the week: Valentine’s Day edition

Acquisition Ads of the week: Valentine’s Day edition

6y Yuyu Chen

Ads of the week: Valentine’s Day edition

With Valentine’s Day coming this Sunday, brands and agencies are trying to inspire more emotional consumer responses with love-themed ads. Read More...

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Social and mobile payments boom for Chinese Lunar New Year

Ecommerce Social and mobile payments boom for Chinese Lunar New Year

6y Yuyu Chen

Social and mobile payments boom for Chinese Lunar ...

A new research from AdMaster shows that three in four mobile users in China planned to celebrate Lunar New Year on social. Read More...

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The digital download: Instagram ups video ads to 60 secs, Twitter customizes emojis

Media The digital download: Instagram ups video ads to 60 secs, Twitter customizes emojis

6y Yuyu Chen

The digital download: Instagram ups video ads to 6...

With the whole country in full Super Bowl swing, Instagram and Twitter get in on the fun. Read More...

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Digital people on the move: Google's search head retires

Marketing Digital people on the move: Google's search head retires

6y Yuyu Chen

Digital people on the move: Google's search head r...

The past month has been filled with big management changes at Twitter, Taco Bell, PayPal, Havas Worldwide, DigitasLBi and Google. Read More...

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Happy birthday to ya: a look back on 12 years of Facebook

Media Happy birthday to ya: a look back on 12 years of Facebook

6y Yuyu Chen

Happy birthday to ya: a look back on 12 years of F...

It's Facebook’s 12th birthday, and we're celebrating by looking back at the platform’s milestones over the years. Read More...

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A short guide to assessing the ROI of your content marketing

Content A short guide to assessing the ROI of your content marketing

6y Yuyu Chen

A short guide to assessing the ROI of your content...

Make sure you're getting the best return on investment for your content marketing by measuring its performance. Here's how. Read More...

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How well do agencies really understand programmatic?

Automation How well do agencies really understand programmatic?

6y Yuyu Chen

How well do agencies really understand programmati...

In spite of a few bad practices, agencies are beefing up their programmatic capabilities by either creating their own trading desks or partnering with...

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The digital download: Facebook's ad revenue up, while Twitter's management down

Media The digital download: Facebook's ad revenue up, while Twitter's management down

6y Yuyu Chen

The digital download: Facebook's ad revenue up, wh...

This week's digital download includes Facebook’s Q4 2015 earnings, Twitter’s management shakeup, Snapchat’s Super Bowl ad program and IAB’s response t...

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Personal branding lessons from four C-level executives

Social Media Personal branding lessons from four C-level executives

6y Yuyu Chen

Personal branding lessons from four C-level execut...

Nearly every individual has their own personal brand. We looked at the Twitter profiles of four senior marketing executives at different companies, to...

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Six of our favorite data visualization tools

Disruptive MarTech Six of our favorite data visualization tools

6y Yuyu Chen

Six of our favorite data visualization tools

These six data visualization tools can present your bundles of information in an easy and people-friendly format. Read More...

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Amazon, Alibaba and Rakuten: who is winning the global ecommerce game?

Ecommerce Amazon, Alibaba and Rakuten: who is winning the global ecommerce game?

6y Yuyu Chen

Amazon, Alibaba and Rakuten: who is winning the gl...

Amazon has been an ecommerce powerhouse in the West, while its two Asian counterparts – Alibaba in China and Rakuten in Japan – have been ...

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The digital download: YouTube ads go real-time, while Facebook woos publishers

Headline News The digital download: YouTube ads go real-time, while Facebook woos publishers

6y Yuyu Chen

The digital download: YouTube ads go real-time, wh...

News of the week features YouTube’s two Super Bowl advertising programs, Facebook’s new features, AOL’s identity crisis and ClickZ’s first intelligenc...

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An absolute beginner's guide to setting up Google Analytics for your website

Analytics An absolute beginner's guide to setting up Google Analytics for your website

6y Yuyu Chen

An absolute beginner's guide to setting up Google ...

Our beginner’s guide to Google Analytics teaches you how to set up an account that is linked to your site and recommends a few basic metrics to look a...

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The digital download: Periscope in your Tweets and apps in your Uber

Headline News The digital download: Periscope in your Tweets and apps in your Uber

6y Yuyu Chen

The digital download: Periscope in your Tweets and...

This week's news includes Twitter’s integration of Periscope, The White House’s new Snapchat account and Uber’s updated API program. Read More...

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Why e-commerce brands need native apps

Mobile Why e-commerce brands need native apps

6y Yuyu Chen

Why e-commerce brands need native apps

Thanks to HTML5 and other advanced mobile technologies, browser-based apps can now function like native apps and reduce the barrier of downloads. Howe...

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20 mobile commerce terms you may not know, but probably should

Mobile 20 mobile commerce terms you may not know, but probably should

6y Yuyu Chen

20 mobile commerce terms you may not know, but pro...

Are you well versed in mobile commerce? If not, here are 20 terms explained to help you on your sweet merry way. Read More...

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Eight free social media management tools that are easy to use

Analytics Eight free social media management tools that are easy to use

6y Yuyu Chen

Eight free social media management tools that are ...

If your company does not have the budget for Socialbakers or Adobe Social, you may want to take a look at these eight free social media management to...

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How retailers can use video for their e-commerce sites

Video How retailers can use video for their e-commerce sites

6y Yuyu Chen

How retailers can use video for their e-commerce s...

By exploring three different approaches to video purpose, marketers can understand how to best employ the right content style to the appropriate brand...

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Tweets of the week: #CES2016 and #Twitter10K take over

Social Tweets of the week: #CES2016 and #Twitter10K take over

6y Yuyu Chen

Tweets of the week: #CES2016 and #Twitter10K take ...

This week Twitter was riddled with technology innovations at the 2016 International Consumer Electronics Show, as well as discussions on the platform'...

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Why W Hotels is dying a social death on Facebook and Twitter

Social Why W Hotels is dying a social death on Facebook and Twitter

6y Yuyu Chen

Why W Hotels is dying a social death on Facebook a...

An analysis of W Hotels’ social performance on Facebook and Twitter reveals many areas that this brand could improve on. Marketers can learn one thing...

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Why in-app ads may be the future of mobile advertising

Mobile Why in-app ads may be the future of mobile advertising

6y Yuyu Chen

Why in-app ads may be the future of mobile adverti...

Brands and agencies can no longer only focus on mobile Web, because apps are growing rapidly and in-app advertising offers marketers a better opportun...

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