Comedy Central CMO: shareable or die
At Social Media Week Walter Levitt, chief marketing officer for Comedy Central, shared how the TV network managed to engage with 18-to-34-year-old men through shareable content.
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Throwback Thursday: Giant Spoon’s Jon Haber on cheese and dogs
Instead of talking about famous campaigns from big brands, Jon Haber, co-founder of Giant Spoon, shares two commercials that have never left his mind.
Spotlight on Cindy Gustafson: how brands can become more adaptive
Cindy Gustafson, managing director of Invention Studio at Mindshare, shares her thoughts on adaptive marketing and how brands can move at the speed of the culture.
How to measure your customer service via email and social media
Email and social media are two efficient channels to assess your customer satisfaction.
The digital download: Yahoo axes various content channels and more
News of the week features Yahoo’s new digital strategy, Twitter’s improved search capabilities, ComScore’s cross-platform measurement and Kate Middleton’s role of Huffington Post guest editor.
