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Articles by: Yuyu Chen
Comedy Central CMO: shareable or die
Conference Coverage
Comedy Central CMO: shareable or die
5y
Yuyu Chen
Throwback Thursday: Giant Spoon’s Jon Haber on cheese and dogs
Agency Spotlight
Throwback Thursday: Giant Spoon’s Jon Haber on cheese and dogs
5y
Yuyu Chen
Spotlight on Cindy Gustafson: how brands can become more adaptive
Campaigns
Spotlight on Cindy Gustafson: how brands can become more adaptive
5y
Yuyu Chen
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How to measure your customer service via email and social media
Analytics
How to measure your customer service via email and social media
5y
Yuyu Chen
The digital download: Yahoo axes various content channels and more
Content Marketing
The digital download: Yahoo axes various content channels and more
5y
Yuyu Chen
Why buy buttons haven’t taken off...yet
Social
Why buy buttons haven’t taken off...yet
5y
Yuyu Chen
Ads of the week: Valentine’s Day edition
Campaigns
Ads of the week: Valentine’s Day edition
5y
Yuyu Chen
Social and mobile payments boom for Chinese Lunar New Year
Ecommerce
Social and mobile payments boom for Chinese Lunar New Year
5y
Yuyu Chen
The digital download: Instagram ups video ads to 60 secs, Twitter customizes emojis
Media
The digital download: Instagram ups video ads to 60 secs, Twitter customizes emojis
5y
Yuyu Chen
Digital people on the move: Google's search head retires
Marketing
Digital people on the move: Google's search head retires
5y
Yuyu Chen
Happy birthday to ya: a look back on 12 years of Facebook
More News
Happy birthday to ya: a look back on 12 years of Facebook
5y
Yuyu Chen
A short guide to assessing the ROI of your content marketing
Content Marketing
A short guide to assessing the ROI of your content marketing
5y
Yuyu Chen
How well do agencies really understand programmatic?
Insights
How well do agencies really understand programmatic?
5y
Yuyu Chen
The digital download: Facebook's ad revenue up, while Twitter's management down
Media
The digital download: Facebook's ad revenue up, while Twitter's management down
5y
Yuyu Chen
Personal branding lessons from four C-level executives
Social Media
Personal branding lessons from four C-level executives
5y
Yuyu Chen
Six of our favorite data visualization tools
Tools & Technology
Six of our favorite data visualization tools
5y
Yuyu Chen
Amazon, Alibaba and Rakuten: who is winning the global ecommerce game?
Ecommerce
Amazon, Alibaba and Rakuten: who is winning the global ecommerce game?
5y
Yuyu Chen
The digital download: YouTube ads go real-time, while Facebook woos publishers
Headline News
The digital download: YouTube ads go real-time, while Facebook woos publishers
5y
Yuyu Chen
An absolute beginner's guide to setting up Google Analytics for your website
Analytics
An absolute beginner's guide to setting up Google Analytics for your website
5y
Yuyu Chen
The digital download: Periscope in your Tweets and apps in your Uber
Headline News
The digital download: Periscope in your Tweets and apps in your Uber
5y
Yuyu Chen
Why e-commerce brands need native apps
Mobile
Why e-commerce brands need native apps
5y
Yuyu Chen
20 mobile commerce terms you may not know, but probably should
Mobile
20 mobile commerce terms you may not know, but probably should
5y
Yuyu Chen
Eight free social media management tools that are easy to use
Analytics
Eight free social media management tools that are easy to use
5y
Yuyu Chen
How retailers can use video for their e-commerce sites
Video
How retailers can use video for their e-commerce sites
5y
Yuyu Chen
Tweets of the week: #CES2016 and #Twitter10K take over
Social
Tweets of the week: #CES2016 and #Twitter10K take over
5y
Yuyu Chen
Why W Hotels is dying a social death on Facebook and Twitter
Social
Why W Hotels is dying a social death on Facebook and Twitter
5y
Yuyu Chen
Why in-app ads may be the future of mobile advertising
Mobile
Why in-app ads may be the future of mobile advertising
5y
Yuyu Chen
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