Brightcove Launches Japanese Operation

Online video platform Brightcove has launched a majority-owned Japanese subsidiary, branded Brightcove KK, to grant it instant access to the Japanese market.

Headquartered in Tokyo, the Asian offshoot will operate a localized version of Brightcove’s on-demand video platform, offering video distribution and advertising services.

The operation is backed by a $4.9 million investment from four leading Japanese digital media players, including ad network and technology company Cyber Communications Inc. (CCI), content delivery network J-Stream, prominent Japanese agency Dentsu, and information outsourcing company transcosomos.

Publicis also announced this week that it too was branching out further into the Asian market, acquiring Chinese digital agency EmporioAsia, to add to the Yong Yang marketing firm it snapped up last year.

Following its purchase of Digitas in 2006, Publicis also acquired Chinese independent interactive marketing network Communication Central Group (CCG) last year, which it re-branded Digitas Greater China.