The Impact of Google's Gemini AI Search Technology
AI

The Impact of Google's Gemini AI Search Technology

3d Priscilla Soedarpo

The Impact of Google's Gemini AI Search Technology

Google's Gemini AI represents a significant advancement in search technology, featuring multimodal understanding and integration with Google products,...

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Reddit's Digital Advertising Growth Plans
Advertising & Promotion

Reddit's Digital Advertising Growth Plans

5d Priscilla Soedarpo

Reddit's Digital Advertising Growth Plans

Reddit has been actively evolving its ad business to leverage its unique and engaged user communities, recognizing the platform's potential in the dig...

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OpenAI's new ChatGPT-4o
Advanced Email Marketing

OpenAI's new ChatGPT-4o

5d Priscilla Soedarpo

OpenAI's new ChatGPT-4o

OpenAI has introduced ChatGPT-4o (Omni), a cutting-edge AI model capable of understanding and generating content across multiple modalities such as vo...

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OpenAI's Leap into Search
AI

OpenAI's Leap into Search

1w ClickZ

OpenAI's Leap into Search

OpenAI has entered the digital search arena with ambitions to redefine the search experience by leveraging its AI prowess, particularly with ChatGPT, ...

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How to Leverage AI to Strengthen Sales and Marketing Team Alliance
AI

How to Leverage AI to Strengthen Sales and Marketing Team Alliance

2w Priscilla Soedarpo

How to Leverage AI to Strengthen Sales and Marketi...

AI is transforming the sales and marketing field by enhancing customer engagement, personalising experiences, and boosting growth through intelligent ...

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How Brands Are Crafting Personalized Narratives with AI
AI

How Brands Are Crafting Personalized Narratives with AI

3w Priscilla Soedarpo

How Brands Are Crafting Personalized Narratives wi...

AI is revolutionizing brand storytelling, offering personalized experiences and emotional engagement, while brands must balance AI's insights with the...

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Amazon's AI and Advertising Drive Unprecedented Q1 2024 Profit Surge
Advertising & Promotion

Amazon's AI and Advertising Drive Unprecedented Q1 2024 Profit Surge

3w Priscilla Soedarpo

Amazon's AI and Advertising Drive Unprecedented Q1...

In the first quarter of 2024, Amazon reported a substantial profit increase and a notable boost from its AWS cloud-computing division. The company's f...

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Key Takeaways from Google's Measurement & Effectiveness Summit 2024
AI

Key Takeaways from Google's Measurement & Effectiveness Summit 2024

3w Priscilla Soedarpo

Key Takeaways from Google's Measurement & Effectiv...

Google's Measurement & Effectiveness Summit 2024 highlighted themes such as the integration of AI in marketing analytics, the impact of privacy regula...

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How AI Meets New Bulk Email Compliance
AI

How AI Meets New Bulk Email Compliance

3w Priscilla Soedarpo

How AI Meets New Bulk Email Compliance

New regulations in 2024 have introduced strict rules for bulk email senders, focusing on email authentication (SPF, DKIM, DMARC), keeping spam rates l...

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How is AI Changing Conversational Marketing Strategies?
AI

How is AI Changing Conversational Marketing Strategies?

3w Priscilla Soedarpo

How is AI Changing Conversational Marketing Strate...

Conversational marketing has become a key strategy in today's digital world, emphasising real-time, personalised interactions with customers. Current ...

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A Review of GenAI's Impact on Marketing and Sales
AI

A Review of GenAI's Impact on Marketing and Sales

4w Priscilla Soedarpo

A Review of GenAI's Impact on Marketing and Sales

A review of how Generative Artificial Intelligence (GenAI) continue to transform digital marketing and sales processes by enhancing creativity and eff...

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WPP and Google Cloud Forge a Revolutionary Partnership in Marketing
AI

WPP and Google Cloud Forge a Revolutionary Partnership in Marketing

1m ClickZ News Staff

WPP and Google Cloud Forge a Revolutionary Partner...

WPP, a global leader in creative transformation, has partnered with Google Cloud to integrate Google's GenAI capabilities into WPP's marketing operati...

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Google and Reddit Expand Partnership to Enhance Search Capabilities
AI

Google and Reddit Expand Partnership to Enhance Search Capabilities

3m ClickZ News Staff

Google and Reddit Expand Partnership to Enhance Se...

The deal, worth $60 million per year for Reddit, allows Google exclusive access to Reddit's data for use in Search and AI projects. Read More...

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Are human-penned ads still better than AI?
AI

Are human-penned ads still better than AI?

3m ClickZ News Staff

Are human-penned ads still better than AI?

As AI technologies continue to evolve, the synergy between human creativity and artificial intelligence will become increasingly important in crafting...

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Sora has upset the AI-image generation apple cart
AI

Sora has upset the AI-image generation apple cart

3m ClickZ News Staff

Sora has upset the AI-image generation apple cart

With millions in funding secured, Sora signals where exponentially evolving AI aims to take visual media next. Ready to manifest visions at the speed ...

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Digital Marketing Institute Launches New Course to Bridge AI Skills Gap in the Industry
AI

Digital Marketing Institute Launches New Course to Bridge AI Skills Gap in ...

3m Aaran Fronda

Digital Marketing Institute Launches New Course to...

The Digital Marketing Institute launches an AI in Digital Marketing course to address the AI skills gap in the industry, aiming to equip professionals...

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What is holding back AI adoption in marketing?
AI

What is holding back AI adoption in marketing?

3m ClickZ News Staff

What is holding back AI adoption in marketing?

Despite slow adoption, AI's potential in marketing is vast, offering personalized strategies and content creation. However, challenges include talent ...

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Collaboration between Dentsu and AWS to Expand GenAI Advancements for Brand Growth
AI

Collaboration between Dentsu and AWS to Expand GenAI Advancements for Brand...

4m ClickZ News Staff

Collaboration between Dentsu and AWS to Expand Gen...

Dentsu is expanding its AI capabilities using Amazon Web Services tools, enhancing its ability to develop and deploy AI models. This move will provide...

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Unlocking Creativity and Connection: How Coca-Cola Harnessed Generative AI
AI

Unlocking Creativity and Connection: How Coca-Cola Harnessed Generative AI

4m ClickZ News Staff

Unlocking Creativity and Connection: How Coca-Cola...

By embracing AI, empowering creatives, considering ethical implications, and democratizing creativity, marketers can harness the power of AI to enhanc...

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Publicis' Reinvention: Transforming the Future with Generative AI
AI

Publicis' Reinvention: Transforming the Future with Generative AI

4m ClickZ News Staff

Publicis' Reinvention: Transforming the Future wit...

Through strategic acquisitions, Publicis has been able to leverage the wealth of consumer data at it's finger tips by using generative AI Read More...

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Confront the fear and embrace the power of control of AI
AI

Confront the fear and embrace the power of control of AI

12m Peter Prodromou

Confront the fear and embrace the power of control...

It doesn’t kill us – it makes us stronger Read More...

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Examining how AI can improve customer-brand relationships
AI

Examining how AI can improve customer-brand relationships

1y Andrea Sanchez

Examining how AI can improve customer-brand relati...

Learn how AI can help create engaging digital experiences by leveraging users' data, shared by a design strategist and UX researcher Read More...

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ChatGPT beyond the hype: How to use AI models for better email marketing
AI

ChatGPT beyond the hype: How to use AI models for better email marketing

1y Kath Pay

ChatGPT beyond the hype: How to use AI models for ...

International bestselling author, Kath Pay examines ChatGPT's email marketing content capabilities. Read More...

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The age of the prompt: Brand drivers wanted
AI

The age of the prompt: Brand drivers wanted

1y Steve Susi

The age of the prompt: Brand drivers wanted

The rise of Large Language Models (LLMs), such as ChatGPT brings opportunities for creative marketing executives to transform not just their brands bu...

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How to bring AI into your digital marketing strategy
AI

How to bring AI into your digital marketing strategy

2y Benjamin Broomfield

How to bring AI into your digital marketing strate...

"So, for all the digital development over the past twenty years, marketing still has smoke and mirrors to it. It is not always perfectly attributable....

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