Seven reasons tracking calls and conversions from brand keyword terms empowers marketers
Sponsored content in collaboration with Marchex. When it comes to brand keyword bidding, most tests show that it makes sense to bid ... read more
Analytics
Tencent’s Emily Ma on the challenges for marketers in China
Emily Ma, product director of Tencent’s advertising platform products department, was a keynote speaker at ClickZ Live Shanghai where she discussed the ... read more
Seven ways to future-proof your digital strategy
Nurcin Erdogan Loeffler, head of strategy and innovation, Vizeum China, outlines the seven ways businesses can future proof their digital strategies.
What does the modern marketer look like in a multichannel world?
In today's multichannel world how can marketers use data to ensure the experience a customer receives is relevant to them?
14 ways to reduce your site’s bounce rates
I’ve often looked at bounce rates and associated metrics as a way to measure the general stickiness and appeal of a website. ... read more
11 lessons you can learn from your site search data
The terms that customers type into your site search function can help you to gain an understanding of user behaviour and can be used to optimise ... read more
How to create your own segments in Google Analytics
Google Analytics comes with lots of standard reports and settings, but with a little customisation you can extract much more value. One way is ... read more
11 tweets and takeaways from ClickZ Live and Shift San Francisco
Yesterday was the first day of ClickZ Live and Shift San Francisco, an event which attracted more then 500 attendees. It featured speakers from Accenture, ... read more
Five hard-hitting tips for boosting online conversion rates
The web doesn’t have a traffic problem, but it has a conversion problem.
Programmatic advertising: what’s the difference between good and bad data?
Marketers need to know what’s in their data and trim out the filler to provide continuous, data-driven ROI for their brands.
