While investment in display advertising is still widespread, there has been a shift in the way in which traditional display advertising is used by marketers. So what methods are advertisers employing instead?
The use of psychology in marketing and sales is not new, but it may be more useful than ever in an attention economy where time is precious and focus is rare. How can you tap into a demanding consumer to check whether there is an actual interest in your product?
According to a survey conducted as part of OnBrand Magazine's State of Branding Report 2017, marketers are well aware of the new technologies that are expected to be important to their brands in coming years, but the majority aren't rushing to invest in them before they're fully-baked.
Two weeks ago, Foursquare announced what could be the most important component of its data business: the Pilgrim SDK. So what does it do, and what does it mean for location-based marketing?
Combining clickstream data with machine-learning technology, behavioral analytics helps enterprises create a tailored online experience for each visitor to their web or mobile sites.
Video performs better than any other type of content – with better engagement, more memorable adverts, and better recall experienced by viewers. But once you start creating video content, how do you know when it’s been successful?
Podcasts are an up-and-coming, and increasingly popular, audio medium which give advertisers a new means of connecting with a captive audience.
Facebook advertising has come a long way in the past few years, and it provides a highly profitable way for brands either to engage an existing audience or grow new ones.
What does the future of paid search and paid social advertising look like? Last Wednesday, ClickZ sought to answer that question, holding its first Digital Advertising Breakfast in London.
The increased availability of data and analytics to track the customer journey has opened up entire new worlds for marketers.