Content marketing has been widely adopted but how are people measuring whether it works or not? Which metrics should we be looking ... read more
Marketers can begin to work on solutions to achieve new levels of consumer value, satisfaction, and engagement by addressing these three digital dilemmas.
In addition to modifying how tags are managed and where they are placed, you can refine your analytics strategy and improve data collection accuracy by aligning a data layer with the TMS.
When updating and optimizing analytics functions the final product is only as good as the preparation. These insights can help you execute an effective plan prior to code implementation.
Having difficulty determining how to efficiently incorporate real-time data into your business strategy? Here are five ways digital marketers can effectively utilize real-time analytics.
In addition to exhibiting facts and figures, analytical data should communicate a comprehensible narrative. Use these methods to construct a clear story arc within data reports.
Since the best data is your own, you should start by analyzing your owned channels, and then defining conversion and reporting times, and giving all partners measurement tool access.
Modern marketers embrace analytics as critical to their business operations - that's a given.
Data is the heart of market exploration today. Now more than ever before, CMOs have access to petabytes of customer information and dozens of analytics tools. It's this same wealth of information, however, that leaves marketing teams confused.
Since the demand for analytics professionals outweighs the supply, this columnists outlines which roles are best kept in-house and which ones you should outsource.