Stick to Your Story
Analytics

Stick to Your Story

14y Jim Sterne

Stick to Your Story

A look at how people respond to levels of numerical detail vs. emotional pleas. Read More...

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What if the Analyst Ran the Show?
Analytics

What if the Analyst Ran the Show?

14y Jim Sterne

What if the Analyst Ran the Show?

If analysts can deliver on their conversion promises, isn’t it time we put our trust in them? Read More...

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Nonprofits Profit From Web Analytics Volunteers
Analytics

Nonprofits Profit From Web Analytics Volunteers

14y Jim Sterne

Nonprofits Profit From Web Analytics Volunteers

Two nonprofit projects - Analysis Exchange and Web Analytics Without Borders - are clear indicators that Web analytics as an industry is valuable, gro...

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Change the Message for the Medium
Analytics

Change the Message for the Medium

14y Jim Sterne

Change the Message for the Medium

With hundreds of ways to get your message in front of prospective customers, which ones work best for you? Read More...

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Sentimental Journey
Analytics

Sentimental Journey

14y Jim Sterne

Sentimental Journey

You may be comfortable with Web analytics and the customer satisfaction results it provides. But now it's time to dig into the sentiment analysis syst...

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Don't Buy This Book
Analytics

Don't Buy This Book

14y Jim Sterne

Don't Buy This Book

Do you need the new book "Social Media Metrics"? Here are some straightforward facts to help you decide. Read More...

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A Call for Low-Hanging Fish
Analytics

A Call for Low-Hanging Fish

14y Jim Sterne

A Call for Low-Hanging Fish

What types of introductory, test-and-measure, optimization activities would you recommend to a neophyte? We must teach them to fish. Read More...

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Web Metrics Consulting Pyramid
Analytics

Web Metrics Consulting Pyramid

14y Jim Sterne

Web Metrics Consulting Pyramid

It's important to know which types of measurement consultants you should have in your employ. Here's a list of the most important. Read More...

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Being Indispensible by the Numbers
Analytics

Being Indispensible by the Numbers

14y Jim Sterne

Being Indispensible by the Numbers

Analytics can be the key to your career success. Just be sure you follow these tips on how to use them with finesse. Read More...

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It Takes a Village
Analytics

It Takes a Village

14y Jim Sterne

It Takes a Village

What talents are needed to get a company to shift from gut driven to data driven in digital marketing? Read More...

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Understanding Online Marketing Metrics Without the Math
Analytics

Understanding Online Marketing Metrics Without the Math

14y Jim Sterne

Understanding Online Marketing Metrics Without the...

And keeping an eye on the junction of electronic communication (the cool tech stuff), the ability to measure all of it (the analytics stuff), and cust...

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Web Metrics, Proven Methods for Measuring Web Site Success
Analytics

Web Metrics, Proven Methods for Measuring Web Site Success

15y Jim Sterne

Web Metrics, Proven Methods for Measuring Web Site...

Web Metrics looks at the Web as a business tool for communicating with your customers. This book is about measuring those places where the customer an...

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Customer Service on the Internet: Customer Support, Direct Marketing, and Up-Selling, 2nd Edition
Analytics

Customer Service on the Internet: Customer Support, Direct Marketing, and U...

15y Jim Sterne

Customer Service on the Internet: Customer Support...

Peppers & Rogers said they wished they had written the first edition. Now it's time for round two... As businesses have overcome technical, financial,...

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What Makes People Click: Advertising on the Web
Analytics

What Makes People Click: Advertising on the Web

15y Jim Sterne

What Makes People Click: Advertising on the Web

Television, radio and print have all found ways to be successful places for certain types and certain styles of commercials. Now the Web reveals its s...

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Survey: Youth Are Willing Companions to Online Advertisers
Analytics

Survey: Youth Are Willing Companions to Online Advertisers

15y Fred Aun

Survey: Youth Are Willing Companions to Online Adv...

Synovate and Microsoft find 18- to 20-year-olds embrace online branding. Read More...

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