Emily Ma, product director of Tencent’s advertising platform products department, was a keynote speaker at ClickZ Live Shanghai where she discussed the ... read more
Analyzing Customer Data
In today's multichannel world how can marketers use data to ensure the experience a customer receives is relevant to them?
Google Analytics comes with lots of standard reports and settings, but with a little customisation you can extract much more value. One way is ... read more
Marketers need to know what’s in their data and trim out the filler to provide continuous, data-driven ROI for their brands.
American Apparel's chief digital officer discussed the future of retail, the importance of delivering value to the consumer, and strategies for an IoT and omnichannel world.
Every marketer has been sitting with his or her analytics team, reviewing an overwhelming spreadsheet of data points. It tends to hurt ... read more
As I’ve been writing about tools and tactics quite a bit lately, I thought for this month’s column I’d take a step ... read more
If you don’t have a boss that expects you to deliver results reports on your programs today, you will in the future. ... read more
Have we been measuring content the wrong way? Inbar Yagur, Senior Content Strategist at Taboola, gave a talk at the Content Marketing ... read more