Data integration: the key to omnichannel marketing

Analyzing Customer Data Data integration: the key to omnichannel marketing

2m Jeremy Chan

Data integration: the key to omnichannel marketing

Omnichannel marketing presents an opportunity to marketers but requires better use of data Read More...

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Elevating customer experience through AI

Actionable Analysis Elevating customer experience through AI

5m Helen Yu

Elevating customer experience through AI

Here's how you can pair machine learning and AI to transform how your company delivers customer experience and satisfaction Read More...

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How to use contextual customer feedback to become a truly customer-centric organization

Actionable Analysis How to use contextual customer feedback to become a truly customer-centric organization

5m Cyril Coste

How to use contextual customer feedback to become ...

Customers appreciate surveys when there is context but how do you ensure there are no lags and loopholes? Read More...

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The fruits of collaboration: how US retailers are monetizing their data

Advertising & Promotion The fruits of collaboration: how US retailers are monetizing their data

5m Selwyn Parker

The fruits of collaboration: how US retailers are ...

How customer data platforms (CDPs) are proving to be a great value proposition for retailers, enabling better data intelligence and cross-channel mark...

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Behavior changes means new learnings for ecommerce retailers

Analyzing Customer Data Behavior changes means new learnings for ecommerce retailers

9m John Williams

Behavior changes means new learnings for ecommerce...

John Williams, CTO at Amplience discusses how the peak in pandemic reveals new trends in shopping habits that are likely to stick around. Read More...

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The problem of data collection: One in 10 consumers know almost nothing about what’s happening with their data

Analyzing Customer Data The problem of data collection: One in 10 consumers know almost nothing about what’s happening with their data

9m Jacqueline Dooley

The problem of data collection: One in 10 consumer...

Publicis Sapient’s Data Collection & Consent Survey, which questioned 5000 people across five countries, seeks to better understand how consumers feel...

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How well do you really know your customers?

Analyzing Customer Data How well do you really know your customers?

9m Nick Ashmore

How well do you really know your customers?

Marketers have dozens of optimization tools at their disposal. But they’ve forgotten about the most sophisticated one. Read More...

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You’ve collected customer data, now what?

Analyzing Customer Data You’ve collected customer data, now what?

9m Radhakrishnan Rajagopalan

You’ve collected customer data, now what?

Data-driven insights for customer success requires a strategic approach beyond collection. Read More...

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The 3 most destructive mistakes marketers make with intent data

Analytics The 3 most destructive mistakes marketers make with intent data

9m Kirsten Markson

The 3 most destructive mistakes marketers make wit...

Intent Data is all the rage, but without a solid plan, marketers are prone to these pitfalls. Read More...

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Q&A with Kasper Skou, CEO and Co-Founder of Semasio

Analytics Q&A with Kasper Skou, CEO and Co-Founder of Semasio

10m Mahir Prasad

Q&A with Kasper Skou, CEO and Co-Founder of Semasi...

Semasio CEO Kasper Skou, says it’s high time brands look at Facebook and others through their own lens and take back control of their data. Read More...

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Fool’s gold – Leaving behind “match rate” as a success metric for identity

Analytics Fool’s gold – Leaving behind “match rate” as a success metric for identity

11m Gerry Bavaro

Fool’s gold – Leaving behind “match rate” as a suc...

Merkury's Gerry Bavaro discusses how brands and marketers can tackle personalization in marketing and advertising by utilizing a durable and sustainab...

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Against market uncertainties, consumer data is marketers’ secret weapon

Analytics Against market uncertainties, consumer data is marketers’ secret weapon

11m Tina Wilson

Against market uncertainties, consumer data is mar...

Having detailed insights—and the tools that procure them—into changing consumer behaviors is critical for marketers to demonstrate how effective their...

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Customer obsession is no longer an option. It’s an imperative

Analyzing Customer Data Customer obsession is no longer an option. It’s an imperative

11m Toniann Mendelzon

Customer obsession is no longer an option. It’s an...

Your customers are changing, and it’s time to change with them. Here’s why customer obsession must be at the core of your brand. Read More...

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Understand consumers: The link between neuroscience and marketing strategy

Analytics Understand consumers: The link between neuroscience and marketing strategy

11m Lauren Murphy

Understand consumers: The link between neuroscienc...

When trying to understand consumers, it sometimes feels like you need a crystal ball. How do you truly understand the consumer when behaviors and habi...

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Tech Talk with LoyaltyLion: How to find the best loyalty and retention strategies for your brand

Analyzing Customer Data Tech Talk with LoyaltyLion: How to find the best loyalty and retention strategies for your brand

1y Bhavik Soni

Tech Talk with LoyaltyLion: How to find the best l...

Companies complain of their customer churn rate steadily increasing over time, which led to a serious reduction in customer retention. In our latest T...

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Best Practice: Four ways to leverage lifecycle marketing

Analyzing Customer Data Best Practice: Four ways to leverage lifecycle marketing

1y Luke Richards

Best Practice: Four ways to leverage lifecycle mar...

Tracking digital behaviors, defining segments post-acquisition, engaging around your offering, and promoting advocacy all help leverage lifecycle mark...

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The ultimate brand guide to helping consumers achieve data harmony

Analytics The ultimate brand guide to helping consumers achieve data harmony

1y Emily Safian-Demers

The ultimate brand guide to helping consumers achi...

Five imperatives for navigating the future of data Read More...

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Why marketing will improve thanks to the death of third-party cookies

Analyzing Customer Data Why marketing will improve thanks to the death of third-party cookies

1y Alex Yoder

Why marketing will improve thanks to the death of ...

Alex Yoder, EVP of Analytics at Merkle, details why the death of third-party cookies will actually be a good thing for marketers. Read More...

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Scaling ad revenue growth with first-party data expertise

Analyzing Customer Data Scaling ad revenue growth with first-party data expertise

1y Ankit Oberoi

Scaling ad revenue growth with first-party data ex...

As advertisers turn to alternate strategies to replace third-party cookies, AdPushup’s Ankit Oberoi looks at how publishers can use first-party data t...

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First-party data isn’t enough, here is why

Analyzing Customer Data First-party data isn’t enough, here is why

1y Feliks Malts

First-party data isn’t enough, here is why

Much has been made about the slow death of third-party cookies. While marketers reconsider their data acquisition strategies, Feliks Malts, VP Decisio...

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Three factors to consider when choosing a CFM platform

Analytics Three factors to consider when choosing a CFM platform

1y Andrew Park

Three factors to consider when choosing a CFM plat...

Andrew Park, VP of CX Strategy and Enablement at InMoment, shows how to choose a customer feedback management (CFM) platform. Read More...

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The shape of future data privacy regulation is immaterial

Analyzing Customer Data The shape of future data privacy regulation is immaterial

1y Catherine Ballantyne

The shape of future data privacy regulation is imm...

Catherine Ballantyne, Regional Vice President APJ Solutions at Tealium, explains why full disclosure of data practices, along with enhanced controls t...

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New browser policies shift the value to offline data

Analyzing Customer Data New browser policies shift the value to offline data

1y Chris Morse

New browser policies shift the value to offline da...

Alliant's Chris Morse looks at how shifts in privacy and browser policy are taking data that was previously thought too cumbersome - like offline data...

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Get innovation back on track: Why your company should build a “concept car”

Analyzing Customer Data Get innovation back on track: Why your company should build a “concept car”

1y Kevin Mann

Get innovation back on track: Why your company sho...

Kevin Mann, Chief Product Officer at CallRail, shows how marketers can take a page out of the automotive industry to drive innovation in their compani...

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The role of marketers in a post-COVID-19 world

Analyzing Customer Data The role of marketers in a post-COVID-19 world

1y Jacqueline Dooley

The role of marketers in a post-COVID-19 world

Tamara Charm, a Senior Expert at McKinsey & Company, speaks to how marketing leaders can navigate the current crisis and plan ahead for the next norma...

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How COVID-19 is affecting notifications and ads in newsletters

Analytics How COVID-19 is affecting notifications and ads in newsletters

1y Barry Levine

How COVID-19 is affecting notifications and ads in...

We analyze more data about the effect of COVID-19 on consumer behavior, this time for notifications, messaging and ads in email newsletters. Read More...

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3 ways to build personalized connections between a customer and brands

Analytics 3 ways to build personalized connections between a customer and brands

1y Mary Hennen

3 ways to build personalized connections between a...

FullContact's Mary Hennen discusses how marketers can effectively build a personalized connection between the customer and their brands. Read More...

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