Marketers create personas to better understand their target audience and what it looks like. If marketers can understand potential buyer behaviors, and where they spend their time online, then content can be targeted more effectively.
Analyzing Customer Data
When you’re just starting out as a business owner it’s easy to become wrapped up in the seemingly endless number of metrics ... read more
A new report highlights the importance of clean contact data for marketers who want to ensure they are communicating effectively and providing ... read more
Emily Ma, product director of Tencent’s advertising platform products department, was a keynote speaker at ClickZ Live Shanghai where she discussed the ... read more
In today's multichannel world how can marketers use data to ensure the experience a customer receives is relevant to them?
Google Analytics comes with lots of standard reports and settings, but with a little customisation you can extract much more value. One way is ... read more
Marketers need to know what’s in their data and trim out the filler to provide continuous, data-driven ROI for their brands.
American Apparel's chief digital officer discussed the future of retail, the importance of delivering value to the consumer, and strategies for an IoT and omnichannel world.
Every marketer has been sitting with his or her analytics team, reviewing an overwhelming spreadsheet of data points. It tends to hurt ... read more
As I’ve been writing about tools and tactics quite a bit lately, I thought for this month’s column I’d take a step ... read more