Shifting from a B2B to B2C model is a mammoth undertaking, here is how CDP implementation enabled Stanley Black & Decker to understand user engagement...
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View articleBoots, one of the UK’s largest Beauty and Pharmacy retailers, has a rich 170-year history. Their customers have always been at the core of this. The l...
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Exclusive advice from global influencer and CXO leader, Cyril Coste on how to amp up your customer experience (CX) strategy and connect AI with digita...
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View articleHow customer data platforms (CDPs) are proving to be a great value proposition for retailers, enabling better data intelligence and cross-channel mark...
View articleJohn Williams, CTO at Amplience discusses how the peak in pandemic reveals new trends in shopping habits that are likely to stick around. Read More...
View articlePublicis Sapient’s Data Collection & Consent Survey, which questioned 5000 people across five countries, seeks to better understand how consumers feel...
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View articleSemasio CEO Kasper Skou, says it’s high time brands look at Facebook and others through their own lens and take back control of their data. Read More...
View articleMerkury's Gerry Bavaro discusses how brands and marketers can tackle personalization in marketing and advertising by utilizing a durable and sustainab...
View articleHaving detailed insights—and the tools that procure them—into changing consumer behaviors is critical for marketers to demonstrate how effective their...
View articleYour customers are changing, and it’s time to change with them. Here’s why customer obsession must be at the core of your brand. Read More...
View articleWhen trying to understand consumers, it sometimes feels like you need a crystal ball. How do you truly understand the consumer when behaviors and habi...
View articleCompanies complain of their customer churn rate steadily increasing over time, which led to a serious reduction in customer retention. In our latest T...
View articleTracking digital behaviors, defining segments post-acquisition, engaging around your offering, and promoting advocacy all help leverage lifecycle mark...
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View articleAlex Yoder, EVP of Analytics at Merkle, details why the death of third-party cookies will actually be a good thing for marketers. Read More...
View articleAs advertisers turn to alternate strategies to replace third-party cookies, AdPushup’s Ankit Oberoi looks at how publishers can use first-party data t...
View articleMuch has been made about the slow death of third-party cookies. While marketers reconsider their data acquisition strategies, Feliks Malts, VP Decisio...
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