How to Use Intent Data to Grow Your Pipeline
Analyzing Customer Data

How to Use Intent Data to Grow Your Pipeline

1m Alison Murdock, Founder & Chief Marketer, Trusted CMO

How to Use Intent Data to Grow Your Pipeline

Alison Murdock, Founder & Chief Marketer at Trusted CMO, unpacks signals of buying intent in today's digital landscape to help B2B companies grow thei...

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Marketers Struggling to Utilize Customer Data for Personalization Amid Privacy Changes
Analytics

Marketers Struggling to Utilize Customer Data for Personalization Amid Priv...

3m ClickZ News Staff

Marketers Struggling to Utilize Customer Data for ...

Acoustic’s commissioned study finds 75% of marketers say collecting real-time experience data is critical to the business, but less than half are curr...

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Why customer feedback should be any company's guiding compass
Analytics

Why customer feedback should be any company's guiding compass

5m ClickZ News Staff

Why customer feedback should be any company's guid...

Sourcing customer feedback is crucial for business growth, requiring careful planning, timing, audience selection, incentives, and a user-friendly pro...

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Transforming the B2B2C model: Stanley Black & Decker's journey
Analyzing Customer Data

Transforming the B2B2C model: Stanley Black & Decker's journey

12m Team ClickZ

Transforming the B2B2C model: Stanley Black & Deck...

Shifting from a B2B to B2C model is a mammoth undertaking, here is how CDP implementation enabled Stanley Black & Decker to understand user engagement...

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Ray-Ban and AEG's winning formula: Music festivals and data-driven branding
Advertising & Promotion

Ray-Ban and AEG's winning formula: Music festivals and data-driven branding

1y Team ClickZ

Ray-Ban and AEG's winning formula: Music festivals...

How the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...

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The power of audience-led approaches and data-driven insights
Analyzing Customer Data

The power of audience-led approaches and data-driven insights

1y Dipti Kachru

The power of audience-led approaches and data-driv...

Businesses can deliver more value to their customers by taking a audience-led and data-driven approach in order to make informed decisions Read More...

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iOS 14 uncovers measurement vulnerabilities for business
322023

iOS 14 uncovers measurement vulnerabilities for business

1y Jamie Bolton

iOS 14 uncovers measurement vulnerabilities for bu...

How will marketers handle the advertising industry upheaval in regard to data and measurement? Read More...

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CMOs and CIOs: The new growth accelerators
Analyzing Customer Data

CMOs and CIOs: The new growth accelerators

2y Michael Collins

CMOs and CIOs: The new growth accelerators

The formula for mastering customer experiences and driving business growth lies in the hands of this dynamic duo Read More...

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How Walgreens Boots Alliance rebuilt for first party data
Actionable analysis

How Walgreens Boots Alliance rebuilt for first party data

2y Benjamin Broomfield

How Walgreens Boots Alliance rebuilt for first par...

Boots, one of the UK’s largest Beauty and Pharmacy retailers, has a rich 170-year history. Their customers have always been at the core of this. The l...

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Overcoming CX shortfalls across digital channels with (and without!) AI
Actionable Analysis

Overcoming CX shortfalls across digital channels with (and without!) AI

2y Cyril Coste

Overcoming CX shortfalls across digital channels w...

Exclusive advice from global influencer and CXO leader, Cyril Coste on how to amp up your customer experience (CX) strategy and connect AI with digita...

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Data integration: the key to omnichannel marketing
Analytics

Data integration: the key to omnichannel marketing

3y Jeremy Chan

Data integration: the key to omnichannel marketing

Omnichannel marketing presents an opportunity to marketers but requires better use of data Read More...

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Elevating customer experience through AI
Actionable Analysis

Elevating customer experience through AI

3y Helen Yu

Elevating customer experience through AI

Here's how you can pair machine learning and AI to transform how your company delivers customer experience and satisfaction Read More...

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How to use contextual customer feedback to become a truly customer-centric organization
Actionable Analysis

How to use contextual customer feedback to become a truly customer-centric ...

3y Cyril Coste

How to use contextual customer feedback to become ...

Customers appreciate surveys when there is context but how do you ensure there are no lags and loopholes? Read More...

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The fruits of collaboration: how US retailers are monetizing their data
Acquisition

The fruits of collaboration: how US retailers are monetizing their data

3y Selwyn Parker

The fruits of collaboration: how US retailers are ...

How customer data platforms (CDPs) are proving to be a great value proposition for retailers, enabling better data intelligence and cross-channel mark...

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Behavior changes means new learnings for ecommerce retailers
Analyzing Customer Data

Behavior changes means new learnings for ecommerce retailers

3y John Williams

Behavior changes means new learnings for ecommerce...

John Williams, CTO at Amplience discusses how the peak in pandemic reveals new trends in shopping habits that are likely to stick around. Read More...

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The problem of data collection: One in 10 consumers know almost nothing about what’s happening with their data
Analytics

The problem of data collection: One in 10 consumers know almost nothing abo...

3y Jacqueline Dooley

The problem of data collection: One in 10 consumer...

Publicis Sapient’s Data Collection & Consent Survey, which questioned 5000 people across five countries, seeks to better understand how consumers feel...

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How well do you really know your customers?
Analyzing Customer Data

How well do you really know your customers?

3y Nick Ashmore

How well do you really know your customers?

Marketers have dozens of optimization tools at their disposal. But they’ve forgotten about the most sophisticated one. Read More...

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You’ve collected customer data, now what?
Analytics

You’ve collected customer data, now what?

4y Radhakrishnan Rajagopalan

You’ve collected customer data, now what?

Data-driven insights for customer success requires a strategic approach beyond collection. Read More...

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The 3 most destructive mistakes marketers make with intent data
Analytics

The 3 most destructive mistakes marketers make with intent data

4y Kirsten Markson

The 3 most destructive mistakes marketers make wit...

Intent Data is all the rage, but without a solid plan, marketers are prone to these pitfalls. Read More...

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Q&A with Kasper Skou, CEO and Co-Founder of Semasio
Analytics

Q&A with Kasper Skou, CEO and Co-Founder of Semasio

4y Mahir Prasad

Q&A with Kasper Skou, CEO and Co-Founder of Semasi...

Semasio CEO Kasper Skou, says it’s high time brands look at Facebook and others through their own lens and take back control of their data. Read More...

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Fool’s gold – Leaving behind “match rate” as a success metric for identity
Analytics

Fool’s gold – Leaving behind “match rate” as a success metric for identity

4y Gerry Bavaro

Fool’s gold – Leaving behind “match rate” as a suc...

Merkury's Gerry Bavaro discusses how brands and marketers can tackle personalization in marketing and advertising by utilizing a durable and sustainab...

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Against market uncertainties, consumer data is marketers’ secret weapon
Analytics

Against market uncertainties, consumer data is marketers’ secret weapon

4y Tina Wilson

Against market uncertainties, consumer data is mar...

Having detailed insights—and the tools that procure them—into changing consumer behaviors is critical for marketers to demonstrate how effective their...

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Customer obsession is no longer an option. It’s an imperative
Analyzing Customer Data

Customer obsession is no longer an option. It’s an imperative

4y Toniann Mendelzon

Customer obsession is no longer an option. It’s an...

Your customers are changing, and it’s time to change with them. Here’s why customer obsession must be at the core of your brand. Read More...

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Understand consumers: The link between neuroscience and marketing strategy
Analytics

Understand consumers: The link between neuroscience and marketing strategy

4y Lauren Murphy

Understand consumers: The link between neuroscienc...

When trying to understand consumers, it sometimes feels like you need a crystal ball. How do you truly understand the consumer when behaviors and habi...

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Tech Talk with LoyaltyLion: How to find the best loyalty and retention strategies for your brand
Analyzing Customer Data

Tech Talk with LoyaltyLion: How to find the best loyalty and retention stra...

4y Bhavik Soni

Tech Talk with LoyaltyLion: How to find the best l...

Companies complain of their customer churn rate steadily increasing over time, which led to a serious reduction in customer retention. In our latest T...

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Best Practice: Four ways to leverage lifecycle marketing
Analytics

Best Practice: Four ways to leverage lifecycle marketing

4y Luke Richards

Best Practice: Four ways to leverage lifecycle mar...

Tracking digital behaviors, defining segments post-acquisition, engaging around your offering, and promoting advocacy all help leverage lifecycle mark...

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The ultimate brand guide to helping consumers achieve data harmony
Analytics

The ultimate brand guide to helping consumers achieve data harmony

4y Emily Safian-Demers

The ultimate brand guide to helping consumers achi...

Five imperatives for navigating the future of data Read More...

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