A new study from Origami Logic highlights how much marketers struggle with cross-channel measurement. How can they make data less overwhelming?
The convergence of advertising and marketing technologies is increasing the way data can be used to improve the efficiency of display ads.
Improve the conversion rate of your ads and maximize profits without draining your entire ad budget.
Here's how digital marketers can configure audience segments based on collected behavioral data from analytics to effectively retarget consumers and yield more conversions.
It's a common practice in China for businesses to have multiple websites – one for desktop users, and another for mobile users. Here are analytics tools for overcoming this issue.
Spotify recently bought an analytics platform to quickly stay competitive after Apple got some brand good will at the hands of Taylor Swift.
Because of limitations within text-based monitoring and analytics platforms, convergence analytics are able to eliminate blind spots more quickly.
As technology advances, more and more things in our daily lives will be just a push-button order away. Should the convergence of data and intelligence services be one of them?
There are many solutions on the market for multichannel analytics, but most have their issues. Here is a look at some of the most common problems.