The growing culture of marketing experimentation

Analytics The growing culture of marketing experimentation

4y Nick Stoltz

The growing culture of marketing experimentation

Marketers are turning to new methods to analyze the effectiveness of their campaigns, and they are getting more accurate results more quickly with inc...

View article
Study: Marketers are clueless on cross-channel measurement

Study: Marketers are clueless on cross-channel measurement

8y Mike O'Brien

Study: Marketers are clueless on cross-channel mea...

A new study from Origami Logic highlights how much marketers struggle with cross-channel measurement. How can they make data less overwhelming? Read M...

View article
Blenheim Chalcot acquires analytics firm iJento

Blenheim Chalcot acquires analytics firm iJento

8y Graham Charlton

Blenheim Chalcot acquires analytics firm iJento

Last week, Blenheim Chalcot announced the acquisition of customer journey analytics firm iJento. I’ve been talking to Jonathan Attwood, CEO of f...

View article
Get the latest analysis and reports delivered to your inbox daily
How to use data from ad tech and martech for display ads

How to use data from ad tech and martech for display ads

8y Ohad Hecht

How to use data from ad tech and martech for displ...

The convergence of advertising and marketing technologies is increasing the way data can be used to improve the efficiency of display ads. Read More...

View article
Five ways to boost your conversion rate without wasting ad budget

Five ways to boost your conversion rate without wasting ad budget

8y Tim Nichols

Five ways to boost your conversion rate without wa...

Improve the conversion rate of your ads and maximize profits without draining your entire ad budget. Read More...

View article
How to make data actionable by using segments

How to make data actionable by using segments

8y Andrew Edwards

How to make data actionable by using segments

Here's how digital marketers can configure audience segments based on collected behavioral data from analytics to effectively retarget consumers and y...

View article
Cross-Device Data Analytics for Chinese Websites

Cross-Device Data Analytics for Chinese Websites

9y Gordon Choi

Cross-Device Data Analytics for Chinese Websites

It's a common practice in China for businesses to have multiple websites – one for desktop users, and another for mobile users. Here are analytics too...

View article
Big Analytics, Good Will and 'The Queen of the Internet'

Big Analytics, Good Will and 'The Queen of the Internet'

9y Marshall Sponder

Big Analytics, Good Will and 'The Queen of the Int...

Spotify recently bought an analytics platform to quickly stay competitive after Apple got some brand good will at the hands of Taylor Swift. Read More...

View article
Convergence Analytics Battle Brand Blind Spots on Social Media

Convergence Analytics Battle Brand Blind Spots on Social Media

9y Marshall Sponder

Convergence Analytics Battle Brand Blind Spots on ...

Because of limitations within text-based monitoring and analytics platforms, convergence analytics are able to eliminate blind spots more quickly. Rea...

View article
Can and Should Convergence Be 'Uberized'?

Can and Should Convergence Be 'Uberized'?

9y Marshall Sponder

Can and Should Convergence Be 'Uberized'?

As technology advances, more and more things in our daily lives will be just a push-button order away. Should the convergence of data and intelligence...

View article
3 Challenges in Multichannel Analytics

3 Challenges in Multichannel Analytics

9y Andrew Edwards

3 Challenges in Multichannel Analytics

There are many solutions on the market for multichannel analytics, but most have their issues. Here is a look at some of the most common problems. Rea...

View article
The Meanings of Convergence

The Meanings of Convergence

9y Marshall Sponder

The Meanings of Convergence

Convergence is becoming more prevalent in the marketing landscape, but it's hard to have a meaningful conversation about convergence unless we attempt...

View article
Black Box vs. Tool Box Analytics in Digital Media

Black Box vs. Tool Box Analytics in Digital Media

9y Andrew Edwards

Black Box vs. Tool Box Analytics in Digital Media

As the digital TV industry continues to evolve, so must the metrics used to measure its success. Read More...

View article
Can Convergence Analytics Become Popular?

Can Convergence Analytics Become Popular?

9y Marshall Sponder

Can Convergence Analytics Become Popular?

What is standing in the way of convergence analytics gaining popularity in the way that Web analytics, and specifically Google Analytics, has? Read Mo...

View article
Enter the New Year With Convergence Analytics

Enter the New Year With Convergence Analytics

9y Marshall Sponder

Enter the New Year With Convergence Analytics

There will be lots of changes coming to the convergence space in the next year. Here's a look at what's in store and what this may mean for marketers....

View article
University Education: Convergence Analytics and the Internet of Everything

University Education: Convergence Analytics and the Internet of Everything

9y Rand Schulman

University Education: Convergence Analytics and th...

There's a growing imbalance between the skills taught in university classrooms and the skills needed and looked for in real-world jobs. What can we do...

View article
Enrich Your Data to Increase Converged Analytics Effectiveness

Enrich Your Data to Increase Converged Analytics Effectiveness

9y Marshall Sponder

Enrich Your Data to Increase Converged Analytics E...

Organizations that strive to be "data-driven," such as the Metropolitan Museum of Art, need to find the best ways to interpret their data gleaned from...

View article
The Convergence Assessment

The Convergence Assessment

9y Marshall Sponder

The Convergence Assessment

Creating visualizations of the data you collect can be helpful, but you need to create a framework for goal measurement first. Read More...

View article
Yes It’s True: Television Rules the Ad Waves

Yes It’s True: Television Rules the Ad Waves

9y Andrew Edwards

Yes It’s True: Television Rules the Ad Waves

Even though we have reportedly "stopped watching TV," the majority of ad dollars are still spent on television ads. Is it because no one can stand Int...

View article
Is an Analytics Cloud for Salesforce Enough?

Is an Analytics Cloud for Salesforce Enough?

9y Rand Schulman

Is an Analytics Cloud for Salesforce Enough?

As rumors swirl about a Salesforce Analytics Cloud product, what will this mean for the digital marketing ecosystem? What analytics players will be af...

View article
Could the "Analytics Oracle" Be the Next Evolution of Convergence Analytics?

Could the "Analytics Oracle" Be the Next Evolution of Convergence Analytics?

9y Marshall Sponder

Could the "Analytics Oracle" Be the Next Evolution...

A new ascendance of smart platforms that clean and converge data sets, while also answering questions, could change the convergence analytics landscap...

View article
Convergence Analytics in Action

Convergence Analytics in Action

10y Pelin Thorogood

Convergence Analytics in Action

As is evident from the guest lists at industry conferences across the country, business intelligence (BI) and marketing analytics are converging. What...

View article
Convergence Analytics and the 2014 Gartner Hype Cycle

Convergence Analytics and the 2014 Gartner Hype Cycle

10y Marshall Sponder

Convergence Analytics and the 2014 Gartner Hype Cy...

A look at this year's Gartner Hype Cycle report, and a deep dive into what its results mean for digital marketers in terms of convergence analytics. R...

View article
RelateIQ – Tinder for Sales Reps Looking to Hook Up?

RelateIQ – Tinder for Sales Reps Looking to Hook Up?

10y Rand Schulman

RelateIQ – Tinder for Sales Reps Looking to Hook U...

Salesforces' recent acquisition of RelateIQ signals the start of a new wave of data science and sales convergence. How will other players in the indus...

View article
Connecting Data With the Analytics Selfie

Connecting Data With the Analytics Selfie

10y Marshall Sponder

Connecting Data With the Analytics Selfie

Introducing the Analytics Selfie, a new way to use data to inform your decision-making in the marketing ecosystem. Here are some tips for using this t...

View article
Just How Big Is the Big Data Market?

Just How Big Is the Big Data Market?

10y Rand Schulman

Just How Big Is the Big Data Market?

Based off various reports and analytics, here is a deep dive into the Big Data marketplace and a look at what analysts are predicting for the future. ...

View article
Staying in the Watchtower - Knowing When and Where to Converge

Staying in the Watchtower - Knowing When and Where to Converge

10y Marshall Sponder

Staying in the Watchtower - Knowing When and Where...

Convergence is a great tool for many businesses, but it's important to know when and where you should converge, and it can require a broader level of ...

View article
1 2 3