The growing culture of marketing experimentation

Actionable Analysis The growing culture of marketing experimentation

1y Nick Stoltz

The growing culture of marketing experimentation

Marketers are turning to new methods to analyze the effectiveness of their campaigns, and they are getting more accurate results more quickly with inc...

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Study: Marketers are clueless on cross-channel measurement

Ad Industry Metrics Study: Marketers are clueless on cross-channel measurement

6y Mike O'Brien

Study: Marketers are clueless on cross-channel mea...

A new study from Origami Logic highlights how much marketers struggle with cross-channel measurement. How can they make data less overwhelming? Read M...

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Blenheim Chalcot acquires analytics firm iJento

Acquisition Blenheim Chalcot acquires analytics firm iJento

6y Graham Charlton

Blenheim Chalcot acquires analytics firm iJento

Last week, Blenheim Chalcot announced the acquisition of customer journey analytics firm iJento. I’ve been talking to Jonathan Attwood, CEO of f...

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How to use data from ad tech and martech for display ads

Analytics How to use data from ad tech and martech for display ads

6y Ohad Hecht

How to use data from ad tech and martech for displ...

The convergence of advertising and marketing technologies is increasing the way data can be used to improve the efficiency of display ads. Read More...

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Five ways to boost your conversion rate without wasting ad budget

Acquisition Five ways to boost your conversion rate without wasting ad budget

6y Tim Nichols

Five ways to boost your conversion rate without wa...

Improve the conversion rate of your ads and maximize profits without draining your entire ad budget. Read More...

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How to make data actionable by using segments

Analytics How to make data actionable by using segments

6y Andrew Edwards

How to make data actionable by using segments

Here's how digital marketers can configure audience segments based on collected behavioral data from analytics to effectively retarget consumers and y...

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Cross-Device Data Analytics for Chinese Websites

Analytics Cross-Device Data Analytics for Chinese Websites

6y Gordon Choi

Cross-Device Data Analytics for Chinese Websites

It's a common practice in China for businesses to have multiple websites – one for desktop users, and another for mobile users. Here are analytics too...

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Big Analytics, Good Will and 'The Queen of the Internet'

Analytics Big Analytics, Good Will and 'The Queen of the Internet'

6y Marshall Sponder

Big Analytics, Good Will and 'The Queen of the Int...

Spotify recently bought an analytics platform to quickly stay competitive after Apple got some brand good will at the hands of Taylor Swift. Read More...

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Convergence Analytics Battle Brand Blind Spots on Social Media

Analytics Convergence Analytics Battle Brand Blind Spots on Social Media

6y Marshall Sponder

Convergence Analytics Battle Brand Blind Spots on ...

Because of limitations within text-based monitoring and analytics platforms, convergence analytics are able to eliminate blind spots more quickly. Rea...

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Can and Should Convergence Be 'Uberized'?

Analytics Can and Should Convergence Be 'Uberized'?

6y Marshall Sponder

Can and Should Convergence Be 'Uberized'?

As technology advances, more and more things in our daily lives will be just a push-button order away. Should the convergence of data and intelligence...

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3 Challenges in Multichannel Analytics

Analytics 3 Challenges in Multichannel Analytics

7y Andrew Edwards

3 Challenges in Multichannel Analytics

There are many solutions on the market for multichannel analytics, but most have their issues. Here is a look at some of the most common problems. Rea...

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The Meanings of Convergence

Analytics The Meanings of Convergence

7y Marshall Sponder

The Meanings of Convergence

Convergence is becoming more prevalent in the marketing landscape, but it's hard to have a meaningful conversation about convergence unless we attempt...

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Black Box vs. Tool Box Analytics in Digital Media

Analytics Black Box vs. Tool Box Analytics in Digital Media

7y Andrew Edwards

Black Box vs. Tool Box Analytics in Digital Media

As the digital TV industry continues to evolve, so must the metrics used to measure its success. Read More...

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Can Convergence Analytics Become Popular?

Analytics Can Convergence Analytics Become Popular?

7y Marshall Sponder

Can Convergence Analytics Become Popular?

What is standing in the way of convergence analytics gaining popularity in the way that Web analytics, and specifically Google Analytics, has? Read Mo...

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Enter the New Year With Convergence Analytics

Analytics Enter the New Year With Convergence Analytics

7y Marshall Sponder

Enter the New Year With Convergence Analytics

There will be lots of changes coming to the convergence space in the next year. Here's a look at what's in store and what this may mean for marketers....

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University Education: Convergence Analytics and the Internet of Everything

Analytics University Education: Convergence Analytics and the Internet of Everything

7y Rand Schulman

University Education: Convergence Analytics and th...

There's a growing imbalance between the skills taught in university classrooms and the skills needed and looked for in real-world jobs. What can we do...

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Enrich Your Data to Increase Converged Analytics Effectiveness

Analytics Enrich Your Data to Increase Converged Analytics Effectiveness

7y Marshall Sponder

Enrich Your Data to Increase Converged Analytics E...

Organizations that strive to be "data-driven," such as the Metropolitan Museum of Art, need to find the best ways to interpret their data gleaned from...

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The Convergence Assessment

Analytics The Convergence Assessment

7y Marshall Sponder

The Convergence Assessment

Creating visualizations of the data you collect can be helpful, but you need to create a framework for goal measurement first. Read More...

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Yes It’s True: Television Rules the Ad Waves

Analytics Yes It’s True: Television Rules the Ad Waves

7y Andrew Edwards

Yes It’s True: Television Rules the Ad Waves

Even though we have reportedly "stopped watching TV," the majority of ad dollars are still spent on television ads. Is it because no one can stand Int...

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Is an Analytics Cloud for Salesforce Enough?

Analytics Is an Analytics Cloud for Salesforce Enough?

7y Rand Schulman

Is an Analytics Cloud for Salesforce Enough?

As rumors swirl about a Salesforce Analytics Cloud product, what will this mean for the digital marketing ecosystem? What analytics players will be af...

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Could the "Analytics Oracle" Be the Next Evolution of Convergence Analytics?

Analytics Could the "Analytics Oracle" Be the Next Evolution of Convergence Analytics?

7y Marshall Sponder

Could the "Analytics Oracle" Be the Next Evolution...

A new ascendance of smart platforms that clean and converge data sets, while also answering questions, could change the convergence analytics landscap...

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Convergence Analytics in Action

Analytics Convergence Analytics in Action

7y Pelin Thorogood

Convergence Analytics in Action

As is evident from the guest lists at industry conferences across the country, business intelligence (BI) and marketing analytics are converging. What...

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Convergence Analytics and the 2014 Gartner Hype Cycle

Analytics Convergence Analytics and the 2014 Gartner Hype Cycle

7y Marshall Sponder

Convergence Analytics and the 2014 Gartner Hype Cy...

A look at this year's Gartner Hype Cycle report, and a deep dive into what its results mean for digital marketers in terms of convergence analytics. R...

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RelateIQ – Tinder for Sales Reps Looking to Hook Up?

Analytics RelateIQ – Tinder for Sales Reps Looking to Hook Up?

7y Rand Schulman

RelateIQ – Tinder for Sales Reps Looking to Hook U...

Salesforces' recent acquisition of RelateIQ signals the start of a new wave of data science and sales convergence. How will other players in the indus...

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Connecting Data With the Analytics Selfie

Analytics Connecting Data With the Analytics Selfie

7y Marshall Sponder

Connecting Data With the Analytics Selfie

Introducing the Analytics Selfie, a new way to use data to inform your decision-making in the marketing ecosystem. Here are some tips for using this t...

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Just How Big Is the Big Data Market?

Analytics Just How Big Is the Big Data Market?

7y Rand Schulman

Just How Big Is the Big Data Market?

Based off various reports and analytics, here is a deep dive into the Big Data marketplace and a look at what analysts are predicting for the future. ...

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Staying in the Watchtower - Knowing When and Where to Converge

Analytics Staying in the Watchtower - Knowing When and Where to Converge

7y Marshall Sponder

Staying in the Watchtower - Knowing When and Where...

Convergence is a great tool for many businesses, but it's important to know when and where you should converge, and it can require a broader level of ...

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