Product recommendations are not “one size fits all”

Commerce & Sales Product recommendations are not “one size fits all”

3m Jeremy Chan

Product recommendations are not “one size fits all...

A good customer experience provides differentiation for ecommerce as traditional shops reopen Read More...

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If you want sellers to sell more, embrace AI

AI & Automation If you want sellers to sell more, embrace AI

5m Kayleigh Halko

If you want sellers to sell more, embrace AI

Oracle CX Sales Strategist, Kayleigh Halko highlights how today’s CRM isn’t cutting it for sellers and why AI needs to be injected to help give intell...

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The fruits of collaboration: how US retailers are monetizing their data

Advertising & Promotion The fruits of collaboration: how US retailers are monetizing their data

5m Selwyn Parker

The fruits of collaboration: how US retailers are ...

How customer data platforms (CDPs) are proving to be a great value proposition for retailers, enabling better data intelligence and cross-channel mark...

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Social Listening: New report uncovers missed opportunities for PR professionals

Analytics Social Listening: New report uncovers missed opportunities for PR professionals

1y Luke Richards

Social Listening: New report uncovers missed oppor...

A new report from Talkwalker highlights that PR today is increasingly digital and social. But there are many opportunities for marcomms professionals ...

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The path to owning influencer marketing in 2020 is just 6 steps

Analytics The path to owning influencer marketing in 2020 is just 6 steps

2y Luke Richards

The path to owning influencer marketing in 2020 is...

Linqia playbook suggests always-on approach to influencer marketing, backed up with solid analytics, as the way forward. Read More...

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Report: ABM is moving into a more mature phase

Analytics Report: ABM is moving into a more mature phase

2y Barry Levine

Report: ABM is moving into a more mature phase

21% expected increase in current ABM budgets demonstrate it is now a mainstream B2B technology. Read More...

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Three ways to use predictive analytics to grow your business

Analytics Three ways to use predictive analytics to grow your business

2y Adriana Lynch

Three ways to use predictive analytics to grow you...

Chief Outsiders' CMO Adriana Lynch, looks at some of the key predictive tools and how they can be deployed to help your business. Read More...

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The creative’s critical role in online-to-offline customer experiences

Conversion & ROI The creative’s critical role in online-to-offline customer experiences

2y Ashley Still

The creative’s critical role in online-to-offline ...

Adobe's VP of Creative Cloud talks about using data to drive empathy, design, and successful customer experience, when moving from a tactile brick-and...

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Influencer marketing: Eight tools to identify, track and analyze your brand's next biggest fan

Content Influencer marketing: Eight tools to identify, track and analyze your brand's next biggest fan

4y Tereza Litsa

Influencer marketing: Eight tools to identify, tra...

Eight tools to create a successful influencer marketing campaign Read More...

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Tools and tips for calculating the ROI of social media

Conversion & ROI Tools and tips for calculating the ROI of social media

4y Clark Boyd

Tools and tips for calculating the ROI of social m...

Marketers tend to go where their target audience is. There are 2.8 billion active social media users globally in 2017, an increase of 21% on 2016̵...

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The 'must-knows' on how to achieve a data-driven attribution model

Analyzing Customer Data The 'must-knows' on how to achieve a data-driven attribution model

4y Sam Carter

The 'must-knows' on how to achieve a data-driven a...

With the increasing complexity of the customer journey, traditional single-touch attribution models are no longer sufficient. In this article, I'll lo...

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The top 7 barriers to attribution and how to overcome them

Analyzing Customer Data The top 7 barriers to attribution and how to overcome them

4y Sam Carter

The top 7 barriers to attribution and how to overc...

A recent article by Martech Advisor stated that ‘In 2017, organizations will realize that attribution is not the panacea to their measurement problems...

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The challenges of attribution: Which channel produces the highest ROI?

Analyzing Customer Data The challenges of attribution: Which channel produces the highest ROI?

4y Sam Carter

The challenges of attribution: Which channel produ...

The consumers’ path to purchase has grown increasingly complex, with the vast majority of touchpoints occurring over multiple sessions and multiple ma...

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Four takeaways from the Mastering the Art of Data-Driven Attribution webinar

Analyzing Customer Data Four takeaways from the Mastering the Art of Data-Driven Attribution webinar

4y Linus Gregoriadis

Four takeaways from the Mastering the Art of Data-...

ClickZ’s recent webinar on Mastering the Art of Data-Driven Attribution was a great reminder of the opportunities available for companies to make stri...

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The psychology of numbers and how they drive conversions

Analytics The psychology of numbers and how they drive conversions

5y Tereza Litsa

The psychology of numbers and how they drive conve...

The use of psychology in marketing and sales is not new, but it may be more useful than ever in an attention economy where time is precious and focus ...

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Q&A: Fospha's Sam Carter on how to own your customer journey with data analytics

Analytics Q&A: Fospha's Sam Carter on how to own your customer journey with data analytics

5y ClickZ

Q&A: Fospha's Sam Carter on how to own your cu...

The increased availability of data and analytics to track the customer journey has opened up entire new worlds for marketers. Read More...

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Q&A: ReachMobi’s CEO Matt Hoggatt on turning website visitors to subscribers

Analytics Q&A: ReachMobi’s CEO Matt Hoggatt on turning website visitors to subscribers

5y Leonie Mercedes

Q&A: ReachMobi’s CEO Matt Hoggatt on turning w...

According to Matt Hoggatt, CEO of mobile audience network ReachMobi, there are rich opportunities in the realm of mobile web, if only mobile companies...

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Data-driven attribution: the cure for discount code abuse?

Actionable Analysis Data-driven attribution: the cure for discount code abuse?

5y Chris Camps

Data-driven attribution: the cure for discount cod...

When measuring the effectiveness of discount codes, retailers often get it wrong. In this article, we'll look at how data-driven attribution can help ...

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Insurers starting to get to grips with online conversion and complex forms

Conversion & ROI Insurers starting to get to grips with online conversion and complex forms

5y Jonathan Attwood

Insurers starting to get to grips with online conv...

Insurers went online a long time ago, but one of the major challenges has been creating an online experience that can handle the relatively complex in...

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10 marketing metrics to master for first-time startup owners

Analytics 10 marketing metrics to master for first-time startup owners

5y Amanda DiSilvestro

10 marketing metrics to master for first-time star...

When you’re just starting out as a business owner it’s easy to become wrapped up in the seemingly endless number of metrics you *need* to pay attentio...

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How to report on your true mobile CPA

Analytics How to report on your true mobile CPA

5y Kelley Schultz

How to report on your true mobile CPA

As consumers continue to move away from their desktops and spend more time on their smartphones and mobile devices, marketers too need to shift their ...

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Do the world’s top restaurant websites have the mobile ingredients right?

Conversion & ROI Do the world’s top restaurant websites have the mobile ingredients right?

5y Andy Favell

Do the world’s top restaurant websites have the mo...

All restauranteurs have plenty to learn from a gastronomic tour of top chef’s mobile sites. Read More...

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Seven reasons tracking calls and conversions from brand keyword terms empowers marketers

Conversion & ROI Seven reasons tracking calls and conversions from brand keyword terms empowers marketers

5y Kevin Lee

Seven reasons tracking calls and conversions from ...

Sponsored content in collaboration with Marchex.  When it comes to brand keyword bidding, most tests show that it makes sense to bid on brand keywords...

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11 lessons you can learn from your site search data

Analytics 11 lessons you can learn from your site search data

5y Graham Charlton

11 lessons you can learn from your site search dat...

The terms that customers type into your site search function can help you to gain an understanding of user behaviour and can be used to optimise your ...

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How to create your own segments in Google Analytics

Analytics How to create your own segments in Google Analytics

5y Graham Charlton

How to create your own segments in Google Analytic...

Google Analytics comes with lots of standard reports and settings, but with a little customisation you can extract much more value.  One way is to cre...

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11 tweets and takeaways from ClickZ Live and Shift San Francisco

Analytics 11 tweets and takeaways from ClickZ Live and Shift San Francisco

5y Graham Charlton

11 tweets and takeaways from ClickZ Live and Shift...

Yesterday was the first day of ClickZ Live and Shift San Francisco, an event which attracted more then 500 attendees. It featured speakers from Accen...

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American Apparel: driving customer centricity in an omnichannel world

Analytics American Apparel: driving customer centricity in an omnichannel world

5y Sophie Loras

American Apparel: driving customer centricity in a...

American Apparel's chief digital officer discussed the future of retail, the importance of delivering value to the consumer, and strategies for an IoT...

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