Seven reasons tracking calls and conversions from brand keyword terms empowers marketers
Sponsored content in collaboration with Marchex. When it comes to brand keyword bidding, most tests show that it makes sense to bid ... read more
Conversion & ROI
11 lessons you can learn from your site search data
The terms that customers type into your site search function can help you to gain an understanding of user behaviour and can be used to optimise ... read more
How to create your own segments in Google Analytics
Google Analytics comes with lots of standard reports and settings, but with a little customisation you can extract much more value. One way is ... read more
11 tweets and takeaways from ClickZ Live and Shift San Francisco
Yesterday was the first day of ClickZ Live and Shift San Francisco, an event which attracted more then 500 attendees. It featured speakers from Accenture, ... read more
American Apparel: driving customer centricity in an omnichannel world
American Apparel's chief digital officer discussed the future of retail, the importance of delivering value to the consumer, and strategies for an IoT and omnichannel world.
How to create winning ad copy using a scientific approach
I have a question for you: what’s the program you first turn to when creating your ad copy? If you’re like the ... read more
Advertisers focus social media spend on brand awareness
Yesterday, Facebook reported blow-out earnings that handily beat Wall Street analyst expectations. The world’s largest social network generated $6.24 billion in ad revenue ... read more
Google launches imported call conversions
If the internet killed the phone call, the smartphone has revived it. While more and more business is conducted without human interaction, ... read more
Facebook unveils App Event Optimization
Competition is rife for mobile app developers, and many spend significant sums of money driving installs of their apps. The world’s largest ... read more
Five steps to report marketing results like a boss
If you don’t have a boss that expects you to deliver results reports on your programs today, you will in the future. ... read more
