Product recommendations are not “one size fits all”

Acquisition Product recommendations are not “one size fits all”

1y Jeremy Chan

Product recommendations are not “one size fits all...

A good customer experience provides differentiation for ecommerce as traditional shops reopen Read More...

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If you want sellers to sell more, embrace AI

Acquisition If you want sellers to sell more, embrace AI

1y Kayleigh Halko

If you want sellers to sell more, embrace AI

Oracle CX Sales Strategist, Kayleigh Halko highlights how today’s CRM isn’t cutting it for sellers and why AI needs to be injected to help give intell...

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The fruits of collaboration: how US retailers are monetizing their data

Acquisition The fruits of collaboration: how US retailers are monetizing their data

1y Selwyn Parker

The fruits of collaboration: how US retailers are ...

How customer data platforms (CDPs) are proving to be a great value proposition for retailers, enabling better data intelligence and cross-channel mark...

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Social Listening: New report uncovers missed opportunities for PR professionals

Acquisition Social Listening: New report uncovers missed opportunities for PR professionals

2y Luke Richards

Social Listening: New report uncovers missed oppor...

A new report from Talkwalker highlights that PR today is increasingly digital and social. But there are many opportunities for marcomms professionals ...

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The path to owning influencer marketing in 2020 is just 6 steps

Acquisition The path to owning influencer marketing in 2020 is just 6 steps

3y Luke Richards

The path to owning influencer marketing in 2020 is...

Linqia playbook suggests always-on approach to influencer marketing, backed up with solid analytics, as the way forward. Read More...

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Report: ABM is moving into a more mature phase

Acquisition Report: ABM is moving into a more mature phase

3y Barry Levine

Report: ABM is moving into a more mature phase

21% expected increase in current ABM budgets demonstrate it is now a mainstream B2B technology. Read More...

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Three ways to use predictive analytics to grow your business

Acquisition Three ways to use predictive analytics to grow your business

3y Adriana Lynch

Three ways to use predictive analytics to grow you...

Chief Outsiders' CMO Adriana Lynch, looks at some of the key predictive tools and how they can be deployed to help your business. Read More...

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The creative’s critical role in online-to-offline customer experiences

Acquisition The creative’s critical role in online-to-offline customer experiences

3y Ashley Still

The creative’s critical role in online-to-offline ...

Adobe's VP of Creative Cloud talks about using data to drive empathy, design, and successful customer experience, when moving from a tactile brick-and...

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Influencer marketing: Eight tools to identify, track and analyze your brand's next biggest fan

Acquisition Influencer marketing: Eight tools to identify, track and analyze your brand's next biggest fan

5y Tereza Litsa

Influencer marketing: Eight tools to identify, tra...

Eight tools to create a successful influencer marketing campaign Read More...

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Tools and tips for calculating the ROI of social media

Acquisition Tools and tips for calculating the ROI of social media

5y Clark Boyd

Tools and tips for calculating the ROI of social m...

Marketers tend to go where their target audience is. There are 2.8 billion active social media users globally in 2017, an increase of 21% on 2016̵...

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The 'must-knows' on how to achieve a data-driven attribution model

Acquisition The 'must-knows' on how to achieve a data-driven attribution model

5y Sam Carter

The 'must-knows' on how to achieve a data-driven a...

With the increasing complexity of the customer journey, traditional single-touch attribution models are no longer sufficient. In this article, I'll lo...

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The top 7 barriers to attribution and how to overcome them

Acquisition The top 7 barriers to attribution and how to overcome them

5y Sam Carter

The top 7 barriers to attribution and how to overc...

A recent article by Martech Advisor stated that ‘In 2017, organizations will realize that attribution is not the panacea to their measurement problems...

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The challenges of attribution: Which channel produces the highest ROI?

Acquisition The challenges of attribution: Which channel produces the highest ROI?

5y Sam Carter

The challenges of attribution: Which channel produ...

The consumers’ path to purchase has grown increasingly complex, with the vast majority of touchpoints occurring over multiple sessions and multiple ma...

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Four takeaways from the Mastering the Art of Data-Driven Attribution webinar

Acquisition Four takeaways from the Mastering the Art of Data-Driven Attribution webinar

5y Linus Gregoriadis

Four takeaways from the Mastering the Art of Data-...

ClickZ’s recent webinar on Mastering the Art of Data-Driven Attribution was a great reminder of the opportunities available for companies to make stri...

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The psychology of numbers and how they drive conversions

Acquisition The psychology of numbers and how they drive conversions

5y Tereza Litsa

The psychology of numbers and how they drive conve...

The use of psychology in marketing and sales is not new, but it may be more useful than ever in an attention economy where time is precious and focus ...

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Q&A: Fospha's Sam Carter on how to own your customer journey with data analytics

Acquisition Q&A: Fospha's Sam Carter on how to own your customer journey with data analytics

5y ClickZ

Q&A: Fospha's Sam Carter on how to own your cu...

The increased availability of data and analytics to track the customer journey has opened up entire new worlds for marketers. Read More...

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Q&A: ReachMobi’s CEO Matt Hoggatt on turning website visitors to subscribers

Acquisition Q&A: ReachMobi’s CEO Matt Hoggatt on turning website visitors to subscribers

5y Leonie Mercedes

Q&A: ReachMobi’s CEO Matt Hoggatt on turning w...

According to Matt Hoggatt, CEO of mobile audience network ReachMobi, there are rich opportunities in the realm of mobile web, if only mobile companies...

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Data-driven attribution: the cure for discount code abuse?

Acquisition Data-driven attribution: the cure for discount code abuse?

5y Chris Camps

Data-driven attribution: the cure for discount cod...

When measuring the effectiveness of discount codes, retailers often get it wrong. In this article, we'll look at how data-driven attribution can help ...

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Insurers starting to get to grips with online conversion and complex forms

Acquisition Insurers starting to get to grips with online conversion and complex forms

6y Jonathan Attwood

Insurers starting to get to grips with online conv...

Insurers went online a long time ago, but one of the major challenges has been creating an online experience that can handle the relatively complex in...

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10 marketing metrics to master for first-time startup owners

Acquisition 10 marketing metrics to master for first-time startup owners

6y Amanda DiSilvestro

10 marketing metrics to master for first-time star...

When you’re just starting out as a business owner it’s easy to become wrapped up in the seemingly endless number of metrics you *need* to pay attentio...

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How to report on your true mobile CPA

Acquisition How to report on your true mobile CPA

6y Kelley Schultz

How to report on your true mobile CPA

As consumers continue to move away from their desktops and spend more time on their smartphones and mobile devices, marketers too need to shift their ...

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Do the world’s top restaurant websites have the mobile ingredients right?

Acquisition Do the world’s top restaurant websites have the mobile ingredients right?

6y Andy Favell

Do the world’s top restaurant websites have the mo...

All restauranteurs have plenty to learn from a gastronomic tour of top chef’s mobile sites. Read More...

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Seven reasons tracking calls and conversions from brand keyword terms empowers marketers

Acquisition Seven reasons tracking calls and conversions from brand keyword terms empowers marketers

6y Kevin Lee

Seven reasons tracking calls and conversions from ...

Sponsored content in collaboration with Marchex.  When it comes to brand keyword bidding, most tests show that it makes sense to bid on brand keywords...

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11 lessons you can learn from your site search data

Acquisition 11 lessons you can learn from your site search data

6y Graham Charlton

11 lessons you can learn from your site search dat...

The terms that customers type into your site search function can help you to gain an understanding of user behaviour and can be used to optimise your ...

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How to create your own segments in Google Analytics

Acquisition How to create your own segments in Google Analytics

6y Graham Charlton

How to create your own segments in Google Analytic...

Google Analytics comes with lots of standard reports and settings, but with a little customisation you can extract much more value.  One way is to cre...

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11 tweets and takeaways from ClickZ Live and Shift San Francisco

Acquisition 11 tweets and takeaways from ClickZ Live and Shift San Francisco

6y Graham Charlton

11 tweets and takeaways from ClickZ Live and Shift...

Yesterday was the first day of ClickZ Live and Shift San Francisco, an event which attracted more then 500 attendees. It featured speakers from Accen...

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American Apparel: driving customer centricity in an omnichannel world

Acquisition American Apparel: driving customer centricity in an omnichannel world

6y Sophie Loras

American Apparel: driving customer centricity in a...

American Apparel's chief digital officer discussed the future of retail, the importance of delivering value to the consumer, and strategies for an IoT...

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