With the increasing complexity of the customer journey, traditional single-touch attribution models are no longer sufficient. In this article, I'll look at the 'must-knows' on how to achieve a data-driven attribution model and tailor it to the needs of your brand.
A recent article by Martech Advisor stated that ‘In 2017, organizations will realize that attribution is not the panacea to their measurement problems’. ... read more
The consumers’ path to purchase has grown increasingly complex, with the vast majority of touchpoints occurring over multiple sessions and multiple marketing channels. So how can you effectively attribute value to each channel?
ClickZ’s recent webinar on Mastering the Art of Data-Driven Attribution was a great reminder of the opportunities available for companies to make strides in this rapidly-evolving area of marketing.
The use of psychology in marketing and sales is not new, but it may be more useful than ever in an attention economy where time is precious and focus is rare. How can you tap into a demanding consumer to check whether there is an actual interest in your product?
The increased availability of data and analytics to track the customer journey has opened up entire new worlds for marketers.
According to Matt Hoggatt, CEO of mobile audience network ReachMobi, there are rich opportunities in the realm of mobile web, if only mobile companies knew how to realize the platform’s potential. We caught up with Matt for a glimpse into the future of mobile web, and to find out what web push notifications have to offer marketers.
When measuring the effectiveness of discount codes, retailers often get it wrong. In this article, we'll look at how data-driven attribution can help businesses better understand where discount codes produce the best ROI.
Insurers went online a long time ago, but one of the major challenges has been creating an online experience that can handle the relatively complex insurance “form-filling” process.
When you’re just starting out as a business owner it’s easy to become wrapped up in the seemingly endless number of metrics ... read more
For years, marketers have scrutinized every aspect of the customer journey–but it is becoming increasingly apparent that just understanding it isn’t enough. Here’s how technology is enabling marketers to go from understanding to influencing their customers’ journeys.
Facebook has announced the rollout of three more updates designed to target and eliminate clickbait headlines. Here’s how to make sure you aren’t affected, and maintain your Page’s reach in the midst of the changes.
The rise of social media has opened up new opportunities for brands to explore a new method of communicating with their customers. Mary Meeker’s Internet Trends Report 2017 looks at how social media has affected customer service.
At eTail Europe 2017, four retail brands discussed the future of the in-store customer journey, and strategies for bringing the online experience alive in bricks and mortar.
