Tools and tips for calculating the ROI of social media
Marketers tend to go where their target audience is. There are 2.8 billion active social media users globally in 2017, an increase ... read more
Conversion & ROI
The ‘must-knows’ on how to achieve a data-driven attribution model
With the increasing complexity of the customer journey, traditional single-touch attribution models are no longer sufficient. In this article, I'll look at the 'must-knows' on how to achieve a data-driven attribution model and tailor it to the needs of your brand.
The top 7 barriers to attribution and how to overcome them
A recent article by Martech Advisor stated that ‘In 2017, organizations will realize that attribution is not the panacea to their measurement problems’. ... read more
The challenges of attribution: Which channel produces the highest ROI?
The consumers’ path to purchase has grown increasingly complex, with the vast majority of touchpoints occurring over multiple sessions and multiple marketing channels. So how can you effectively attribute value to each channel?
Four takeaways from the Mastering the Art of Data-Driven Attribution webinar
ClickZ’s recent webinar on Mastering the Art of Data-Driven Attribution was a great reminder of the opportunities available for companies to make strides in this rapidly-evolving area of marketing.
The psychology of numbers and how they drive conversions
The use of psychology in marketing and sales is not new, but it may be more useful than ever in an attention economy where time is precious and focus is rare. How can you tap into a demanding consumer to check whether there is an actual interest in your product?
Q&A: Fospha’s Sam Carter on how to own your customer journey with data analytics
The increased availability of data and analytics to track the customer journey has opened up entire new worlds for marketers.
Q&A: ReachMobi’s CEO Matt Hoggatt on turning website visitors to subscribers
According to Matt Hoggatt, CEO of mobile audience network ReachMobi, there are rich opportunities in the realm of mobile web, if only mobile companies knew how to realize the platform’s potential. We caught up with Matt for a glimpse into the future of mobile web, and to find out what web push notifications have to offer marketers.
Data-driven attribution: the cure for discount code abuse?
When measuring the effectiveness of discount codes, retailers often get it wrong. In this article, we'll look at how data-driven attribution can help businesses better understand where discount codes produce the best ROI.
Insurers starting to get to grips with online conversion and complex forms
Insurers went online a long time ago, but one of the major challenges has been creating an online experience that can handle the relatively complex insurance “form-filling” process.
