American Apparel's chief digital officer discussed the future of retail, the importance of delivering value to the consumer, and strategies for an IoT and omnichannel world.
Conversion & ROI
I have a question for you: what’s the program you first turn to when creating your ad copy? If you’re like the ... read more
Yesterday, Facebook reported blow-out earnings that handily beat Wall Street analyst expectations. The world’s largest social network generated $6.24 billion in ad revenue ... read more
If you don’t have a boss that expects you to deliver results reports on your programs today, you will in the future. ... read more
We talk a lot about content. How to make it, what makes it work, how to measure it’s effects, if there’s too ... read more
Filling out forms is one of the hassles of using websites that designers often work hard to minimise. However on ecommerce sites ... read more